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The Evolution of Social Media: You Call the Shots
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It’s risky to write and publish a book about a specific social media platform. There is no guarantee that the platform will be as popular or as relevant by the time the book is published. Additionally, any social media network that requires a book perhaps isn’t as easy to use and understand as it should be. However, in his book Maximizing LinkedIn for Sales and Social Media Marketing, Neal Schaffer is able to explain the ins and outs of LinkedIn, while providing case studies about how small business owners and large companies have capitalized on the platform to increase sales and engage with customers and other companies as well as promote their business.
We all know what it’s like when our eyes are bigger than our stomachs. When your ideas are bigger than your technology, it can feel similar. What was I thinking? How is this not a viable option? Great ideas are only as rewarding as the ability to execute them successfully and now thanks to ON24, they just got easier, too.