HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

CMSWire Interviews

Coke's Happiness Formula: Compelling Stories About Real People

Thumbnail image for Thumbnail image for Connecting with Bill Sobel

Tim Goudie is a pilot, a camper, a hiker, a swimmer, a skier.

But he's also an international marketer with global experience in a variety of packaged goods industries.

He's director of social media, sustainability, for The Coca-Cola in Atlanta, where he specializes in driving corporate trust and brand love.

His 15-year career with the company spans three countries and includes roles in global interactive marketing, sports marketing and strategic brand marketing, among others.

Ex-Ford Visionary Scott Monty Tells You His Social Secrets

Thumbnail image for Thumbnail image for Connecting with Bill Sobel

It's not every day you get to sit down with an "an unstoppable force of nature" — a guy Alan Mulally, the CEO of Ford Motor Company, described as "a visionary."

But those effusive words seem less important to Scott Monty that a few simple realities. He describes himself as a husband, a dad and "generally nice guy," who enjoys writing about the changing landscape of business, technology, communications, marketing and leadership.

Monty is executive vice president of strategy at SHIFT Communications, a public relations firm with offices in Boston, San Francisco, New York City and Austin. He's also editor and co-host of I Hear Of Sherlock Everywhere, "news and information about Sherlock Holmes in popular culture in one convenient site and podcast."

Tery Spataro: You Have to Know What Your Customers Want

Thumbnail image for Connecting with Bill Sobel

Tery Spataro is passionate about digital marketing. For 20 years, she's been providing strategies that define the role digital and technology play with the brand and in the life of the customer.

Her current title is director of research at ATOMdesign/STREAM Research in Scottsdale, Ariz., a product development and design firm. She oversees the method, strategy, identification of insights, analysis of data for product and marketing research to aid in the experience design process.

But if you ask her what she does, she's likely to put things much simpler.

"I bring digital and tech to life in the physical world," she explains on Twitter.

Kate Cox: Why You Should Care About Net Neutrality

Thumbnail image for Connecting with Bill Sobel

Kate Cox says she "make words about tech, politics, government, regulation, consumer stuff, video games, and lots of other things, mostly for Consumerist, a site owned by Consumer Reports.

Consumerist offers consumer tips, like how to return products and how to confound a telemarketer, and covers shopper complaints, like excessive retail markups. And in recent weeks, it's also become one of my favorite sources of information on Net Neutrality, thanks to Cox.

Doreen Lorenzo: What a Cat Herder Can Teach You About Leadership

Thumbnail image for Thumbnail image for Connecting with Bill Sobel

Doreen Lorenzo is a little quirky – and not just because she lives in Austin, Texas, the city that embraces weird like no other. Her eccentricity is mostly professional (with a nod to the fact she describes herself as a kitten herder on Twitter.)

But here is the bigger bit of quirkiness: From 2013 to 2015 Lorenzo was President of New York City-based Quirky, where she oversaw product development and operations for this fast-growing invention company.

Before that, she spent 16 years at frog design, a San Francisco-based product design and brand strategy company. For seven of those years, she was the company president, driving strategy, overseeing worldwide operations and delivery, and leading the design firm to record growth.

Beyond kitten herder, Lorenzo is a business leader, advisor to multiple start-ups and a strategic thinker. Her passion: "Helping creative people succeed."

Ex-Kodak CMO Jeffrey Hayzlett Warns: Adapt, Change or Die

Thumbnail image for Connecting with Bill Sobel

Jeffrey Hayzlett describes himself as a maverick marketer in cowboy boots ... among other things.

A primetime TV and radio host, his eclectic career includes mentorship, corporate governance, brand building — and a three-season stint as a judge on NBC’s Celebrity Apprentice with Donald Trump.

A best selling author and public speaker, he was the CMO of Kodak from 2006 to 2010. I met him in 2009, when he was helping the photography pioneer reinvent itself for a world dominated by digital competition.

During his tenure, he was responsible for Kodak's worldwide marketing operations including the design and implementation of all marketing strategies, investments, policies and processes, as well as brand development, corporate communications and public relations.

