Kana Software News & Articles
| Tuesday May 7, 2013
With all the talk of social media and other new approaches for customer service, it’s easy to overlook the importance of that old-time communication medium, email. This week, KANA Software released a new version of its email response management solution, which is now integrated with its KANA Experience Analytics customer support platform.
| Thursday Jan 10, 2013
It's impressive that the internet can generate so much qualitative data through ordinary online conversations. Your Facebook page asks “how are you feeling?” LinkedIn asks for testimonials rather than rankings to endorse colleagues. We use comments as a way to evaluate the success of our blog posts. And while online reviews may show a star rating, it’s only by reading the full review that we can best appreciate the product’s true worth.
| Wednesday Nov 21, 2012
In the entire history of commerce, customers have never had it so good. Not only do they continue to be the focus of retailers’ attention, but personalized shopping, anywhere transactions, social sharing, fast and powerful comparative shopping, a good sense of what the customer will do next and a seemingly infinite recollection of every detail of every interaction are now combined into what can be described as the golden age of customer service.
| Tuesday Nov 20, 2012
For customer service to succeed in the current multi-channel environment, companies need to better align the direction of the customer experience decisions by top executives with those made by marketing and customer service professionals.