Keywords News & Articles

Last week we talked about InboundWriter’s social writing application and its impact on web content. This week, Inbound Writer gets plugged-in. The launch of a new WordPress plugin (made possible by with help from Eightfold Logic, an inbound marketing innovator) enables InboundWriter users to access real-time search intelligence within one of the most popular blogging software platforms.

Last week, we helped you define your identity. Today, we seek to give our identity the words it needs to thrive in the marketplace. The way we says things, where we say it and to whom we say it can be the difference between shouting our message blindly from the rooftops or whispering it to an empty room. Ideally, we aim to be somewhere in the middle, talking in our own voice, conversationally to a room full of interested people.

To optimize content marginally well, companies can choose to focus on SEO, keywords and meta data or how text, image and multimedia content is presented and organized on a site. Yet in order to be competitive in the marketplace, companies should instead focus on incorporating elements of each into their web engagement strategies.

Seek and ye shall find. There certainly isn't a lack of things to discover. So much so that LeapFish.com recently announced that traffic on its search aggregator has tripled since the site’s November 2008 launch. What is so special about LeapFish?