Hayzlett left Kodak in 2010 and capitalized on decades of experience in business growth, communications and marketing to create his own marketing empire.

Relationship Expert Andrea Syrtash on Love, Sex & Personal Branding

Thumbnail image for Connecting with Bill Sobel

The hearts … the flowers … the throngs of perplexed men at the corner pharmacy, agonizing over a Whitman's sampler or a Hershey's Giant Kiss. It can mean only one thing: that most beloved and most dreaded of all Hallmark holidays, Valentine's Day, is near. 

So who better to turn to for real life advice on love, sex, romance — and marketing and social media strategies — than Andrea Syrtash, a dating and relationship writer, online broadcaster and author.

She is the author of He's Just Not Your Type (And That's a Good Thing) and Cheat On Your Husband (With Your Husband), co-author of It's Okay to Sleep with Him on the First Date: And Every Other Rule of Dating Debunked and editor of two more.

She has shared her advice in more than a dozen relationship books, on numerous popular websites and on hundreds of media outlets including The View, The Today Show, CBS This Morning, The Wendy Williams Show, On-Air With Ryan Seacrest, VH1 and CNN. She's also hosted multiple on-air shows and represented several popular brands, including Skype, Movado and MSN Living.

Let's just say she's an expert on love, romance … and personal branding.

MRY's David Berkowitz: The Power of Ideas and Collaboration

Ad man David Berkowitz is Chief Marketing Officer at Publicis Groupe's MRY, a New York City-based digital marketing and technology agency. He heads up marketing operations, directs the agency's communication strategy and tries to gain visibility for clients such as Visa, Coca-Cola and Adobe.

MRY, formerly known as Mr. Youth, was founded in 2002. The agency was acquired in 2011 by LBI, which in turn was purchased by Publicis a year later. MRY absorbed LBI’s North American operations when LBI combined with another Publicis digital agency, Digitas, in 2013. 

Since joining the firm shortly after that merger, Berkowitz launched pilot programs such as Mobile Week and the world's first Vineathon, "an event where people come together to create content for no reason other than to learn by doing." In addition, MRY won accolades in 2013 as Mashable's Digital Innovator of the Year and MediaPost's Social Agency of the Year.

Media Trainer Jim Cameron: How to Handle a PR Crisis

Thumbnail image for Connecting with Bill SobelNew York City area commuters are still feeling aftershocks from the deadliest train accident in the history of the Metro-North Railroad. Earlier this week, six people — five men inside the train and the woman behind the wheel of an SUV stopped on the tracks — died in the accident in New York's suburban Westchester County. 

The force of the fatal crash between the train going nearly 60 mph and the car was so severe that the electrified third rail broke off and pierced the vehicle's chassis and gas tank before penetrating the first train car and igniting a "fierce fire," investigators said Wednesday. 

At least 15 others were injured.

The accident hit close to home for media consultant Jim Cameron, a 19-year member of the Connecticut-Metro North Rail Commuter Council and founder of a new advocacy group, The Commuter Action Group.

Shareablee's Tania Yuki: Social Media Marketing Needs Better Data

Thumbnail image for Connecting with Bill Sobel

Tania Yuki is a lawyer who "likes making things" — and what better thing to make than a company? In 2013, Yuki founded Shareablee, a social media analytics startup that provides marketing data to companies and publications.

On her LinkedIn profile, she said she "thinks a lot about audience measurement and optimizing new platforms, and how traditional advertising and marketing can adapt to (disruptive) new ways of consuming and distributing content.”

Her goal is to "help simplify this convergence thing, keep it relevant and human, and to enable people to be reached in relevant ways by content and messages that are valuable to them, irrespective of where they are spending their time."

Fred Seibert: Ignore Anyone Who Calls Your Idea Crazy

Thumbnail image for Connecting with Bill Sobel

Fred Seibert likes to say that he's lived three FIVE lives … so far, anyway. He's been a cable TV pioneer, an ad agency owner, a TV and feature film cartoon producer, and, most recently, an Internet network executive. Oh, wait. We forgot "Jazz Cat" — a title he earned in the 1970s as the founder and head of Oblivion Records, a blues and jazz label.

