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When your business, from a mom-and-pop outfit to a local store, starts using social media, things can be confusing as you move from a personal-use mindset to a sales, marketing or support style of use.

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Facebook Alters Privacy Functionality
• ComScore: Social Media Site Traffic Up Sharply
• StumbleUpon Delivers Most Referral Traffic
• Location Wars: Facebookers Love Starbucks

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• President Obama Joins Foursquare
• Google Plus Now Used By Mainstream Population
• MI5 Searching Online For Riot Organizers
• LinkedIn Prioritizes Mobile With App Refresh

Cloud-based storage and collaboration provider Box.net (news, site) is making no secret of the fact that their document management philosophy lovingly embraces the mobile device world. Today they've launched new native applications for Android and Blackberry Playbook tablets, and a web-based HTML5 version of their apps for any HTML5-compliant mobile browser. Here's a closer look.

As mobile platforms become more and more popular as tools for information sharing and social networking, businesses are also looking into the potentials of location-targeting in marketing and collaboration. Smartphones and tablet computers -- including the iPhone, iPad, Android devices and others -- can also take advantage of location-awareness, with which a new social networking application by BitFlx (news, site) lets users share videos that are time-bound and location-aware.

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• LinkedIn Launches Job Application Feature
• 71% of Online Americans Consume Online Video
• Colleges Using Social Networking With Great Effect
• Over Half of Americans Go Online Daily for News

We all know what it’s like when our eyes are bigger than our stomachs. When your ideas are bigger than your technology, it can feel similar. What was I thinking? How is this not a viable option? Great ideas are only as rewarding as the ability to execute them successfully and now thanks to ON24, they just got easier, too.

ON24 is a provider of webcasting and virtual event solutions. Today, it's released a widget architecture and a set of application widgets designed to increase engagement, activity and functionality within the virtual event environment. 

Microsoft (news, site) has had a successful run with its Windows Mobile platform, particularly in the corporate setting, but then the iPhone and Android rose in popularity and Microsoft found the need to refresh its mobile strategy. Microsoft is banking on the new Windows Phone 7 platform to revitalize its hold on the mobile market, and the much-anticipated second-generation -- codenamed "Mango" -- is about to get its first handset, care of Fujitsu (news, site).

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Google+ Gaining Ground: 10 Million Users Strong
• StumbleUpon Releases iPad App
• Apps Using Twitter Hits 1 Million
• LinkedIn Overtakes MySpace to Become Number 2 Social Network

Curated content just got more connected. Just as Google+ launches, Flipboard also rolled out a few new features, designed to enhance the way readers browse, search and share content.

As expected, online gaming vendor Zynga (news, site) has filed for its IPO, meaning we get another round of "It's another bubble!" "Is not!" "Is too!" articles from the financial press.

Business social site LinkedIn (news, site) reckons it can make more money with targeted advertising based on whom you follow, but will users follow the plot?

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• BranchOut Grows: Proving Facebookers Desire Professional Networking
• SocialText Adds Social Interaction to Project Management Tools
• SlideShare Integrates Further with LinkedIn
• One in Five of All Grandparents Use Social Networks

Social media moves so fast, it's hard to keep up. Here are the week's top stories in scan-friendly format:

• Facebook Growth Slows in May
• GOP Debate Discussed Heavily Online
• Klout Now Ranks Influence on LinkedIn
• Instagram Gains 5 Million Users and 100 Million Photos

The parade of initial public offerings continues, with online music streaming provider Pandora and just-in-time merchandising provider CafePress joining the string of companies that have taken similar steps in the past month, ranging from LinkedIn to Zynga to Groupon.