Content Management Matters ™

Bridgeline Software is a provider of web content management software. They are moving in the SaaS arena offering a suite of products referred to as iAPPS. The iAPPS Framework and Product Suite is a combination of Content Management, Analytics, eCommerce and eMarketing.

Their newest release is iAPPS Analytics – the second release of products under the iAPPS Framework. Bridgeline says that this new product “enables a new intelligent form of "analytics-driven" content through the seamless integration of web analytics and content management”.

They also say this integration between analytics and content management is unique to the market. Well we say – uh, no…see Clickability for starters.

But we were still interested, so we went a little deeper.

Continue reading...