Jim Belosic News & Articles

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.

Social media has become a top resource for content marketing. This article teaches best practices for bringing your content marketing efforts online and to Facebook.

There are still marketers who do not believe Facebook advertising works. For those people, this article is for you. By avoiding these three mistakes, learn how your brand’s Facebook advertising efforts can be effective.  

Have you thought about the customer service goals you want to accomplish in 2013? This article provides five New Years’ resolutions to help your company give your users a better Facebook experience in the coming year.

CRM + Social = Power. Social media is the latest and greatest tool for customer relationship management, learn how to use it to your advantage.

There is a scientific method that can be applied to monitoring social media. Businesses must first learn about their efforts and then fine tune them to prove their time and money is well spent.

There’s a new trend emerging in the way brands approach their social media content. Previously, if a brand wanted to create an app for a website or social network, the app had to be designed specifically for that location. That meant lots of content duplication and extra time and expense. Today brands can have all that same great content in a central place, and distribute it across multiple channels using embeddable apps and microsites.

Fresh content is great for social media, but sometimes deadlines, budget or writer's block get in the way. Take these tips to repurpose existing content from your business for social media.

Is it possible to measure the return on investment (ROI) for social media? This is a question that every person who works in social media, or uses social media as a business marketing tool, has wondered at some point. But trying to measure social ROI is sort of like trying to measure the effectiveness of a billboard.

I’ve had conversations with representatives from major brands and agencies who will tell me they’ve spent hundreds of thousands of dollars on a national ad campaign, but then balk at spending $30 a month on their social media efforts. Companies seem to have no problem spending money on traditional methods like coupon books, newspaper ads, mailing lists, radio and television spots, etc., but when it comes to social media, they somehow can’t get their wallets open. While you may be able to use Facebook or Twitter for free -- advertising, engaging, and tracking are not.

Picture a perfect customer experience: you walk into a store and are greeted by a friendly clerk who asks if they can help you find something. You tell them what you’re looking for and the employee promptly leads you to its location.