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Linkedin News & Analysis

How To: Social Media Marketing, Monitoring Tips for SMBs

Digital marketing may seem a difficult task for many small and medium sized businesses (SMB’s), but with the right tools and knowledge, SMB's can execute successful and engaging marketing campaigns.

Mobile Offers Unique Challenges to Ad Servers

Ad serving technology on mobile devices continues to be disrupted, and companies like Facebook and Google are no doubt hard at work on this very problem. Meanwhile, SAS has teamed up with a company called Pinger to use the SAS Intelligent Advertising for Publishers platform to improve the Pinger call and text app.

Android Dominates Burgeoning US Smartphone Market

Android was the dominant smartphone operating system in the US during Q3 2012 according to data from Nielsen, commanding 52 percent of the market. This put Android substantially ahead of any other smartphone OS, including Apple, which held 35 percent of the market.

LinkedIn Reaches 200 Million Members [Infographic]

Unlike other social networks, LinkedIn has grown its memberships slowly and steadily. While other networks usually have taken five years to reach the 100 million mark -- LinkedIn took eight years, only reaching the mark in 2011. However, when it comes to crossing the 200 million member threshold, they’re right on schedule. So what does 200 million members look like and what helped them get there so speedily?

A Look Back at Social Media in 2012

In 2012, the social media landscape got manicured. Many more prominent channels emerged and older ones became more refined as they worked to embrace where and how we engage, manage and otherwise share information. Still, even as the types of social media changed, the strategies used to engage fans, friends and followers stayed mostly the same. Here, we take a look at the social media channels that emerged and evolved throughout the year.

LinkedIn Introduces Ads API for Marketers

In an effort to continue to improve its advertisement services, LinkedIn has announced the addition of an ads API to their advertising platform. 

Mobile App of the Week: Staying up to Date with your Business Contacts on Linkedin

For this week’s Mobile App of the Week our focus is on the LinkedIn iPhone app. This app version of the business social networking site gives users the ability to connect with their LinkedIn contacts and manage their profile on the go.

Recession Relief: New Job Openings at LinkedIn, Joyent, SurveyMonkey, Rivet Logic, Zendesk and Shutterstock (25-Oct-12)

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Linkedin Unveils New Video Advertisements, Adds Integration with YouTube

Business social network LinkedIn has announced a new way for companies to promote their products to the website’s users. Linkedin Ads has announced that videos have been added to their self-serve advertising interface, in addition to their text and image based forms of advertising.

LinkedIn Updates Tools for Homepage, Profile Editing

LinkedIn use is exploding, and all those millions of new users added over the last two years have some updated features to play with.

LinkedIn Rolls Out New Company Pages, Offers Promoted Content Feature

Professional social networking platform LinkedIn is rolling out its redesigned Company Pages to more than 2 million corporate users. As part of the roll out, LinkedIn is also introducing new functionality to highlight important content on Company Pages.

Apple And Twitter Engage in an Updated Version of the Cold War

If you throw enough bricks a wall will emerge..

LinkedIn Beefs Up Mobile Features, Introduces New Company Pages Look

With nearly one-quarter of its unique users visiting the site from a mobile device, LinkedIn announced several new mobile features to keep them happy.

Bloomfire Releases Collaboration Tool for LinkedIn Groups

A more collaborative LinkedIn Group. That’s the intention of a new tool announced today by Bloomfire.

LinkedIn Targets Weak Security Links

Professional social networking service LinkedIn has already spent some serious cash strengthening its security following an embarrassing breach earlier this year -- and plans to spend more.

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