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Linkedin News & Analysis

LinkedIn Redesigns Groups: Improves Conversations, Calls Out Influencers

Upon their next sign-in LinkedIn members may notice a few changes, as the business network has redesigned its group pages.

LinkedIn Gets Educated with New University Pages

linkedin, university, social media LinkedIn is expanding its business model to include a education component with the release of the LinkedIn University Pages.

Content Marketing: B2B v. B2C [Infographic]

Everyone can benefit from an effective content marketing strategy, but unless your audience is everyone, you may want to tailor your strategy to meet your audience's needs. Not all companies are created equally -- some market to other companies, while other market exclusively to citizen consumers. Let's take a look at some of the ways B2Bs and B2Cs use content marketing. 

LinkedIn Updates: Apply for Jobs from Mobile + Company Page APIs Available

customer experience Linkedin Mobile Company Page API LinkedIn has started off August with a couple of new releases to improve the user experience on both the desktop and mobile versions of the site.

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social Media Briefs: LinkedIn Content Gets Sponsored, Google Gets a Social Search Patent

Social media never takes a break, not even as we enter the dog days of summer. Be it LinkedIn, Google or Facebook, this week provided some engaging updates and gives us something to ponder about the future of social search. 

LinkedIn Company Page Analytics Rolls Out

LinkedIn Company Page Analytics Rolls OutOrganizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.

Social Media Briefs: Fake Tweets, Embedded Infographics & Custom Scheduling

This week, social media was drowned out by the likes of Chromecast and Hootsuite's Vidyard app, but have no fear, there were some other news that caught our attention. 

Social Business Proving a Success, for Some: MIT Report

social business, mit reportSocial business is mostly stuck in first gear for many companies, an MIT report has found, but looking to marketing, sales and customer service departments, businesses can see examples of where it fits in, and can build from there. 

LinkedIn Introduces a Sponsored Updates Feature

Customer Experience: Linkedin Sponsored Update

Following the example set forth by Twitter and Facebook, LinkedIn is now offering its own sponsored content, giving companies the chance to better promote services and establish their business.

Adobe Social Adds Instagram, LinkedIn + Foursquare Integrations

Adobe Social Adds Instagram, LinkedIn + Foursquare Integrations Adobe Social now allows for annotations that can be shared instantly.

Adobe is expanding its roster of social network integrations with the additions of Instagram, LinkedIn, Foursquare and Flickr to its Adobe Social tool, part of a broader move at completely integrating its Marketing Cloud.

Social Media Briefs: LinkedIn, Social Analytics and a Social Celebration

socialmedia2012.jpg

This week, LinkedIn announced new features, a partnership and a milestone, while several social analytics tools launched. This weekend, we're getting ready to celebrate World Social Media Day. What's not to love?

LinkedIn for Sales and Marketing: Fairy Tale with a Happy Ending?

LinkedIn for Sales and MarketingLinkedIn’s Cinderella Story....

Google+ Takes Over Second Place in US Social Media Rankings

Google+ is now more popular than Twitter among social networks in the US, according to a survey of 2,500 people by an ad firm called Burst Media.

Social Media Briefs: Native Ads on Tumblr, CEOs Lead on Social

This week, while we were checking out the new Gmail or crossing our fingers that we were important enough to have our Facebook pages verified by Zuckerberg, there were some smaller, but significant updates released across other platforms and networks. 

What Social Networks Should Your Business Be On? Hint. Not All

social media, social networking, smbSocial media is a tool that everyone uses, but not all brands need a Twitter, Instagram or YouTube page. If you're a small business trying to get started in social media, here's what to consider before signing up.

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