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Kamal Kapur News & Articles

Web Content 2007: The Relevance of Relevancy

By Marisa Peacock  |  Friday June 22, 2007   

We’re at the end of the Web Content conference path. At the end of the long trip we find Kamal Kapur, Director of Product Development for FatWire Software.

At the risk of obsolescence, your website must cater to the individual. Remaining relevant is crucial to an online experience. What is relevancy? Kapur describes relevancy as factors that affect the outcome of a user engagement, such as accuracy, ease, correlation of user path.

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