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James Surowiecki News & Articles

MLUC09: Crowdsourcing Guru Says Crowd Trumps Individual 90% of the Time

"Crowds are smartest when the people in them are encouraged to act as individuals as much as possible," says James Surowiecki, author of the best-selling business book The Wisdom of Crowds and the opening keynote presenter at the MarkLogic User Conference yesterday, in San Francisco.

In his keynote address James explained why the power of the crowd trumps individual contributions 90% of the time. Let's have a look.

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