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Ios News & Analysis

Apple's IBM Play Isn't Only About Selling More iDevices

Apple wants a seat at the enterprise table and IBM will soon be rolling out the red carpet that leads to the boardroom. Sure, Big Blue’s CEO Ginni Rommety might have to help Apple Chief Tim Cook tie his tie and polish his shoes first, but it’s a fair trade.  He might have to tell her the difference between an application and an app. Other than a few small hurdles like those, the earliest days of the IBM and Apple relationship should run smooth.

After all, without needing to sacrifice turf, Rommety’s 103-year-old monolith could be perceived to be cool and forward thinking again. Not only to the old guard that holds IBM Research, with its track record of pushing the boundaries of science, technology and business to make the world work better place, in high regard, but also to the fast tracked execs of the digital generation who have tremendous respect for old guys who get it.

Yes, for IBM the Apple partnership has the potential of doing what Watson hasn’t been able to do —namely making it relevant to Gen Y and the millennials.

Not only that, but Rommety’s slowly sinking ship will be buoyed by consulting fees earned through helping enterprises roll out Mobile in a safe and compliant way.

Thank You, Apple-IBM? Why Mega Deal is Good for Microsoft

mobile enterprise, Thank You, Apple-IBM? Why Mega Deal is Good for MicrosoftApple and IBM announce a mega deal that changes the mobile enterprise as we know it -- during the Microsoft Worldwide Partner Conference.

Microsoft lays off 18,000 the same week at its conference, about 14 percent of its workforce.

And there's actually a silver lining for Microsoft?

Yes, says Richard Edwards, principal analyst for Enterprise IT at London-based Ovum Research.

"It’s no coincidence that the announcement came as Microsoft was holding its Worldwide Partner Conference," Edwards told CMSWire, "but I actually think the IBM/Apple hook-up will benefit Microsoft in the long run."

Our Favorite Tweets from the Apple-IBM Mega Deal

mobile enterprise, Our Favorite Tweets from Apple-IBM Enterprise Mega Deal

We've already offered some great perspective on the IBM-Apple Mega Deal.

Now for some comic relief.

Without further ado, here are some of our favorite tweets from the IBM-Apple deal that shook up the mobile enterprise world.

Big, Bigger, Huge: Apple, IBM Create Massive Partnership

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The future of technology as we know it took a massive step in a new direction today with the news of a partnership between Apple and IBM.

The two tech giants announced a partnership that could shift Apple from its traditional role as a consumer focused brand to a major player in the business market.

IBM plans to create a class of more than 100 business applications exclusively for iPhones and iPads to run on Apple's iOS. IBM will also market Apple's products, complete with 100 industry-specific apps, to its clients worldwide.

What Mobile Marketers Need to Know About iOS 8

At the Worldwide Developers Conference in June, Apple announced a number of changes coming with release of the iOS 8 operating system being rolled out in September. Marketers who communicate with consumers via mobile must be aware of the coming changes so they can adjust their strategies and technology capabilities leading up to the release. It’s important to note though that iPhone 4 will not support iOS 8, so for the time being push strategies taking advantage of new iOS 8 capabilities will need to include legacy support for iPhone users who have not yet upgraded to a new device.

PC Market? Up Slightly, But Still Barely Breathing

Though it appears there will be some relief for the besieged PC market in Gartner’s second quarter predictions for 2014, the relief will be be only temporary.

Overall, the global devices market  will witness a revival in 2014, increasing by 4.2 percent over 2013.

The PC market, which falls under the devices umbrella, will contract 2. 9 percent — considerably less than last year's 9.2 percent .The driving force behind this trend, according to Annette Zimmerman of Gartner, is the ongoing development of the mobile market. However, the longterm direction of the PC market remains downward.

Microsoft Takes Office to the Chrome Store

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Only two weeks after Office landed on iPad and about eight weeks since it made it easy to find through the launch of Office.com, Microsoft is chasing users wherever it can find them -- and in this case it's Chrome Web Store, right in the middle of Google’s own stomping ground.

