We all know streaming music is a big thing — people no longer get excited about building playlists or hitting shuffle on their iPods only to hear the same tired tunes over and over again.
Today we want to listen to crowd-sourced, curated music that’s selected specifically for us. And services that can provide that need to process and crunch lots of data (demographic, psychographic, mobile, social …), big data and to then apply predictive analytics to determine what might delight us.
While providers like Spotify and Pandora have been doing that for quite some time, Beats Music recently came out of nowhere and disrupted the scene — so much so that Apple bought it (and Beats Electronics) from Jimmy Iovine and Dr. Dre.
Now we’re not going to tell you that either of those music moguls knows a lot about big data (they could, but we sort of doubt it). But we do know this: Beats Music uses MapR for its big data needs.