Inboundwriter News & Analysis
| Tuesday Sep 10, 2013
A successful content marketing strategy accounts for where content will ultimately be published. To effectively gauge how content will perform, it's essential that you understand how it measures up against your competitors as well as leaders in your industry. After all, there's a big difference between publishing a blog post to a website with a limited reach and publishing an article to a prominent, well-read website with a large audience. Even if you use popular keywords and write strategically about relevant topics, if you're not factoring in the reality of your website's influence, you may be setting your web content up for failure.
| Thursday Nov 15, 2012
Content optimization software provider InboundWriter today released an enterprise version of their online application. The software, which initially catered to individual writers, has been updated so it will appeal to larger organizations that publish online content.
| Thursday Jun 28, 2012
Writers who use Apple’s iPad now have another tool at their disposal. On Thursday, InboundWriter announced the new release of its content optimization system, which now works on the popular tablet.