| Thursday Jan 24, 2013
Rob Tarkoff, CEO of Lithium, says he always walks away from prospective companies that have a “Director of Social Media.”
| Monday Jan 21, 2013
Steve Faktor is the author of Econovation and the Harvard Business Review article “Happiness Will Not Be Downloaded.” Faktor is an entrepreneur, futurist and digital commerce expert. He was a senior executive at American Express, Citi and MasterCard.
| Thursday Jan 17, 2013
Loni Kao Stark is director of product & industry marketing for Adobe's Digital Marketing Solutions, which means she's very much aware of what organizations are doing with their customer experience strategies. Here's her take on what digital marketers have been doing wrong, right and where their focus should be for 2013.
| Friday Jan 11, 2013
Amy Jo Martin sees opportunity where others would see challenges. Contributor Blake Landau interviewed her at BusinessNext Social this week to learn more about her social media philosophy.
| Tuesday Dec 4, 2012
Search engine optimization and digital marketing have become -- and will continue to be -- key parts of any successful business. Vanessa Fox, former Googler and founder of Nine By Blue, is one of the individuals who pioneered these techniques. She spoke with CMSWire about her work and how she sees these fields advancing in the coming years.
| Monday Dec 3, 2012
Immediately after it was apparent that Apple's App Store was a hit, dreams of dollar signs and rave reviews have danced through the head of many an entrepreneur.
| Monday Oct 29, 2012
The BBC’s website for the 2010 World Cup was notable for the raw amount of rich information that it contained. Every player on every team in every group had their own web page, and the ease with which you could navigate from one piece of content to the next was remarkable. Within the Semantic Web community, the website was notable for one more reason: it was made possible by the BBC’s embrace of Semantic Web technologies.
| Friday Oct 12, 2012
The rise of social media has radically altered the state of customer communications. Organizations now have unparalleled insight into customer wants, needs and -- more importantly -- into their perspectives. But consumers have gained a tremendous amount of influence, with social networks literally giving a global voice to every customer. This means that delivering a positive customer experience -- tailored to individual expectations -- is now a critical part of marketing and customer service.
| Tuesday Aug 28, 2012
When you think about Microsoft partners, one of the first that comes to mind is NewsGator. A successful third party integrator to Microsoft SharePoint, NewsGator Social Sites has over 4 million paid seats and is Microsoft's premier partner for social software integration. And while this last little while has seen a number of interesting events happen for NewsGator: Microsoft's acquisition of Yammer, a new version of Social Sites, a new version of SharePoint and a new CEO, it only spells good news for the social software company. Here we offer some of J.B. Holston's (now the former CEO of NewsGator) views on these topics.
| Tuesday Aug 21, 2012
Everyone wants to believe that there is a single bullet solution to solve all SharePoint problems. While the answers are never that simple, the starting point is: asking the question "why?"
Ant Clay, Founder and CEO of Soulsailor Consulting Ltd, is one of a new breed of SharePoint business technology consultants. Known to ask clients repeatedly “Why?” until they breakdown and admit “they just don’t know,” we thought we'd turn the tables on him to ask a few questions about SharePoint, governance and the upcoming release of SharePoint 2013.
| Tuesday Jul 24, 2012
Content Marketing isn't exactly new, but it's certainly come mainstream with the evolution of the Internet and recognition that the online customer experience should be as much about engaging and building loyal subscribers as it is about selling products and services. The two go hand in hand these days.
To learn a little more about content marketing and how it helps engage customers, we spoke with Robert Rose, Senior Analyst at Digital Clarity Group and co-author of Managing Content Marketing.
| Monday Jul 23, 2012
All businesses struggle with the question of what works in marketing. To hear how one organization made the decision to switch from traditional marketing tactics to a content marketing focus, we turned to Nicolas Antonio Jimenez of Widen. Nicolas acts as Digital Asset Management provider Widen's Marketing Coordinator and has witnessed firsthand the benefits that came from providing quality content to create an educated audience.
| Tuesday Jul 10, 2012
If you look at your company’s efforts to analyze social media data and optimize social media engagement and they seem ill-defined and / or lagging behind what is actually happening in the space, you are not alone. In an exclusive interview with CMSWire, Kushal Saha, Managing Director of the Information Technology Practice at investment bank Cascadia Capital, described how social media’s explosive adoption curve creates an inevitable lag in the capabilities of analytical and optimization technologies and services.
| Monday Jul 9, 2012
Joe Chernov, VP of content marketing at Eloqua, knows of what he speaks. He is an award-winning content marketer in business-to-business marketing, having created with his collaborator JESS3, content such as The Content Grid and The Blog Tree infographics; The Future of Revenue animated video; and The Social Media Playbook and Social Media ProBook e-books.
Joe recently took some time out to answer questions about his field and where he sees it going.
| Thursday May 17, 2012
Take a minute and talk mobile strategy with Marci Maddox, Director Global Product Marketing at OpenText.