HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

CMSWire Interviews

Are Your Processes Customer-Focused?

2014-26-November-Nesting-Doll.jpgWhen business leaders turn their focus toward processes, they often do so with an eye on becoming more efficient in how they handle payroll, manage finances or generate and distribute reports.

While it’s true that these routine tasks need to run smoothly, companies that look at processes solely as a way to improve the quality of a project or improve lead time, are missing a golden opportunity to positively affect the customer experience and spark innovation within their company. So says David Hamme, author of the book "Customer Focused Process Innovation," and managing director of Ephesus Consulting.

Marty Shindler: The Digital Revolution is Over

Connecting with Bill Sobel

Tell Marty Shindler about digital anything and you'll probably make him smile. As he told CMSWire, "I chuckle when I hear the word 'digital' to describe a process." 

Everything is digital now, he explained. 

Shindler — who describes himself as a consultant, thought leader, forward thinking executive and sought after speaker — should know. For more than 30 years, he's been a consultant to creative, technology and emerging companies on business, economic, strategic, organizational and operational matters. 

From 1993 to 1996, after stints as an accountant, controller and vice president of finance at various companies, he landed a job as vice president of sales and marketing at Kodak’s digital start-up, Cinesite — largely because of his knowledge of the digital process for production, post production and visual effects. 

It was during this time that Shindler said he saw a market opportunity with the many emerging digital start-up facilities in the entertainment industry. So in 1996, along with his wife, he founded, The Shindler Perspective, an Encino, Calif.-based consultancy focused on companies in the entertainment and entertainment technology industries.

How to Raise Daughters Who Are Leaders

2014-07-November-Running-In-Rain.jpgHow do we prepare our children -- particularly our daughters -- to thrive in the economy of tomorrow?

We need to provide the best education within our means, which includes a lot more than the official schooling they receive. The best education I've received has come through good relationships, strong mentors and leaders who took the time to give me sound advice.

Sean Womack on Marketing: 'We All Borrow, We All Steal'

Thumbnail image for Connecting with Bill Sobel

Sean Womack is arguably one of the most honest marketers around. Who else states unequivocally on his website, "No one needs what I do?"

Or suggests, on the concept of innovation, "We all borrow. We all steal. We all stand on the shoulders of those who came before us. We all look over the shoulders of those who work beside us. It has always been so. It will always be so. It should be so."

For the past 20 years, Womack said his work has been to create, innovate and develop businesses, brands, products and services. This has ranged from working in product development at a social expression company to launching a magazine for a boutique consulting firm to helping found and grow three different agencies that focused on entertainment marketing, shopper marketing and video content marketing, respectively.

Just Because You Can Steal Content Doesn't Mean You Should

2014-17-october-cat-thief.jpg

You just finished preparing your first presentation for that big seminar at the annual meeting with the coolest pictures you could find on Google images and Flicker, the slickest YouTube videos and the hottest tracks from Pandora. You’re all set, right?

Not so fast, according to Gretchen Klebasko, associate general counsel and managing director of Intellectual Property at Legg Mason. While those sites offer a wealth of media for the asking, much of the material may be considered pirated if you use it. The legal problems begin with the difference between “free to view” versus “free to use.”

The Copyright Clearance Center’s overly wordy titled webinar: “Video, Music and Text, Oh My...Managing Copyright Compliance in a Multimedia World,” does a good job of explaining those differences in plain language. It also explains how to avoid the plethora of media materials that could get an individual or a company in legal hot water.

Klebasko has an impressive litigation background, but stuck with lay-language and delivered helpful information in a succinct presentation that doesn’t talk down to the participants. (Her full disclosure includes Legg Mason’s “wonderful working relationship with CCC.”)

Jeff Dachis: Still Leading the Digital Revolution After All These Years

Thumbnail image for Thumbnail image for Connecting with Bill Sobel

Jeff Dachis is the kind of guy who responds to a tweet in the middle of the night. But what else would you expect from an entrepreneur whose titles include co-founder and former CEO of Razorfish, founder and CEO of the Dachis Group, chief evangelist at Sprinklr and mentor at TechStars, Capital Factory and the Founder Institute?

Dachis has spent the past 20 years "navigating the dramatic shift in the marketplace" brought about by digital, mobile and social technologies and "has tried to help unlock the value and impact created when people can connect, share and engage with each other."

He's not only a pioneer of the digital revolution, but one of the most adaptive participants. Earlier this year, he evolved again — from the head of Austin, Texas-based Dachis Group to the Chief Evangelist and advisor at New York City-based Sprinklr.

Jeffrey Bowman on Demographics, Diversity and Reaching Customers

Thumbnail image for Connecting with Bill Sobel

You don't have to look far to realize the US has changed — and we're not talking about social and mobile. We're talking something far more basic … specifically, the people behind all those emerging technology trends.

There's more diversity than ever before, US Census data confirms. In fact, during the next five years, 80 percent of the country’s growth will come from multicultural and under-served audiences. 

So how can marketers and advertisers reach this changing population? 

Ask Jeffrey L. Bowman. Bowman is a senior partner and managing director at Ogilvy & Mather, an international advertising, marketing and public relations agency based in Manhattan. He's also the founder and chairman of the Cross Cultural Marketing & Communications Association (The CCMCA).