It also appears to have quietly retired its Scroogled campaign.

It would probably be a bit silly to overestimate the real impact of this, given that users were always able to access Office apps through the Office.com in the Chrome browser. But with a new CEO on board, any sign of changes in the way Microsoft is doing business should be paid attention to. 
 

Finally! Office for iPad: Still Want It?

Satya Nadella quote

Let's cut to the chase. Microsoft CEO Satya Nadella’s first press conference since he started 52 days ago was pretty underwhelming.

Yes, he finally announced the launch of Office for iPad, along with the new Enterprise Mobility Suite — surprising just about no one.

But all of those who expected something more from Nadella, like detailed insight about his plans for the company, left disappointed. Aside from discussing his Mobile First, Cloud First strategy and those plans to push all Microsoft customers into the cloud, he didn't say much.

But give him points for being poetic, in person and online. As he noted in a blog post, "As long as human curiosity and ambition drive us to create new things, capture moments and collaborate to get things done, we should expect the world of devices to follow suit."

Microsoft May Release Office for iPad

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If Microsoft press conferences are always a matter of intense speculation and conjecture, the conference that has been announced for next Thursday (March 27th) in San Francisco will be, by anyone’s standards, an exceptional event -- not least because it will be the first conference hosted by new CEO Satya Nadella. 

Of course, excitement is also being driven by speculation that, finally, Microsoft will be announcing Microsoft Office for iPad. 

Android Devices Remain on Top as Tablet Market Explodes

Android Devices Remain on Top as Tablet Market ExplodesGartner is not only predicting steady growth across the global IT sector this year:  It is also predicting 7.6 percent growth in device shipments in 2014. Android will dominate the operating systems (OS) market and the PC market, contrary to popular belief, will still have a slight pulse.

Toss Your iPhone: Windows Phones Could Rule the Enterprise by 2015

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Despite iOS and Android's huge consumer mobile sales and the rise of bring your own device (BYOD) policies, Microsoft still has a shot at becoming the dominant force in mobile enterprise. 

Business connectivity, SharePoint and Office integration for Windows Phone 8 will earn it many friends in the enterprise. And Microsoft will place increasing emphasis on its mobile offering as the desktop market continues to stagnate. As sales rise, developers are returning to populate the app marketplace.

Twitter Nearby Could Create New Options for Local Advertisers

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Twitter is testing a new service called Nearby that will display geographically local tweets to users. It will allow a limited amount of local interaction and provide users the ability to search for tweets in a defined geographic area.

It could also give local business and marketers a boost, enabling them to target advertisements and offers to users in proximity to a business or event. The service mixes maps and tweets to identify local tweets.

Retailers Thankful for iPads, E-Commerce and Record Sales [Infographic]

US retailers had a lot to be thankful for this Thanksgiving weekend as consumers turned their attention from family dinners to good deals, driving mobile sales to record highs. According to just released statistics from Adobe, "consumers took full advantage of their mobile devices to shop on Thanksgiving Day and 'omnishop' while in stores on Black Friday," triggering back-to-back billion dollar shopping days.

BlackBerry Pivots to Social Media with BBM Channels

bbmchannels.jpgBlackBerry has introduced an updated version of its messaging app that makes the service a social network — but Android and iOS users will have to wait for the new features.

Owners of BlackBerry 10 and Blackberry 7 devices can use BlackBerry Messenger Service (BBM) to join in social media chat across channels and interact with people, brands, celebrities and communities. In the near future, the feature will also be extended to Android and iPhone users.

With massive user growth of BBM, is this a threat to the likes of Facebook or will others just mimic it as we move to a more mobile social landscape?

How to Catch Customers #BlackFriday [Infographic]

Customer Experience, How to Catch Customers #BlackFriday [Infographic]You couldn't have made it through the past month without hearing one prediction after another about the importance of  mobile commerce this holiday season. And guess what? Everyone who emphasized that optimizing for mobile was an essential retail strategy was apparently right, according to early insight from IBM.

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