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Linkedin News & Analysis

Social Insights Show How Recruiters Engage on Twitter

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Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks?

Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn Intros

Customer Experience, Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn IntrosOne day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ...

Twitter isn't the only company discovering its value. This week, Pinterest confirmed that it had raised $225 million in a new round of financing that values the company at $3.8 billion. While that's a lot, what is most impressive is that its value grew so rapidly.

Digital Marketing Files: Social is Sweet, But For Sales? #FutureM

For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager.

No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool:

Digital Marketing Success with Cars and Cookies #KenticoConnection

For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact.

For the digital marketers at Oreo, it was a victory -- no matter who won the football game.

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter

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Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us? 

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines. 

B2B Social Media Marketing Presence All But Mandatory

digital marketing, social media marketing, b2bB2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.

LinkedIn Redesigns Groups: Improves Conversations, Calls Out Influencers

Upon their next sign-in LinkedIn members may notice a few changes, as the business network has redesigned its group pages.

LinkedIn Gets Educated with New University Pages

linkedin, university, social media LinkedIn is expanding its business model to include a education component with the release of the LinkedIn University Pages.

Content Marketing: B2B v. B2C [Infographic]

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing. 

LinkedIn Updates: Apply for Jobs from Mobile + Company Page APIs Available

customer experience Linkedin Mobile Company Page API LinkedIn has started off August with a couple of new releases to improve the user experience on both the desktop and mobile versions of the site.

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search. 

LinkedIn Company Page Analytics Rolls Out

LinkedIn Company Page Analytics Rolls OutOrganizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.

Social Media Briefs: Fake Tweets, Embedded Infographics & Custom Scheduling

This week, social media was drowned out by the likes of Chromecast and Hootsuite's Vidyard app, but have no fear, there were some other news that caught our attention. 

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