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Linkedin News & Analysis

LinkedIn Asks: How Good is Your Content?

LinkedIn is stepping up its focus on content. After releasing a site-wide Publishing Platform last month, the professional social networking site will be launching a Content Marketing Score and a way to measure trending content. 

A Look at LinkedIn's New Publishing Platform

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B2B marketers will soon have another way to reach audiences via LinkedIn. The question, though, is when it will launch, who will have access and what it will look like.

LinkedIn has created a new publishing platform for its members, allowing them to essentially blog within LinkedIn and create a following. When members publish a post on LinkedIn, their original content becomes part of their professional profile and is shared with their trusted network, according to a LinkedIn blog post.

LinkedIn members can follow other members that are not in their network and build their own group of followers. 

A caveat: LinkedIn now is only allowing 25,000 members to publish content on LinkedIn through its new platform. "We’ll be steadily expanding the capability to all members in multiple languages over the next few weeks and months to come," according to LinkedIn. You can apply here

News Bites: Handling Negativity, Publishing on LinkedIn and More

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There's a lot going on this week, including news on dealing with negative social postings. Plus, we'll tell you how LinkedIn is opening its publishing platform, how Kochava is updating its mobile ad measurement platform, how Widen speeds up Smartimage and how Purple WiFi is adding location services for in-store customers.
 

Toms Builds Mobile Success by Aiming at Top Customers

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Toms, the online retailer that markets social impact along with its shoes, has found success with mobile marketing by aiming apps at the top 5 percent of its customers, according to a senior executive.

Eve Richey, vice president for global online marketing and mobile, outlined the company's mobile strategy last week at the Mobile Marketing Strategies Summit in San Francisco, which also featured presentations by Google, Facebook, LinkedIn and other companies that are vying for a share of the increasingly mobile consumer.

By ensuring its social content is relevant to its target audience, learning from other mobile apps and other tricks, she said Toms' strategy has increased its conversion rate by 85 percent while cutting the cost of engagement by two thirds. 

Mobile Marketing Tips from LinkedIn, Facebook

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Marketers may know they need to add mobile strategies, but relatively few are doing it correctly, according to mobile managers from Linked In and Facebook.

Speaking yesterday in back-to- back presentations at the Mobile Marketing Strategies Summit in San Francisco, they advised the 100-plus marketers how to track mobile users, reduce load times, build lasting relationships with visitors and add to their existing data to build more personalized experiences.

CMSWire was a media partner of the event, which focused on ways brands can use mobile marketing to further their reach and impact.

Big Data Bits: Don't Miss News from Trifacta, MemSQL, Dataminr, LinkedIn

fittoprint.jpgIf you were looking for all the news that’s fit to print, you’ve come to the wrong place. We read (almost) everything big data related, including nearly 100 press releases and articles each week, and then bring you the news on what we think is most remarkable.

3 Practical Ways to Boost Your Google+ Profile

Customer experience, 3 Ways to Leverage Your Social Power to Boost SEO using Google+What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.

Digital Marketing Files: 6 Annoying Buzzwords for B2B Marketers

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I'm normally pretty easy going. But I cringe at emails with no subject lines, at PR agencies that insist its company is the "leading provider of..." and at anyone who complains it takes too long at a drive-through food service restaurant. (Folks: we are handed food through the window of our engine-powered machines. No hunting. No walking. One minute is a reasonable wait.)

So what is annoying B2B marketers these days? Ridiculous buzzwords, we've learned.

Chris Brogan Shares the Secret to Digital Relationships

If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph.

Box, LinkedIn, Evernote, DocuSign All Debut Salesforce1 Apps #DF13

Box, LinkedIn, Evernote, Docusign + Others Debut Salesforce1 Apps #df13A handful of Salesforce partners revealed their Salesforce1 apps this week at the annual Dreamforce convention in San Francisco, including Evernote, Box, LinkedIn, DocuSign and about a dozen others. But that doesn't mean they are ready to use.

Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins

Kitten in the Spotlight.jpgThis week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.

 

Social Insights Show How Recruiters Engage on Twitter

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Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks?

Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn Intros

Customer Experience, Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn IntrosOne day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ...

Twitter isn't the only company discovering its value. This week, Pinterest confirmed that it had raised $225 million in a new round of financing that values the company at $3.8 billion. While that's a lot, what is most impressive is that its value grew so rapidly.

Digital Marketing Files: Social is Sweet, But For Sales? #FutureM

For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager.

No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool:

Digital Marketing Success with Cars and Cookies #KenticoConnection

For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact.

For the digital marketers at Oreo, it was a victory -- no matter who won the football game.

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