Jim Belosic News & Analysis
| Monday Nov 18, 2013
If you visit the website of any major brand, chances are pretty good that you’ll find a page, or cluster of pages, that complement the main site. Nike has lots of these “microsites” for products such as FuelBand, Sportswear and NIKEiD to name a few. Volkswagen has microsites devoted to its various models, plus pages devoted to financial services and shopping tools.
While it might seem like a good idea to have your content sectioned off like this, users can easily get lost or find it difficult to quickly locate the information they want.
| Thursday Sep 12, 2013
The idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should consider when they choose between running a Timeline promotion or a using a custom app.
| Monday Jul 15, 2013
Recent changes to Facebook's advertising options leave advertisers with four main choices. Let's take a look at the differences between the four and some suggestions for how and when to use them.
| Thursday May 16, 2013
Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.
| Monday Mar 18, 2013
Social media has become a top resource for content marketing. This article teaches best practices for bringing your content marketing efforts online and to Facebook.
| Tuesday Jan 15, 2013
There are still marketers who do not believe Facebook advertising works. For those people, this article is for you. By avoiding these three mistakes, learn how your brand’s Facebook advertising efforts can be effective.
| Monday Dec 17, 2012
Have you thought about the customer service goals you want to accomplish in 2013? This article provides five New Years’ resolutions to help your company give your users a better Facebook experience in the coming year.
| Tuesday Oct 16, 2012
There is a scientific method that can be applied to monitoring social media. Businesses must first learn about their efforts and then fine tune them to prove their time and money is well spent.
| Wednesday Sep 19, 2012
There’s a new trend emerging in the way brands approach their social media content. Previously, if a brand wanted to create an app for a website or social network, the app had to be designed specifically for that location. That meant lots of content duplication and extra time and expense. Today brands can have all that same great content in a central place, and distribute it across multiple channels using embeddable apps and microsites.
| Thursday Aug 16, 2012
Fresh content is great for social media, but sometimes deadlines, budget or writer's block get in the way. Take these tips to repurpose existing content from your business for social media.
| Thursday Jul 12, 2012
Is it possible to measure the return on investment (ROI) for social media? This is a question that every person who works in social media, or uses social media as a business marketing tool, has wondered at some point. But trying to measure social ROI is sort of like trying to measure the effectiveness of a billboard.
| Thursday Jun 14, 2012
I’ve had conversations with representatives from major brands and agencies who will tell me they’ve spent hundreds of thousands of dollars on a national ad campaign, but then balk at spending $30 a month on their social media efforts. Companies seem to have no problem spending money on traditional methods like coupon books, newspaper ads, mailing lists, radio and television spots, etc., but when it comes to social media, they somehow can’t get their wallets open. While you may be able to use Facebook or Twitter for free -- advertising, engaging, and tracking are not.
| Wednesday May 9, 2012
Picture a perfect customer experience: you walk into a store and are greeted by a friendly clerk who asks if they can help you find something. You tell them what you’re looking for and the employee promptly leads you to its location.