| Tuesday Sep 3, 2013
Hardly a day goes by without talk of how social business and social technologies are transforming the workplace. Like all areas of business there are obstacles to achieving social business goals and some of them are not that obvious. Recently, we asked one of IBM’s social business heavy-hitters what she thought the major obstacles were, and how to overcome them.
| Wednesday Jul 10, 2013
NewsGator found itself in a position that may sound familiar to other businesses: its employees were disengaged. The work was getting done, but there was no emotional connection to it. It was time for a change.
| Wednesday Jul 3, 2013
Customer communities fill different roles for different companies -- they act as a source of feedback and innovation for businesses; as training centers for onboarding new employees; as a form of customer service, giving customers an outlet to answer their own questions about a service or product. But how are these communities formed? And what can be done to ensure they thrive?
| Monday Jul 1, 2013
Daniel Kraft's goal has always been to look at how people work and how to make them more productive and happy. It seemed appropriate for him to take the reigns at NewsGator and from our interview, it appears he has fit in perfectly.
| Tuesday May 28, 2013
Widen's Four Phases of the Customer Decision Journey
Customer journeys are getting a lot of attention these days. That’s largely because, in designing customer experiences, many companies find it’s helpful to understand the customer’s path to purchase and possible brand loyalty, from a customer’s point-of-view (POV). But a company has its own POV, trying to determine the likelihood that someone will become a customer. As digital asset management (DAM) vendor Widen looks at both POVs, CMSWire asked it to provide some insight on its approach.
| Tuesday May 7, 2013
The insurance industry is experiencing a major shift in market behavior. Whether this becomes a perfect storm for failure or a new growth opportunity will depend on the insurer’s ability to respond to the sea change.
| Wednesday Apr 24, 2013
Aaron Dun feels marketer's pain. In his role as Vice President of Marketing and Strategy at Web CMS provider Percussion Software, Dun sees a lot of people “who are stuck.”
| Tuesday Apr 23, 2013
For Webtrends, client experiences are critical to the organization's success. And that means it's about more than selling good technology.
| Tuesday Apr 9, 2013
Is it the destiny of digital asset management to disappear? According to DAM vendor NetXposure, keeping DAM hidden, even as it becomes an uber-system, works out just fine for many clients.
| Tuesday Mar 26, 2013
How does technology impact employee engagement? We posed this question to Workshare Co-founder and CTO, Barry Hadfield to see what he'd have to say in light of some of its recent releases.
| Tuesday Feb 19, 2013
By this point anyone involved in the world of digital content management is familiar with the intricacies of Big Data. But is Big Data already being eclipsed by an emerging concept known as “Big Knowledge”?
| Wednesday Feb 13, 2013
What would make the VP of Enterprise Marketing at Adobe, one of the biggest companies touting the benefits of digital marketing and customer experience, jump over to become CMO of enterprise information management company, OpenText? It's simple -- fear of failure.
| Tuesday Feb 5, 2013
Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Shoutlet CEO Jason Weaver spoke with CMSWire offering some ideas to optimize social media, especially when it comes to Facebook and Twitter.
| Monday Jan 28, 2013
Interested in increasing SharePoint end user adoption and productivity? Gamification might be for you.
| Thursday Jan 24, 2013
2012 was an important year for customer experience management and 2013 will drive our CXM strategies even further. According to VP Products for SDL Tridion, Ian Truscott, it's the content professional who will be in high demand this year and to be honest, content is something you simply can't ignore.