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Iphone News & Analysis

Apple, IBM Mega Deal Reveals First Offering

2014-10-December-The-Reveal.jpgIBM's 2014 has been all about partnering with consumer giants.

On the heels of its summer mega deal with Apple, enterprise software and hardware giant IBM struck a partnership with Twitter.

Today, IBM unveiled the first offering from that Apple deal -- IBM MobileFirst for iOS solutions. IBM's apps and cloud services mesh IBM’s big data and analytics capabilities to iPhone and iPad users in the enterprise. 

In reality, these IBM deals are enterprise-targeted, but the foundation is business giant meets consumer giant.

International Consumer Machines? ICM? Not quite, but in a year where IBM could use a boost, they're definitely turning to their consumer friends to boost their enterprise big data and analytics offerings. 

Just How Badly Does Microsoft Want Your OneDrive Biz?

While you were out last Friday night -- having drinks, watching your local high school team play football under the lights, dancing or enjoying a quiet dinner with that special someone -- Douglas Pearce was in his office at Microsoft penning a blog post.

Even the he knew the timing was weird.

“While it might seem strange to announce new features on a Friday evening,” Pearce, the group program manager for OneDrive, wrote in the company’s blog, “we’ve been listening to the commentary about storage on the new iPhones released today and we wanted to get you more storage right away.”

Why Marketers Should Care About Apple's iPhone 6

digital marketing, Why Digital Marketers Should Care About Apple's iPhone 6

A bigger iPhone 6 screen may make some butts look bigger.

But it also opens larger opportunities for digital marketers.

Digital marketers can capitalize on a new market, take advantage of higher-resolution screens with video marketing and expand marketing opportunities to beyond tablet users -- even, perhaps, the youngest of those users.

How big is this opportunity for digital marketers? So far, Apple reports 4 million pre-orders of the iPhone 6 and 6 plus.

"Previously, many mobile branding campaigns have focused on tablets," said Tom Bash, manager of product strategy and operations at Exponential. " With the iPhone 6 and 6 Plus, these campaigns can offer a more optimized experience on users’ devices that are accessible on-the-go, always-on, and at arm’s reach."

Atlassian Celebrates Growth, Collaboration Releases #Summit2014

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Atlassian is making some noise in the enterprise collaboration world at its annual conference in San Jose, Calif., this week.

Among the news -- the launch of a new native mobile HipChat app for iPhone and iPad that uses iOS 8’s new features. HipChat is the former San Francisco-based private chat service for enterprise collaboration that Atlassian acquired in 2012.

Meanwhile, Atlassian officials reported that the company ended its fiscal year June 30 with revenue of $215 million, up 44 percent over the previous year.

Microsoft Teases New Outlook Web App

For those that have been waiting for Microsoft’s Outlook Web App for Android, it's here. Sort of. Microsoft, which flagged it at the Microsoft Exchange Conference (MEC) in March, finally announced a limited release, which it described as a precursor to a future full release.

The new app works pretty much the same as Outlook on Windows, offering users access to contacts, calendars and email. However, before you rush to download it from the Google Play store, keep in mind that it is only available to Office 365 users on business plans.

Wozniak: Apple Could Build Droid Phones, Warns of 'Police State'

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Apple co-founder Steve Wozniak captivated a tech-savvy audience in San Francisco today by warning that society is moving towards "a police state," calling for public resistance to the unrestricted collection of marketing data, and speculating that Apple could produce iPhones that run on Google's "not-so-fenced-in" Android operating system.

Social Media Addiction and Other Mobile Marketing Trends [Infographic]

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With Lenovo buying Motorola and a new generation of devices on the way, there's rumblings of change in the mobile marketplace. But none of the hardware and network juggling will stem the tide of mobile marketing.

Marketing campaigns are focusing on apps and social media. But as the dollars continue to flow, are marketers who are following the money risky their creativity and niche opportunities? A new infographic highlights the trends.

Apple, Android and Windows Phones Set For Enterprise Mobility Battle

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Ahead of today's Apple earnings announcement whatever the sales for last year's models all the gossip is about company's "plans" for larger iPhone and iPad devices, as its enterprise and worker battle with Android and Windows Phones heats up. Are competitors poised to take a bite from Apple?

Or will Apple's expected larger-screens satisfy an insatiable mobile marker and even help improve productivity? What more can Apple do to drive its presence in the enterprise as Intel's Android Device Protection Technology drive starts up, with CIOs becoming increasingly concerned about mobile security? And, with Microsoft's wide-ranging enterprise play, can the revamping of iWorks help it become an enterprise winner?

5 Apps to Simplify Email #OccupyYourInbox

Email isn't going away, no matter how hard we try. So instead of fighting it, I've decided to simplify it. Here are five apps I've tried to tame the email beast. 

#BlackFriday Tech Winners, #CyberMonday Deals

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As the focus shifts to digital sales on Cyber Monday, you may be wondering: What products scored wins on Black Friday?

Retailers are already seeing how shopping on mobiles and tablets is changing our buying behavior. Whatever your perspective, the results make for interesting reading as stores plan for future sales to drain us of yet more cash.

Apple's #BlackFriday US Sale Offers Gift Cards with New iPads

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Apple's one-day Black Friday sale rolled out from midnight around the world, offering gift cards in most places instead of discounts on major items and accessories. Europe is a little luckier with discounts on the iPad Air and iPad Mini. Major retailers, meanwhile, continue to do all they can to attract customers with big deals — for the second consecutive day.

Microsoft, Apple Offer Discounts to Lure Customers #BlackFriday

Thumbnail image for holiday techBargain hunters are plotting their strategies to find the best pre-holiday deals, online and off. Two options to consider: the Apple and Microsoft stores.

Each one is offering potential savings of hundreds of dollars on the latest tablets, computers and software. The one-day Apple deals start at 12:01 a.m. PST on Black Friday in the United States, but Microsoft's sale is already up and running.

Apple Releases iOS 7.0.4 Update to Squash Bugs

Apple is pretty coy about its technical failings, leaving highly ambiguous terms in the update documentation. While it is not the only company that does this, you have to wonder why. Wouldn't it be helpful if companies just told users why they needed an update?

That issue aside, if you've been having issues with iOS 7, this new update could  solve them. While the software engineers are squashing those bugs, the hardware design teams are preparing for next year's models.

Out of Nowhere, the iPad Mini Retina Goes On Sale

iPadminiretina.pngRather than announce a release date and get iFans stoked, Apple sneakily updated its  online store overnight. Now available: its latest and likely most sought after mini tablet.

The starting-at-$399 iPad Mini Retina will sit alongside the iPad Air as two of this season's hot sellers, although there is even more competition than last year.

Apple Releases Strong Q4 Earnings on the Back of iPhone 5S Sales

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Apple has just announced storming sales of 33.8 million iPhones for its latest fourth quarter results, with iPad sales down a bit at 14.1 million, as buyers awaited the latest models, a similar fate that affected the Mac line-up.

On the money side, the company saw $37.5 billion revenue, quarterly net profit of $7.5 billion, adding an extra $9.9 billion to its cash mountain. We'll listen to the earnings call and follow up with any details.

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