Kentico's integrated marketing solution got an update today with enhanced personalization and segmentation and what they call a better user interface.
The mid-market web content and customer experience management provider released Kentico 8, which it said helps marketers launch integrated campaigns to target today's fragmented audiences across all digital channels. The CMS provider touts its ability to provide a marketing experience in a single environment that integrates with real-time CRM and ERP data for personalization.
"We believe the difference between success and failure in digital marketing can come down to the time, expense and ease with which to launch, manage and update one’s campaigns," Thomas Robbins, chief evangelist for the US- and Czech Republic-based Kentico, told CMSWire. "That’s why Kentico 8 democratizes integrated marketing by providing a sophisticated platform that allows anyone to quickly deliver the right message at the right time on any digital channel. It’s easy to use, affordable, and quick to set up."