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Information Management News & Analysis

Microsoft Strikes Google by Slashing Office 365 Prices #WPC14

Microsoft announced a few weeks ago that it was going to provide transparency around its Office 365 business. — and also said it would be shaking up the price plans. It did just that at the Worldwide Partner Conference (WPC) and the good news is that prices are going down August 1.

Before popping the champagne corks though. read on. The cheaper edition will be available to new midsize business customers next month. But existing customers will have to wait to the beginning of October 2015 before the full impact of the changes kick-in. So much for rewarding customer loyalty.

Your Customers - Or Your Best Friends?

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How many best friends do you have among your customers? Do your customers consider your company to be among their best friends? If the answer to these questions is no, then it might be time to make some changes.

According to recent research from Silverpop, you don’t have to invite your customers out for dinner or send them holiday cards, although this might help. All you have to do is communicate with them. The research found that how a brand corresponds with its customers is at the heart of relationship building -- and personalization is a business’ best tool.

Can Box Overcome Its Bad Timing?

Thumbnail image for 2014-16-July-Jump.jpgBox, once a clear-cut darling, has had a rough 2014. It delayed its IPO due to a softening SaaS stock market. This forced another financing round that was less than favorable for it. Add in Apple and Amazon entering the Enterprise File Sync and Share (EFSS) world, and it's safe to say things are getting challenging for Box. Can Box weather these challenges and pull the entire EFSS market along with it?

Q2/Q3 Planning: Top Marketing Technology, Social Business Conferences & Events (16-July-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

You're Invited to Mobile Content Management in the Age of Multiple Devices

Join CMSWire and ICF Interactive on Tuesday, July 22nd. Find the right approach to optimize the user experience for your audiences.
 

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The 'Why' of ECM Failure and the 'How' of ECM Success

2014-16-July-Runner-Tears.jpgIndustry statistics suggest that the odds of a successful ECM project are dismal at best. Here, some ideas on how to beat the odds.

This past week I met with the General Counsel and CIO of one of those increasingly rare organizations that has absolutely no enterprise content management (ECM) technology, but is now embarking on building an ECM program. This program will not only include rolling out a technology project, but will also include all of the people and process elements required to use the technology to serve the business. Not surprisingly, they want to get it right. They asked me: “How often are these programs successful?”

“Successful? Well, that depends on what you mean by success.” That’s what I started to say. I explained that success is measured differently by different organizations, and that was where the GC stopped me. She wanted the bottom line: What’s the prognosis, doctor?

Have You Soured on Mobile CRM? #salesvelocity2014

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Want to make more sales, see more sales activity across your enterprise or close more deals? Want to do it quickly and want to do it on the road? Selligy, a mobile customer relationship management (CRM) vendor, claims it is making it easier than ever by adding advanced revenue and other upgrades to its platform.

The company contends its recent upgrades close the gap between what many vendors say they offer in the mobile CRM space and what they actually deliver. This gap, Selligy CEO and co-founder Nilay Patel says, has lead many users to sour on mobile CRM, noting:

Many tools over promise and under deliver, souring users on mobile CRM. Some provide very simple apps, but then don’t support the actual business needs of real enterprises. Others just shove all 100 fields from the CRM app onto the phone, resulting in an unusable app."

Forrester: Move Faster on App Development

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Developing great apps takes time, but in the age of the customer that time is measured in days and weeks -- not months.

Customers simply aren't going to wait for their smartphones to grow outdated while the IT staff designs, hand-codes, tests and finally releases a new app. No wonder there is simmering tension between marketers who want to enhance revenue and the IT staffer who must cope with shrinking resources and rising demands.

Enter "low-code" app development, a process that Forrester says will "speed up development by allowing application development and delivery (AD&D) teams to eliminate barriers to customer participation in projects as well as [expediting] handoffs between phases of projects."

File Sync and Share Vendors Innovate, Businesses Win

Enterprise File Synchronization and Sharing (EFSS) vendors keep making news. And regardless of how brilliant some of it is, we can’t devote a single article to each new development that emerges every day. So while we covered Box earlier today, there are other notable developments that we don’t want you to miss.

