Instagram News & Analysis
| Friday Mar 13, 2015
Keeping track of social media conversations around brands is a moving target.
And it gets even more challenging as people extend their online presence to different platforms.
But Oracle claims more help is on the way. The Redwood City, Calif.-based company announced today that it's beefing up its Social Cloud with support for two more platforms: Instagram and Weibo.
Oracle Social Cloud’s Social Relationship Management platform will track engagement and analytics for Instagram. It provides the same support for Weibo, along with publishing capabilities.
| Tuesday Feb 17, 2015
Twitter's had a pretty busy 2015 so far. Just look at the data-sharing deal with Google and the acquisition of Niche, a content creation platform for the creative community.
However, the social network is still having trouble attracting users, according to some business analysts. Although it beat Wall Street's revenue expectations, it fell short of its expectations for monthly active users by 7 million.
Can Twitter really win the social media war?
| Monday Sep 8, 2014
Everyone has to grow up eventually, even members of the generation pejoratively known for living in their parents’ basements.
Millennials may have enjoyed an extended childhood compared to past generations, but key indicators show they are behaving more like adults these days, said Bryan Melmed, vice president of Insights Services for advertising intelligence provider Exponential Interactive.
The problem is many marketers are still treating them like they’re digging in the sandbox.
| Wednesday Dec 25, 2013
Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share.
| Friday Dec 20, 2013
In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds.
| Friday Dec 13, 2013
What a difference a day makes. In just 24 hours, two new features on two social media platforms have created quite the kerfuffle. Let's recap, shall we?
| Tuesday Dec 3, 2013
How big is your digital footprint? Think beyond the blog posts and Amazon reviews, social media status updates and Reddit comments. Your role in the digital world is more than the songs you download on iTunes, the movies you watch on Netflix and the photos you upload on Instagram. Your digital mitochondria are fueled by the habits you've developed since you got your first computer or feature phone.
If you're anything like me, it pained you to toss all the AOL chats you saved from college. You may dread upgrading your phone over fears of losing all those text messages or push SMS notifications. When you think about the amount of stuff stored or otherwise archived on our digital devices and on the interwebs, it's amazing more of us haven't been blackmailed. It's enough to make you think that not everything we do is worth its half-life.
| Friday Nov 1, 2013
Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.
| Wednesday Oct 30, 2013
Google+ has a reputation for being a bit barren for many users. But it just made several upgrades that could improve the user experience. Now there’s the ability to schedule a Hangout On Air and backup photos via auto syncing for iOS.
While we don’t see Google+ becoming the most popular place to share photos, that hasn’t stopped the company from taking dead aim at the Facebook and Instagram. Facebook has long been the go-to place for so called frictionless sharing of photos with friends and family, but Google+ updates like backup syncing of photos on iOS devices could prove to be a streamlined way to manage an incoming photo stream.
| Friday Oct 4, 2013
Social media can bring us so much. This week, it brings ads to Instagram, free WiFi to Facebook and Sticky Hashtags to Nestivity.
| Tuesday Oct 1, 2013
When it comes to social media, the objective for brands is to be seen, so it's only appropriate that the photo engagement platform Seen (formerly Venueseen) has launched Snapfluence, an exclusive network that connects brands with Instagram influencers.
| Wednesday Sep 25, 2013
It didn't take long for Instagram to capture our hipster hearts. Even brands are getting in on the action now. But though visual content can contribute to social sharing and customer engagement, do we really understand how it's being used and the strategies that have proven most effective? Thanks to a new report from TrackMaven, which explored and analyzed the rate of adoption, posting photos and videos, filters and interactions of the US Fortune 500 on Instagram, now we do.
| Friday Sep 13, 2013
Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media.
| Friday Aug 30, 2013
It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines.
| Monday Aug 26, 2013
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.