Linkedin News & Analysis
| Tuesday Oct 29, 2013
Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks?
| Friday Oct 25, 2013
One day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ...
Twitter isn't the only company discovering its value. This week, Pinterest confirmed that it had raised $225 million in a new round of financing that values the company at $3.8 billion. While that's a lot, what is most impressive is that its value grew so rapidly.
| Thursday Oct 17, 2013
For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager.
No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool:
| Monday Sep 30, 2013
For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact.
For the digital marketers at Oreo, it was a victory -- no matter who won the football game.
| Friday Sep 20, 2013
Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline.
| Friday Sep 6, 2013
Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us?
| Friday Aug 30, 2013
It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines.
| Monday Aug 26, 2013
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.
| Thursday Aug 22, 2013
Upon their next sign-in LinkedIn members may notice a few changes, as the business network has redesigned its group pages.
| Monday Aug 19, 2013
LinkedIn is expanding its business model to include a education component with the release of the LinkedIn University Pages.
| Wednesday Aug 7, 2013
Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing.
| Monday Aug 5, 2013
LinkedIn has started off August with a couple of new releases to improve the user experience on both the desktop and mobile versions of the site.
| Friday Aug 2, 2013
Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search.
| Wednesday Jul 31, 2013
Organizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.
| Friday Jul 26, 2013
This week, social media was drowned out by the likes of Chromecast and Hootsuite's Vidyard app, but have no fear, there were some other news that caught our attention.