Loni Kao Stark News & Articles

There is much written on the virtues and triumphs of mapping customer journeys, but little about what can go awry.

What do you trust more: advice from a friend or advertising?

While 2012 was a memorable year for Web content management, 2013 will prove to be the year WCM makes its greatest impact, becoming the bedrock of the digital entity of any public institution, business or brand powerhouse. At least the ones that will remain relevant in the 21st century.

What is the monetary value of 1,000 Facebook Likes or 900 Twitter followers to a business? Nothing kills the social media love fest faster than the probing mind of a Wall Street fan.

For so long, we have been taught that marketing is about persuading people to buy something. It's about the end result -- the sale. Well things have changed and marketing has evolved. Yes, many online marketing processes are still about that end result, but there's a another way to build loyal subscribers to your brand, and it's not about selling, it's about providing something valuable -- information. That is the essence of content marketing. What's the hardest part of content marketing? Now that's a good question.