Landing Pages News & Articles

In the past two years since we reported on the Ten Best Practices for Website Landing Pages, the dynamic of the web has shifted. From mobile websites to mobile applications accessed by a variety of mobile devices, the traditional rules that govern landing pages has also evolved.

If ‘Always be Testing” isn’t a mantra of yours, you could be missing out on customers and valuable feedback. Yet, even if you can’t employ comprehensive usability testing, there are many ways that you optimize your website for success.

With a greater drive to taking advantage of the Internet to attract new customers, marketers need web content management solutions that help them build and manage their online initiatives faster. CrownPeak is offering a solution that may help. Called the Landing Page Manager, this solution helps create, test and manage Landing Pages quickly all within a SaaS environment.

Creating relevant experiences is the goal of good web design. From landing pages to online advertising, a company's marketing strategy is just that, strategic. Or at least it aims to be. But how can you ensure that you are optimizing an exceptional online experience for customers that is also producing high return on investment? Being that the web is ever evolving to reflect users' behaviors, there isn't a magic pill.

My last ad:tech session of the week was Actions Speak Louder than Clicks: Exploring the Laws of Relationship Marketing.

I don’t know if “laws” was an adequate description, as we mainly parsed out a single big one. But if you want a website that converts like a vending machine in a high school quad, it’s definitely one you want to learn.

Okay, relationship marketing. I hope you’ve got a pair of Chuck Taylors on hand.