When content management was introduced in the 1980s, it was cutting-edge, even bleeding edge and promised to transform the ways in which we work and do business. Getting “the right information, to the right people at the right time” was its promise. Much of that its promise has been realized, at least in terms of what we thought of as “information.”
But the world, back then, wasn’t digitized the way it is today. Data was far more static and when we heard “tsunami,” we thought of a dangerous wave of water rather than a wave of information that held the potential for tremendous opportunity. How times have changed.
And for content management vendors, today’s world of big data, small data and analytics opens the door for transformation. By harnessing their existing offerings and leveraging 3rd platform tools, enterprises will be able to engage with their customers and employees in more valuable ways — whether they ‘re pushing the right offerings to customers more intelligently, learning more about which products and services to put to market, becoming alert to customer problems before they become big problems and working more intelligently and more collaboratively with employees and business partners.