In short, Seibert defines the title serial media entrepreneur. He was the first creative director of MTV, joining the parent company (then called Warner-Amex Satellite Entertainment Company) in May 1980. And he was the last president of Hanna-Barbera Cartoons.

One of his companies, Frederator Networks, is a leading independent online media start-up and cartoon production company. Another, Frederator Books, makes digital books for kids.

He's also the founder of multiple companies, including Channel Frederator, one of the first online animation networks, Next New Networks (acquired by YouTube) and Cartoon Hangover, the home of Bravest Warriors and Bee & PuppyCat (the largest animation Kickstarter in history). He's on the board of directors of Sawhorse Media and was the first investor in Tumblr.

But there is much more to Fred Seibert.

Mark Cuban: I Don't Take Risks But I Sure Can Dance

Thumbnail image for Connecting with Bill Sobel

I've considered Mark Cuban a friend since September 1997, when I flew from New York to New Orleans to attend a broadcast news industry conference. At the event — the Radio Television News Directors Association convention — I came across a exhibitor then known as AudioNet.

Founded two years earlier by Cuban and attorney Todd Wagner, it was carving out a niche as the leading aggregator and broadcaster of streaming media programming on the web. I was intrigued by the idea of being able to listen to worldwide radio stations on the Internet so I struck up a conversation.

Two guys at the booth named Mark and Todd explained the concept — and I was hooked. So I made it a point to stay in touch. But the story was far from over.

Making EFSS More Than Just a Bucket for Content

2015-20-January-Jeetu-Patel-2.jpgOver the holidays I had the opportunity to trade some emails with Jeetu Patel on the future of the Enterprise File Sync and Share (EFSS) industry. Patel is general manager of Syncplicity, a business unit of EMC.

Prior to leading Syncplicity, Patel was Chief Strategy Officer of EMC's Information Intelligence Group (IIG). He was responsible for orchestrating and driving cross-category product vision, growth strategy, innovation agenda, cloud computing and big data initiatives. Additionally, he headed Worldwide Marketing for IIG, where he was responsible for product marketing, thought leadership, as well as competitive, vertical and solutions marketing.

Segway Inventor Dean Kamen: Science Isn't a Spectator Sport

Thumbnail image for Connecting with Bill Sobel

Dean Kamen has invented hundreds of things, including the first insulin pump for treatment of diabetes. But he'll probably be forever known as The Segway Guy.

Kamen made his fortune developing medical devices, but gained worldwide recognition in 2001 when he unveiled his Segway Personal Transporter. At the time, Kamen predicted the Segway would have an impact on society similar to that of the personal computer.

And while that claim remains debatable, the Segway has made significant inroads in niche markets. It's gained acceptance in police departments, military bases, warehouses, corporate campuses and industrial sites — despite the highly publicized and unfortunate device related death of the British tycoon who bought the company in 2009. The man, Jim Heselden, 62, accidentally steered the Segway off a 30-foot cliff and into a river while riding on his estate, about 140 miles from London.

But let's get back to Kamen, whose resume extends far beyond the Segway. The son of an illustrator for Mad Magazine and Weird Science, Kamen is an inventor, an entrepreneur and an autodidact who advocates for science and technology.

PwC's Pete Winkler: Exploring Global Opportunities

Thumbnail image for Connecting with Bill SobelPete Winkler has more than 20 years of marketing, brand strategy and management consulting experience. 

He's spent much of his career at PricewaterhouseCoopers, where he has held several key positions.

He served as Global Marketing Director of PwC’'s Entertainment and Media Practice, leading all marketing and business development efforts and overseeing PwC’'s Global Entertainment and Media Outlook, a leading industry’ market forecast.

He was also a management consulting director in PwC’'s Entertainment and Media Advisory Practice, where he specialized in advising multinational companies on the impacts of digital technology and industry convergence. His clients included some of the leading international entertainment and media conglomerates, as well as top software, telecommunications and technology services companies.

Now he's Priority Clients Leader for PwC’s Central and Eastern European region, overseeing client relationships, market targeting and new business growth initiatives.

Displaying 1-15 of 133 results

< Previous 1 2 3 4 5 6 7 8 9 Next >