Jeff Lawrence News & Analysis
| Thursday Sep 4, 2014
Are you maximizing the value of your digital asset management (DAM)? Understanding the complexities of DAM lifecycles and building efficient workflows can be a daunting task. DAM vendors often do a very good job of getting the DAM up and running, but do not have the deep understanding of your assets and business needs.
| Wednesday Aug 6, 2014
The last thing creative staff want to do is add metadata to their assets and upload them into an asset management system. They want to create, not spend any amount of time performing administrative tasks. And I don't think it's a good use of their time either.
But these tasks are essential. It doesn’t matter how great the content is if you can’t find it, and if you can’t find it, you can’t use it.
| Wednesday Jul 9, 2014
I dropped my daughter off last weekend for her first overnight summer camp in the beautiful mountains of West Virginia. We stopped at her cabin during our tour of the camp, and she decided to stay behind with her counselor while we finished the tour. When we returned, her counselor informed us she was building a dam in the nearby stream. She was knee deep in the stream with a bunch of other little girls, lifting heavy rocks to stack across to make wading pools. As they built the foundation for the dam, the water continued to rise until they had a deep pool of water to cool off in.
Watching their progress made me think about how to approach building a DAM. What’s the process to deliver a successful DAM project? Much like the little girls in the stream attempting to stack rocks to create wading pools, a DAM project consists of many building blocks to create a successful project.
| Wednesday Jun 4, 2014
It's a delicate balance to develop a hybrid strategy for Digital Asset Management. While Cloud SaaS solutions appeal to many organizations as a way to reduce costs and infrastructure, there are compelling reasons not to move all assets to the cloud. The secret to finding this balance lies in understanding what assets should be moved to the cloud and what should stay in-house.
| Wednesday May 7, 2014
You have spent the time gathering requirements and fully understand the needs of your organization and have determined that a SaaS DAM solution is the right fit for your company.
Before you sign that contract you may want to make a trip down to the accounting department to fully understand the financial implications of a SaaS DAM solution. And you should be prepared to make a strong argument for adding budget to your operating budget.
| Tuesday Apr 8, 2014
The choice between cloud-based and in-house DAM used to be easy. Between the high cost of cloud storage and bandwidth, and the limited capabilities of SaaS (software as a service) solutions -- the argument for in-house DAM was clear.
Cost is no longer the sole determining factor. Cloud computing and storage costs have lowered in the last few years, making SaaS a viable choice for many organizations. SaaS DAM vendors have responded to customer needs by offering new features and functionality that directly compete with the capabilities of in-house solutions -- such as integration tools for social media -- which places them squarely on the competitive playing field.
| Monday Jul 29, 2013
You’re sitting in an IT strategy meeting when suddenly someone says, “We need a DAM project!” Someone else responds “Don’t we already have enough damn projects! Why do we need a DAM?"