Box Takes Storage Limits Off the Table

The file storage wars are over, at least for businesses leveraging Box’s Enterprise Content Collaboration platform.

“It’s no longer about how much content you can store, but what you can do with it,” says Aaron Levie, Box’s co-founder and CEO.

Truth be told, it was always about that, but file storage wasn’t always dirt cheap. Now it is. Levie says that the price has dropped by a factor of over 20,000 over the past two decades.
 

The Link Between E-Discovery and Information Governance

The difference between e-discovery and information governance is the difference between reactive and proactive.

When documents shifted to digital format, companies needed a solution to help find and identify the electronically stored information necessary for legal procedures. Enter e-discovery.

E-discovery allows companies to identify information assets, which enables them to establish governance policies. These policies include proper retention controls, storage hierarchy migration criteria, metadata capture, security, privacy and access rights and more. The discovery and inventory of information assets is a necessary part of an overall information governance strategy.

Microsoft Makes It Easier to Move to the Cloud #WPC14

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Much of what's going to be announced this week at Microsoft’s Worldwide Partner Conference (WPC) in Washington, DC, is already known. 

Satya Nadella underlined Microsoft’s commitment to cloud and mobile computing almost as soon as he took over the reins as CEO, so his message to partners yesterday about pushing cloud computing was not unexpected.

Microsoft is a cloud company and partners need to get on board. The whole focus of Chief Operating Officer Kevin Turner's keynote, for example, was cloud, mobile and more cloud. The cloud isn’t the future, he said, it’s the present.

Information Management Will Never Be Easy

2014-14-July-Obstacle-Course.jpgI get the opportunity to speak with hundreds of folks a year about managing information at organizations, and probably the most common requirement I hear is, information management needs to be easy and user friendly -- if users have to do anything more difficult than what they do now, it will fail.

It’s difficult to formulate a response to this request (or even keep a straight face). The idea that somehow you could go from managing corporate information horribly to managing it well and have it be perceived by end users as easy is pretty astounding.

Before all the UI/UX folks out there break out the pitchforks and torches, let me explain what I mean and why.

Cloudwords Offers New Solution for Global Marketers

Marc Benioff-backed Cloudwords is continuing its quest to help global marketers manage multi-lingual content. The cloud-based translation management application today announced Campaign Manager, an enterprise-ready solution designed to help marketers "plan, execute and track" the localization and translation of marketing content for global campaigns.

Benioff, the CEO of salesforce.com, was one of the original investors in the San Francisco-based company. 

Cloudwords was founded in 2010 by "individuals who gave birth to cloud computing," including Scott Yancey, a key architect on the salesforce.com platform, and Michael Meinhardt, a consultant who advised numerous enterprise customers on their global translation strategy, including Cisco Systems, Hitachi Data Systems, Apple and Symantec.

About Time! Microsoft Office is Coming to Android Tablets

When Satya Nadella took the reins as Microsoft’s CEO, he set a new vision for the company. Microsoft would now be designing, developing and delivering solutions for a Mobile First, Cloud First world. 

This is a world where there are multiple types of mobile devices that run on multiple operating systems. To succeed in this world, as a software provider, you have to play nicely with all of them and in all of them. Nadella knows this.

July 11 Update: Microsoft will now be adding OneNote to Android devices as well. The company launched the Android beta program today. This falls in line nicely with Nadella’s impassioned memo to employees yesterday (which was really meant to customers and stockholders) which said:

Our passion is to enable people to thrive in this mobile-first and cloud-first world. We have described ourselves as a 'devices and services' company. While the devices and services description was helpful in starting our transformation, we now need to hone in on our unique strategy."

The strategy he’s referring to is one of digital work and life experiences, which would, no doubt, be better with One Note on all your devices.

Are You Running Out of Microsoft Support?

We all remember the warnings and confusion around the end-of-support for Windows XP in April. But support is ending or changing for other Microsoft products, too.

By the end of the year, you will have to pay for support for a whole list of products — and  support for other products will end completely.

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