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Kentico News & Analysis

Time to Embrace Marketing Automation #KenticoConnection

2014-20-november-an-intersection-of-computer-and-automation

If you’re like many marketers you’ve probably got a list of tasks you think would improve your website and e-mail marketing. Unfortunately, there just aren’t enough hours in the day to get them done.

If this scenario sounds familiar — it’s time to automate, Brian McKeiver, a senior solution architect and co-owner of BizStream, an Allendale, Mich.-based web and software development company, told attendees at he Kentico Connection 2014 in Boston last week.

The Big Challenge for Marketers: Good Content #KenticoConnection

BOSTON — Technology can help solve some of B2B marketers' biggest problems, such as increasing customer engagement and providing measurable results.  But it only works if marketers know how to use it — and it's not their biggest problem.

“The biggest issue for marketers is creating content that supports customer decisions at every step of the journey, " Petr Palas, Kentico CEO and founder, said at the company's two-day conference here this week.

Aha! Social Can Transform Businesses - and Create Value, Too

2014-15-July-teamwork.jpgGo ahead. Make collaboration a priority at the next meeting with your senior leaders. New research confirms what people like Oscar Berg have long been preaching. In fact, there is clear evidence companies across industries are creating value with social business. 

That's the key finding from the just released third annual Social Business Global Executive Study and Research Project. Conducted jointly by the MIT Sloan Management Review and two subsidiaries of Deloitte LLP — Deloitte Consulting and Deloitte Services — the report is based on insights from surveys, interviews, literature and what the authors describe as "robust debates."

Social business has come of age, the report finds. What's more, proponents no longer have to feel like they are talking to the wind when they argue its merits. "Increasingly, corporate leaders realize that social business is changing the way organizations operate and the experiences they provide to their customers and constituents."

Ways to Win - and Lose Prospects - with Content Marketing

Don't try to trick your readers. Just produce solid, honest content that can be corroborated.

When you're producing content for your company's blog or website, these are the pillars for success, according to Kentico Software CEO Petr Palas.

"Content emanating from all parts of a business must be consistent and honest in order to maintain the delicate trust of customers, especially in the age of the Internet where everything can be fact checked at the click of a button," Palas told CMSWire. "This just goes to show that content marketing and transparent marketing go hand in hand."

Some of the findings in Kentico's new Content Marketing Survey, the latest installment of Kentico’s ongoing Digital Experience research series, speak to these points about content marketing.

Kentico CMS Platform Debuts Version 8

Kentico's integrated marketing solution got an update today with enhanced personalization and segmentation and what they call a better user interface.

The mid-market web content and customer experience management provider released Kentico 8, which it said helps marketers launch integrated campaigns to target today's fragmented audiences across all digital channels. The CMS provider touts its ability to provide a marketing experience in a single environment that integrates with real-time CRM and ERP data for personalization.

"We believe the difference between success and failure in digital marketing can come down to the time, expense and ease with which to launch, manage and update one’s campaigns," Thomas Robbins, chief evangelist for the US- and Czech Republic-based Kentico, told CMSWire. "That’s why Kentico 8 democratizes integrated marketing by providing a sophisticated platform that allows anyone to quickly deliver the right message at the right time on any digital channel. It’s easy to use, affordable, and quick to set up."

Are Content Management Systems Good Enough for Digital Asset Management?

A decade ago, the industry was vigorously pursuing the Holy Grail of enterprise content management (ECM). The basic premise: one content repository to serve as the home for all content within an organization. We now know this approach doesn’t work for web content management (WCM) systems because they have very specialized requirements and need to evolve quickly to keep up with technology.

These characteristics don’t apply to most digital asset management (DAM) needs, yet people are still struggling with their DAM requirements.

Consistency of Voice Delivers Strong Digital Marketing Campaigns #KenticoConnection

customer experience, CEO: For Digital Marketers, One Voice Means Strong Campaign #KenticoConnectionDigital marketers naturally are seeking connections. Intimate connections with existing customers and potential new ones.

But what’s the message your brand is delivering? And who in the organization is delivering it? And, perhaps most importantly, is it consistent across all channels?

It better be, according to Petr Palas, Kentico CEO and founder.

CEO: Mission to 'Democratize' Digital Marketing for Strong Web Experience #KenticoConnection

customer experience, CEO: Mission to 'Democratize' Digital Marketing for Strong Web Experience #KenticoConnectionWhen we caught up with Kentico last month to discuss how the Web experience management vendor is handling personalization, we learned that it bakes digital marketing into its system’s core through Kentico CMS 7 in its Enterprise Marketing Solution. 

How 5 More Web Experience Management Vendors are Dealing with Personalization

A few months back, we took a close look at how a handful of Web experience management vendors dealt with personalization. Now, we have five more WEM providers to check out, including OpenText, Kentico, Acquia/Drupal, CoreMedia and Sitecore.

Facebook Updates Ads Manager Reports, Mobile Apps Install Ads

Facebook Updates Ads Manager ReportsThe steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools.

Oracle Finishes Cloud Push With NetSuite Partnerhip

Oracle NetSuite PartnershipOracle’s “startling” week continues with a third announcement in a series of partnerships that were flagged by Oracle CEO Larry Ellison last week. This time, it’s with NetSuite, which in partnership with Oracle will bring Human Capital Management and Enterprise Resource Planning (ERP) to the small-and-medium business (SMB) space.

Kentico Integrates Questionmine Video for Its Enterprise Marketing Solution

Video on the Web has become a key part of many companies’ marketing toolkits. To offer that capability, Web content and customer experience provider Kentico Software is adding to its Enterprise Marketing Solution video integration and hosting from Questionmine. 

Kentico's Thom Robbins Talks Web Experience & Marketing Automation

Thom Robbins, Chief Evangelist for Kentico, a mid market customer experience management provider, dishes on marketing automation and the struggle for customer experience management.

A Look Back at Content Management 2012

Need to add more websites to your growing company or just testing out a few systems to make a short list of new Web CMS candidates? We've gathered up a few highlights from the past year to help nail down a few contenders.

Kentico CMS 7 Adapts to Mobile with 51Degrees.mobi Device Data Integration

Kentico wants to make sure all the beautiful websites its customers build are fully deployable to mobile devices, and it has teamed up with 51Degrees.mobi to make it happen.

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