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Jakob Nielsen News & Articles

How Age Affects Your Time Online

By Marisa Peacock in Web Content on Oct 21, 2008

A while back we reported about a Nielsen Online study that revealed that people are spending more time, as in actual time, reading the news online. We speculated of course as to what this indicated. Did it mean people are slow readers, or do they get preoccupied and prone to leave browser windows open? Well, according to new research, it could just mean that we’re old.

It’s not pretty, but it may be true. As we get older, online users tend to lose their savvy and what once took us seconds to process, now takes us longer. Before you despair, there are two different ways to look at this.


No matter how good you think your Web site’s design is, accept that it can always be better. Web design is no place for the content. You must forever resign yourself to the fact that your site’s usability is not going to be perfect. This is not to say your site isn’t good. In fact it may be great — but it could be better.

Or so says Jakob Nielsen in his recent article, Extreme Usability: How to Make an Already-Great Design Even Better.


Nielsen: Web Users Are More Ruthless Than Ever

By Marisa Peacock in Web Content on May 28, 2008

Jakob Nielsen's report on web users

You can bet that at this year’s Usability Week Conference, Jakob Nielsen and his Nielsen Group members will be discussing the results of his latest web habits report. The annual report, which summarizes the current state of using the Internet, indicated that users demand so much from the Web that they have grown impatient, ruthless and selfish.


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Jakob Nielsen has released his latest Intranet Design Annual. In it he lists the 10 best Intranets for 2008, discussing why they won. While the winners are interesting to know, what’s even more important are the reasons why they won – offering best practices and guidance to companies who want to make their own Intranet better.



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