So you’ve got a stellar website design with copy that virtually sings. So why is it such a fantastic flop?
“Copywriters and designers are often not the users of a site,” said Vita Janecek, online marketing product owner for Kentico Software. This means that their designs and words, while they may look and sound good, may not appeal to your target audience.
So how do you get it right? It’s about going right to the users and asking them what they want, said Janecek, who spoke at Kentico Connection in Boston recently. Early testing can ensure that you’re hitting the mark.
After all, in the words of an old African proverb that Janecek quoted, “Nobody tests the depth of a river with both feet."