Linkedin News & Analysis
| Monday Jan 27, 2014
Customer experience. No bigger buzzwords exist today for digital marketers.
And as we saw last week in Amith Parameshwara's 6 Pieces of the Customer Experience Puzzle, customers expect excellence at all points of the buying cycle. As in Parameshwara's travel example: booking completion, travel completion, hotel stay, order fulfillment and problem resolution.
SDL is the latest provider to move toward a complete customer experience offering.
| Wednesday Dec 4, 2013
What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.
| Tuesday Dec 3, 2013
I'm normally pretty easy going. But I cringe at emails with no subject lines, at PR agencies that insist its company is the "leading provider of..." and at anyone who complains it takes too long at a drive-through food service restaurant. (Folks: we are handed food through the window of our engine-powered machines. No hunting. No walking. One minute is a reasonable wait.)
So what is annoying B2B marketers these days? Ridiculous buzzwords, we've learned.
| Monday Nov 25, 2013
If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph.
| Friday Nov 22, 2013
A handful of Salesforce partners revealed their Salesforce1 apps this week at the annual Dreamforce convention in San Francisco, including Evernote, Box, LinkedIn, DocuSign and about a dozen others. But that doesn't mean they are ready to use.
| Friday Nov 22, 2013
This week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.
| Tuesday Oct 29, 2013
Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks?
| Friday Oct 25, 2013
One day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ...
Twitter isn't the only company discovering its value. This week, Pinterest confirmed that it had raised $225 million in a new round of financing that values the company at $3.8 billion. While that's a lot, what is most impressive is that its value grew so rapidly.
| Thursday Oct 17, 2013
For us, the signature moment so far for the FutureM Boston show came during the presentation from The Hershey Co.’s digital marketing manager.
No, it wasn’t when Reese, the digital Hershey character, appeared for a Skype chat. But that was pretty cool:
| Monday Sep 30, 2013
For San Francisco 49ers football fans like Mary Shank Rockman, Super Bowl XLVII was a loss. A 34-31 loss to the Baltimore Ravens, to be exact.
For the digital marketers at Oreo, it was a victory -- no matter who won the football game.
| Friday Sep 20, 2013
Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline.
| Friday Sep 6, 2013
Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us?
| Friday Aug 30, 2013
It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines.
| Monday Aug 26, 2013
B2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.
| Thursday Aug 22, 2013
Upon their next sign-in LinkedIn members may notice a few changes, as the business network has redesigned its group pages.