When it comes to business applications, SAP has owned the enterprise for quite a long time. The world’s third largest software vendor has done a lot of things right -- most notably it has provided the reliable tools managers need to run their businesses.
And while that’s oversimplifying it a bit, the statement certainly lacks a “cool” factor. But if we look at the products and services we use every day, there’s a good chance that SAP’s technologies have been involved somewhere along the way -- from the manufacturing plants that use SAP’s ERP systems, to the marketing pitches that leverage SAP’s customer analytics, to the Financial powerhouses that use Sybase.
But that’s yesterday’s news and SAP knows it. They know something else too -- that if they’re going to remain viable in computing’s next era, they have work to do. Not only that, but they also have to keep their current customers happy as they move to the age of big data, mobile and cloud.