Loni Kao Stark News & Analysis
| