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Four Steps to Successful Social Media Campaigns in CRM

Social media are changing the way that businesses interact with the customers on a massive level. Not only have they changed the way of organizational interaction with customers, social media and social networks have brought new customer relationship management (CRM) opportunities, if done right.

While social media may be revolutionizing how businesses are able manage customer relationships. The problem is how to implement social media initiatives successfully in CRM on an enterprise level.


IBM Takes Collaboration Services to the Cloud

IBM launched Cloud Services IBM has announced a new suite of collaboration services straight from the cloud. LotusLive is their new portal offering a number of collaboration and social networking services. With integration from some solution providers like Skype, LinkedIn and Salesforce.com, IBM customers will be happy to go cloud-jumping.


Why Your Mom is Probably On MySpace

A funny thing that’s developed in the last few years is a shared interest in the latest trends by teens and adults. At least, we’re made to think it’s a tad odd, and surely greasy-faced adolescents are horrified at the thought of getting an add request from their parents on MySpace.

But at the same time, when it comes to things as explosive and powerful as social networking, is a shared interest really all that strange? After all, adults are people too, and as Pew Internet & American Life Project reports, their motives for joining a network are a little more colorful than one might think.


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LinkedIn Beats Facebook In the Enterprise

LinkedIn Stronger Than Facebook In The Enterprise

When it comes to enterprise collaboration and social software, LinkedIn rules the roost, according to a CMS Watch report. LinkedIn is apparently more effective at meeting the requirements of social computing the enterprise environment demands.

While social networking sites such as MySpace and Facebook are tailored to keeping you in touch with your friends and family, LinkedIn is perceived as being "more professional" for business users.


WordPress and LinkedIn Unite Via an Application

WordPress Releases App for LinkedIn

Both WordPress and LinkedIn have been around the block for some time now. But until recently, there was no application for integrating the two beyond a badge from your LinkedIn account. WordPress has decided to change that.


LinkedIn Goes OpenSocial with New Apps Platform

LinkedIn InApps Intelligent Applications OpenSocial Platform Announced

Remember when Facebook released its applications platform? It was unquestionably the smartest move in social networking history and the company has been a dominant force in social networking ever since then. But watch out Facebook — LinkedIn is joining the party with its OpenSocial-based application platform called Intelligent Applications.

These are not your typical applications.


LinkedIn Creates Its Own Ad Network

LinkedIn Creates Ad Network

While most social networking sites struggle to find advertisers to fill their niche consumer bases, LinkedIn proves that it’s a good place not only for professionals to show off, but for advertisers as well.

LinkedIn, the social network for business folks, has decided to launch its own advertising network in collaboration with ad network Collaborative Media to secure ads from high-end websites.


OpenID and Microformats Become Socially Acceptable

Plaxo Logo

Though it’s been around since 2002, contact management and social networking site Plaxo was seemingly lost in the shuffle as competitors like MySpace, Facebook, and LinkedIn have risen to prominence in recent history.

Not content to sit on the sidelines, Plaxo hopes that, by embracing OpenID for identity management and microformats for information exchange, they can catch up to peers currently dominating the social networking landscape.


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