Everyone wants to believe that there is a single bullet solution to solve all SharePoint problems. While the answers are never that simple, the starting point is: asking the question "why?"
Ant Clay, Founder and CEO of Soulsailor Consulting Ltd, is one of a new breed of SharePoint business technology consultants. Known to ask clients repeatedly “Why?” until they breakdown and admit “they just don’t know,” we thought we'd turn the tables on him to ask a few questions about SharePoint, governance and the upcoming release of SharePoint 2013.
Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and building loyal subscribers as it is about selling products and services. The two go hand in hand these days.
All businesses struggle with the question of what works in marketing. To hear how one organization made the decision to switch from traditional marketing tactics to a content marketing focus, we turned to Nicolas Antonio Jimenez of Widen. Nicolas acts as Digital Asset Management provider Widen's Marketing Coordinator and has witnessed firsthand the benefits that came from providing quality content to create an educated audience.
If you look at your company’s efforts to analyze social media data and optimize social media engagement and they seem ill-defined and / or lagging behind what is actually happening in the space, you are not alone. In an exclusive interview with CMSWire, Kushal Saha, Managing Director of the Information Technology Practice at investment bank Cascadia Capital, described how social media’s explosive adoption curve creates an inevitable lag in the capabilities of analytical and optimization technologies and services.
Joe Chernov, VP of content marketing at Eloqua, knows of what he speaks. He is an award-winning content marketer in business-to-business marketing, having created with his collaborator JESS3, content such as The Content Grid and The Blog Tree infographics; The Future of Revenue animated video; and The Social Media Playbook and Social Media ProBook e-books.
Joe recently took some time out to answer questions about his field and where he sees it going.
Context first. This is what Bob Egner, VP of Product Management and Global Marketing for Web CMS vendor EPiServer is excited about.
In an exclusive CMSWire interview Egner and CMSWire staff dug into the fundamentals of Customer Experience Management, how Web CMS vendors differentiate -- or don't, the cloud and PaaS vs. SaaS, how to go mobile more simply and the big challenges facing vendors in 2012.
If you survey records colleagues about Jesse Wilkins, the resounding chorus is “Jesse is committed to advancing the profession.” He has spent the past decade commenting on XML first and then email management. In the next year, he will stake a claim in social media governance on behalf of his new employer, AIIM (aiim.org). It’s a huge gamble.
Sitecore (news, site) announces the evolution of their web engagement platform, officially recognizing that Web Content Management is about more than just the channel -- it's all about the customer. See our video interview with Darren Guarnaccia, Sitecore's VP of Product Marketing as he highlights what's driving the company's current strategy:
When CMSWire sat down to talk with Salesforce.com EVP Alex Dayon we were looking for the secrets of successful enterprise collaboration.
Based on our conversation, the not so secret, secret sauce may be to emulate the most popular collaboration tool in the consumer space: Facebook. In Dayon's words, why would you do anything differently when hundreds of millions of people are using this tool, without a user manual.
With enterprise collaboration dominating the CMSWire charts this month we sat down with Salesforce.com EVP Alex Dayon to talk about what was key to enterprise collaboration product and project success, how enterprise social diverged from consumer social and to ask a few obvious questions about Chatter vs. Yammer and how the two social enterprise products are really different.
Alex highlighted three top priorities for enterprise social apps: security, integration and mobility. Here's a segment of our interview:
Brian Solis is now on Katie Couric’s radar. Or I should say Katie is on his. Solis took the time this week to talk to us about what it was like to interview Katie Couric, the language of the c-suite and why user privacy issues are one of the most important topics of 2011.
Luis Suarez of IBM -- the 2.0 Adoption Council’s 2010 Internal Evangelist of the Year -- mesmerizes the hapless interviewer. His enthusiasm for one of his favorite topics, life without email, bleeds into several records and information management-related disciplines -- a fact he's only too happy to acknowledge and gleefully share with everyone.
Nahum Gershon is Senior Principal Scientist at MITRE -- he is tasked with helping MITRE and the government “go social.” After his panel at the Enterprise 2.0 conference in Santa Clara he opened up about technology, art and working with government in the age of social.
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