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Information Management News & Analysis

10 Steps to Secure Your SMB

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How can small- and medium-sized businesses (SMBs) protect themselves against cyberthreats? A recent report from security firm Lookout, written for Californians, is useful for SMBs in any state.

The report, "Cybersecurity in the Golden State," was published by the California Attorney General's office. It points out that "relatively small investments in cybersecurity preparedness can yield significant risk reductions."

This Week: SharePoint Cloud Choices + Email Marketing Done Right

Google Analytics Measured
What are you analyzing in Google? Here are 10 things you should be measuring in Google Analytics. 

Be a Rockstar Email Marketer
Gmail's decision to display the unsubscribe feature more prominently should not affect email marketing campaigns.

Make Your Employees Smile
Develop the employees you have, rather than focus all your efforts on recruiting, John Hagel told the crowd this week at the SXSW festival. At the same conference, we explored the maturing API space.

SharePoint's Cloudy Options
When it comes to hosting SharePoint on premises or moving it into the cloud, there is never one right answer.

Is Box All That?
All eyes are on Box as the world waits for the file sync and share startup to reveal its financials in preparation for its pre-IPO road show. 

Thanks for Playing, CIO
Do we need CIOs anymore? One executive says that role will soon morph into others.

Forrester Report: B2B Marketing in the Age of the Customer
Leverage modern competitive advantages to win business and market share.
> Get the Report

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Google Hits Microsoft Again By Slashing Storage Prices

As we noted yesterday, Google upped the game in the ongoing battle for dominance in the productivity suite space by offering new add-ons as well as cash to users who switch to Google Drive. Now Google is slashing the price of storage on Google Drive. 

CMSWire Survey: Majority of Readers are Well-Paid IT Pros

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IT managers make up a bigger share of the CMSWire audience than a year ago, accounting for nearly a third of all visitors, according to our annual salary survey. Respondents also indicated that working with a strong team is more of a concern than "being paid fairly."

The IT professionals accounted for 32 percent of our readers, up 5 percent from the 2013 survey. The next three most popular industry sectors in our 2014 survey were media/marketing (11 percent), professional services (7.5 percent) and financial services (6 percent). 

All four groups are heavy users of the digital marketing, customer experience management, information management and social business technologies that dominate the content on the site.

Google Drive Offers Add-Ons, Cash to Microsoft Office Users

add-ons.jpgOne hit apparently deserves another. Just a few weeks after Microsoft Office dealt another blow in the ongoing slugfest with Google Drive, the Internet giant is fighting back.

In the past three days, Google has made two announcements that are creating new disruptions.  One of them — a new Office 365 to Google Apps referral program — seems specifically designed to annoy Microsoft,  while the  other, the release of third-party add-ons to Google Apps, adds additional functionality.

Enterprise Search Best Bets - Looking For a Sure Thing

During a presentation I gave to the Search track of the IntraTeam event in Copenhagen last month I caused some consternation by suggesting that Best Bets for a search application were a well meaning, but totally misguided approach to improving search performance.

Why do companies invest time and effort for less than ideal results?

Businesses Should Manage Records - Not 'Keep Everything'

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Many businesses claim they have been busy over the past two years developing and implementing records and information management strategies. But scratch the surface and you find many of those strategies aren't especially effective.

Blame a lack of employee engagement, a lack of commitment at the management level and the absence of meaningful ways to measure the strengths and weaknesses of these efforts.

Accelerating Growth Drives Big Gains for Tableau Shares

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One sure way to keep investors interested in and buying your shares is to put up accelerating revenue growth quarter after quarter. That’s exactly what data visualization solutions specialist Tableau Software did in 2013: top-line growth climbed from 62 percent in the first quarter to 71 percent in the second quarter, accelerated to 90 percent in the third quarter and closed the year with fourth-quarter growth of 95 percent.

Tableau went public last May at $31 a share, opened for trading its first day at $47 and finished 2013 at $68.93. The stock late last month hit a new all-time high of $102.37, up 230 percent from the IPO price.

Q1/Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (12-Mar-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

The Web CMS Buyer's Guide
Understand how to effectively evaluate a modern CMS.
> Download the Guide

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Can Security and Compliance Coexist?

Both security and compliance are all about establishing (and implementing) standards that ensure an environment where company assets and data is accessed and utilized properly. So if you were asked, “Do you think security and compliance really coexist?” you’d most likely think it a dumb question and say, “Of course.”

But what if we challenge that notion a bit -- not so much to explore if they can coexist, but whether they do.

SharePoint in the Cloud: You Have Options

When it comes to hosting SharePoint on premises or moving it into the cloud, there is never one right answer. Companies need to understand every hosting option available to them and find the one that best fits their available resources and technical needs. In this article, we’re going to take a look at the available platforms and who might benefit most from each.

OpenText Wants to Help Customers Connect with New Experience Suite

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Most businesses seem to understand it's important to create a consistent, multichannel digital presence — at least if the goal is to attract and retain customers. But that's easier said than done.

As the folks at OpenText explain, "The challenge is to extract value from managed content, optimize and personalize that content delivery and bridge the chaotic interactive world with the secure data repositories that reside behind the firewall." And don't forget to deliver these compelling and engaging experiences while adhering to all your established information governance policies and standards, OK?

No wonder why so many customer experience objectives fall flat — and why companies like OpenText are creating new solutions for delivering relevant, interactive experiences on screens of all sizes.

Is Box Really All That?

Levie's Socks.jpgAll eyes are on Box as the world waits for the file sync and share startup to reveal its financials in preparation for its pre-IPO road show.

Today, at SXSW, Box CEO Aaron Levie revealed that Ashton Kutcher (yes, the Ashton Kutcher) and Guy Oseary (Madonna’s manager) have invested in his company. The investment happened in December, but why announce it then when you can do it just before IPO-time?

Opportune, no?

On Friday Bloomberg reported that the company plans to make its prospectus public in the next few weeks.

IBM's 3-Pronged Strategy: Data, Cloud, Engagement

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If it has been abundantly clear for quite some time that IBM is facing a number of significant challenges, it is also clear that Virginia Rometty is a woman that is able to face them. She’s never been one to bandy words, and her message to investors in this year’s annual report is no different. Going forward, IBM will be focusing on data, the cloud and “systems of engagement”. 

Usually, the annual report of any major corporation shares at least two of the qualities of drying paint: it takes a long time and it's not very interesting.

This Week: Oracle's Getting SaaS-ier + SharePoint Wins in Vegas

Oracle's Getting SaaS-ier
Oracle's up to it again -- acquiring companies. What's behind their latest strategy

Digital Marketing Disconnect
Digital marketing is a hot topic in the tech sector right now, and the necessity of understanding customer needs and responding in real time will only become more critical and more complex as channels and choices multiply.

SharePoint Wins in Vegas
In Vegas, Microsoft shows it's closing the gap between Yammer and SharePoint. Also at the SharePoint Conference, we found ways to ease navigation in SharePoint 2013.

Enterprise Software Ratings Shakeup
They call themselves a disruption to Gartner and Forrester, and say they have the in-the-trenches reviewers to prove it. 

Reduce Big Data Anxiety
Big Data stress? We break down big data and analytics into digestible terms that earth people can understand. 

SAP HANA Goes for Jugular 
SAP wants to own big data, analytics, cloud, mobile, business applications and other technologies, in the enterprise and beyond it.

Web Content & Customer Experience Management Guide
Learn how CXM and Web Content Management service providers can help you deliver quality experiences.
> Download the Guide

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