Gabie Boko: Be Bold, Courageous and Creative

Connecting with Bill Sobel

Gabrielle "Gabie" Boko defines leadership as being passionate about an idea that you can change hearts and minds. She thinks almost everyone is an expert in one way or another, and encourages people — especially women — to embrace their inner confidence. 

Boko is the executive vice president of marketing at Irvine, California-based Sage North America, which provides software to small and medium-sized businesses. Before her appointment in July 2013, she held senior marketing roles in a number of major software companies including SAP and Cognos. 

She also has marketing experience in smaller, entrepreneurial start-up businesses in areas such as performance management and business process management.  

Dave Ramsey: On Winning, Losing and Getting Personal

Connecting with Bill Sobel

What does Seth Godin — who writes the most popular marketing blog in the world — have in common with Dave Ramsey — financial author, radio host, TV personality and motivational speaker? They're two of the three co-hosts of Business Gets Personal, an event this week in New York City.

On Thursday, Ramsey, Godin and Gary Vaynerchuk, founder of Wine Library TV — a daily video blog about wine — will host Business Gets Personal at Lincoln Center in Manhattan. It will offer keynotes, panels and networking opportunities. The subtitle of the event: People, Passion and Perspiration.

Want to Understand Your Customers? Talk to Seth Godin

Thumbnail image for Connecting with Bill Sobel

Seth Godin writes the most popular marketing blog in the world — and he gets customer experience.

As he once noted,  "The complaining customer doesn't want a refund. He wants a connection, an apology and some understanding. He wants to know why you made him feel stupid or ripped off or disrespected, and why it's not going to happen again." 

And he knows that an apology means more than a mumbled "sorry." It has to include both compassion and contrition, he wrote recently:

We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up." That's what contrition sounds like. We were wrong and we learned from it. The disappointing thing is that most people and organizations that take the time to apologize intentionally express neither compassion nor contrition."

Godin is the founder of Squidoo.com, a fast-growing recommendation website, and the author of 17 bestselling books. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers.

Combine what has been called his "irrepressible speaking style" with his "no-holds-barred blog" and you can understand how he has developed a worldwide following. 

Chris Brogan: Stay Focused, Stay Social and Be Nice

Connecting with Bill Sobel

Chris Brogan is a lot of things … an author, journalist, marketing consultant, public speaker and "veteran of the social media revolution."

He's CEO of Owner Media Group, publisher of a digital business magazine called, not surprisingly, Owner. He's consulted for a host of companies, including GM, Coke, PepsiCo, Sony, Microsoft, Google and Motorola, and he's a New York Times bestselling author of eight books, including The Freaks Shall Inherit the Earth, and Just Start Here 

But forget about all that for a moment. The thing it seems Brogan really wants you to know is that he's a nice guy. As he explains on his blog:

Biographies are really weird things. About pages. All that. You basically have to primp yourself up and act all pompous and important and make sure people know why you’re worth it. I’m a really approachable and nice-seeming guy. Never hesitate to introduce yourself to me when you see me out and about, okay? I'm nice. Promise."

And this nice guy finished first, too, at least on one of Forbes magazine's list of social media power influencers and Business Insider's list of people to follow on Twitter.

Dave Gray on Work Like a Network and the Role of Hierarchies

2014-26-August-Dave-Gray.jpgIt's been two years since Dave Gray published "The Connected Company" with Thomas Vander Wal. Since then, the disruptions to the marketplace noted in the book have only accelerated. But companies are still struggling to keep pace.

At the time of the book's release, Gray noted a lesson from evolution -- organisms must evolve with their surroundings or risk extinction. It's a lesson many businesses have learned the hard way.

Ann Handley: Great Content is the Soul of Your Brand

Connecting with Bill Sobel

Ann Handley knows content is the secret to a successful website. In fact, she maintains, great content can be the soul of your brand. Her advice: show rather than tell, share insight or solve problems, reimagine rather than recycle.

As she explains, "Good writing and (more broadly) good content strives to explain, to make things a little bit clearer, to make sense of our world… even if it’s just a product description or a blog post or a video or a graphic novel."

Handley is Chief Content Officer at MarketingProfs, a company that likes to boast it provides real-world education for modern marketers. She's the author of the forthcoming book Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business.

HARO Founder Peter Shankman: Still Crazy After All These Years

Connecting with Bill Sobel

You have to wonder what it feels like to be described as the guy who "redefined the art of networking" … " "a public relations all-star who knows everything about new media and then some" … or, better yet, "crazy but effective."

But Peter Shankman has earned all those descriptions and more — a not so surprising feat, given the way he describes himself. How's that? Try "a spectacular example of what happens when you merge the power of pure creativity with Attention Deficit Hyperactivity Disorder (ADHD) along with a dose of adventure, and make it work to your advantage."

An author, entrepreneur and public speaker, Shankman has been recognized for his thoughts on marketing, customer service, advertising, public relations and social media.

Lindsey Pollak: Understanding Those So-Called Entitled Millennials

Connecting with Bill Sobel

Millennials been called a lot of things, including confident, connected and open to change. They're an important voting block in the US, but aren't very impressed by government solutions to problems. They like workplace flexibility, but crave in-person collaboration.

So how do you know what members of the Millennial Generation or Generation Y or whatever you want to call people who people who were born from the early 1980s to the early 2000s really want? You might want to ask Lindsey Pollak, a New York City-based nationally recognized expert on millennial workplace issues.

Displaying 1-15 of 113 results

< Previous 1 2 3 4 5 6 7 8 Next >