Kevin Cochrane News & Articles

Multichannel marketing in practice is hard and will become even more challenging to create delightful customer experiences across channels with a single brand identity without the right strategy and tools. While customers usually accept different levels of interaction across a growing number of channels and devices, they expect the overall experience to be one and the same. In a recent article, Deloitte pointed out that “Multi-channel customers are increasingly the most sophisticated, demanding and time-starved customers; they’re also among the most valuable… who often spend three-to-four times more on retail purchases than their single-channel counterparts.” So it is clear the hard work to attract and engage multichannel customers is well worth it, when done right.

‘Tis the season to reflect on the year that’s quickly coming to a close. Definitive lists of all kinds abound, from Facebook Top 10’s, Amazon’s 10 Best-Selling Books and, of course, Baby Center’s 100 Most Popular Baby Names (hello Sophia and Aiden).

In that spirit, I offer up my own list of sorts: The Content Management Surprises of 2011. So without further ado…

Day Software (news, site) announced the nominations of Barry Bycoff and David Arnott to the Board of Directors. Elections for both nominees are scheduled to take place on May 19, 2009, at Day's Annual Shareholder meeting in Basel, Switzerland.

Bycoff brings to the table over 25 years of experience in the computer and software industry. Bycoff's track record is extensive and includes Venture Partner at Pequot Ventures and founder of Netegrity, which was acquired by Computer Associates for approximately US$ 450 million in 2004.

Arnott is currently a member of the Executive Committee and Chief Financial Officer of TEMENOS Group AG, a provider of banking systems, with over US$ 400 million in FY08 revenue. Arnott's professional background includes Chief Financial Officer of Socieete Europeenne de Communication and senior finance positions at Anglo-American plc.

Day's performance hasn’t always been stellar. However, we've seen some bright and sunny days, too. We've also witnessed a recent shake-up on Day’s executive level, including the addition of new CEO Erik Hansen, CFO Richard Francis, CMO Kevin Cochrane and others.

The company seems to be going though positive organizational changes and productive growing pains. Cautiously optimistic, we're looking forward to seeing how these two possible additions to the Board may help steer the company in the right direction.

It’s a Swiss treats day for a Swiss vendor. Enterprise CMS provider Day Software has received the Swiss Open Source Award 2008 in the business category.

Recipe for success? Mix two tablespoons of Day with several pounds of a new chief marketing officer, who has arrived from Interwoven via the open source devout Alfresco. And, voila! The open source awards will follow.

Day’s recently-onboarded CMO Kevin Cochrane tells us all the glorious details about this award and (much) more — including, why he left Interwoven and Alfresco.