Information Sharing News & Articles

The folks at ShareThis, with the little button with immense sharing capabilities, have been tracking their users and, in a recent report, revealed their sharing behaviors. In a study, put together with Starcom MediaVest Group and Rubinson Partners, ShareThis found that, among more than 300 million people a month who share links using a ShareThis button, sharing produces an estimated 10% of all Internet traffic.

For most of us, our typical workday doesn’t involve much espionage, but that doesn’t prevent us from digging for information like our lives depend on it. There’s no denying that in this age of information, the trouble is no longer not having information, but in fact having too much.

The question changes from what does one “need to know” -- a situation where others decide what information is relevant to you and for you, to “do I need to know” -- where the individual determines the value of the information for oneself and, even more importantly, whether it’s relevant at present: “do I need to know now.”