The pace of digital information has resulted in the world's aggregate data doubling in size in shorter intervals than ever before. According to Gartner, about 80 percent of data held by an organization is unstructured data, made up of information from customer calls, emails and social media feeds. Add to this the large volumes of diagnostic information logged by embedded and user devices. While it's difficult to make a proper analysis from organized data, making sense of unstructured data comes with its own challenges.
Organizations now have to study structured, semi-structured and unstructured data sets to arrive at meaningful business decisions, including determining customer sentiment, cooperating with e-discovery requirements and personalizing offers for their customers.
But while sifting through vast amounts of information can look like a lot of work, it comes with rewards.