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Jessica Davis News & Analysis

How To Use Emotional Designs In Your App To Engage Users

Emotional Design in Mobile AppsEmotional Design as a concept was first proposed by Donald Norman in his book titled "Emotional Design." This concept proposes that a person will find an aesthetically appealing product much more functional and useful because it connects with the person on an emotional level.

5 Usability Tips that You Should Implement on Your Mobile Website

If you think about it, the best way to gauge the user-friendliness of a mobile website is to visit a couple of sites on your smartphone and take notes. Is the site highly readable within the four small walls of your phone? Are you torturing your fingers with too many clicks, pinches and taps to get to that important piece of information?

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