HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Infographics News & Analysis

Parents Aren't the Only Winners When Kids Return to School [Infographic]

2014-25-August-vintage-back-to-school.jpgAs a major office store so accurately suggested in a TV ad a few years ago, it's back to school season … the most wonderful time of year for parents everywhere.

But before the kids are back on the bus, crowded into classrooms and discovering all new reasons to whine and complain, parents have to engage in the annual ritual of back-to-school shopping.

While many parents look at back-to-school shopping as rituals in frustration, they are important drivers of revenue for companies and brands. According to the National Retail Federation’s 2014 Back-to-School Survey, the average family with children in grades kindergarten through 12th grade will spend more than $669 on apparel, shoes, supplies and electronics, up 5 percent from the nearly $635 average last year.

Total spending on back to school will drop slightly to $26.5 billion because the survey found there are slightly fewer students in households this summer.

So what do marketers need to know?

Customer Service on Stage: 3 Ways to Avoid Brand Failure [Infographic]

2014-19-August-Stage-Fright.jpgBusiness leaders across the globe have confirmed that, in the midst of stiff competition and growing customer expectations, customer and field service differentiation is key to growing revenue and delivering an excellent customer experience. These are the findings of two new reports and an infographic released by SAP SE and The Service Council (TSC).

The reports, “Service Transformation: The Business Case” (pdf) and “Reviewing Field Service Strategy: Aligning Focus and Execution,” (pdf) provide important insights that executives should consider in redefining customer service and field service strategy. 

What's New in July for Open Source CMS [Infographic]

2014-02-july-rackspace-culture.jpg

You know it. You love it. And now Dominic Smith, a senior writer and content strategist at Rackspace, the Windcrest, Texas-based CMS hosting company, has confirmed what anyone reading this probably already knows.

"Chances are good that a big chunk of the content you’ll read on the web today is being delivered through an open source CMS," he wrote in a recent blog post. "FedEx and The Washington Post are using Drupal. Coca-Cola France and Sony Music are using WordPress. Harvard and IHOP use Joomla!"

How to Sweeten Customer Experience [Infographic]

Thumbnail image for 2014-06-May-Paris-bakery.jpg

Good customer service once meant saying "please" and "thank you" and addressing each person who approached the sales counter by name. But that was before the Internet made e-commerce a fact of life and social media gave every ever-so-slightly annoyed customer the capacity to ruin your brand in 140 characters — or less.

When it comes to obtaining and retaining customers, remembering what you learned in kindergarten really isn't enough anymore. Now it hinges on the effective use of social media and other Internet-based resources, a fact confirmed by a new study from Consero Group, a Bethesda, Md.-based company that specializes in planning and hosting industry-specific conferences.

What's more, Chief Customer Experience Officers will continue to need a variety of new tools and processes to manage the smart consumer effectively and retain customers in a competitive marketplace, Consero CEO Paul Mandell told CMSWire.

How Does Lead Scoring REALLY Benefit Businesses? [Infographic]

How Does Lead Scoring REALLY Benefit Businesses? [Infographic]In their pitch for lead scoring, salespeople will name dozens of reasons why its adoption is crucial for your business. But you know that the proof is in the pudding. So let’s see what those already using it have to say. What benefits have they really gained? Which exceeded their expectations and which fell short?

How Is Hadoop Like Teenage Sex? [Infographic]

How is Hadoop like teenage sex? It’s an old riddle whose answer is changing quickly. If you don’t already know what it is, read on. And if you do, read on anyway (and check out the Infographic) because we have some marvelous visual statistics to share.

How to Catch Customers #BlackFriday [Infographic]

Customer Experience, How to Catch Customers #BlackFriday [Infographic]You couldn't have made it through the past month without hearing one prediction after another about the importance of  mobile commerce this holiday season. And guess what? Everyone who emphasized that optimizing for mobile was an essential retail strategy was apparently right, according to early insight from IBM.

Talk Faster: You Only Have Seconds to Make Your Point [Infographic]

ClockDid you get the impression your boss tuned you out while you were making that elaborate presentation? You're probably right. A new survey from the Chicago-based The BRIEF Lab found nearly three in four professionals lose interest in presentations within a minute — and have equally limited attention spans for email and conversation.

TESTED! Personal vs. Business Email Contacts on B2B Websites [Infographic]

Thumbnail image for personal business emailIt's common practice in B2B marketing to require business email addresses on websites and online forms, but does this requirement leave valid leads on the table? 

Marketers Pick Their Social Media Channels of Choice [Infographic]

Despite being lumped together under the social media banner, not all social sites are the same, a difference that is reflected in how social media is used by marketers.

Social Media Briefs: Fake Tweets, Embedded Infographics & Custom Scheduling

This week, social media was drowned out by the likes of Chromecast and Hootsuite's Vidyard app, but have no fear, there were some other news that caught our attention. 

A Timeline of How Marketing Got Personal [Infographic]

Marketing is a continually evolving field; an evolvement that is highlighted in an infographic from Infogroup Targeting Solutions that looks at marketing tools and strategies from the last 50 years.

The De-Evolution of Tech Learning

De-Evolution of Tech Education.jpgHave we lost patience with learning about technical topics? Or are we just so inundated with nonsensical “content” that there just aren't enough hours in the day?

Crowdsourcing the Voice of the Customer Through Feedback Management

Your customers are talking about you. Are you listening? While more and more companies are embracing the voice of their customer, what the customers says isn’t always true or accurate. How can organizations begin to filter reliable feedback from the noise? We spoke with Questback’s Senior Methodologist, Darren Bosik about how feedback software management solutions can amplify the voice of customer.

Lack of BYOD Strategies Risks Creation of Personal Content Silos [Infographic]

With information management reaching a crisis point in many enterprises as more and more channels pump data into disparate silos, an unlikely champion for breaking down content silos has arisen in the shape of Bring-Your-Own-Device (BYOD) strategies.

Displaying 1-15 of 44 results

< Previous 1 2 3 Next >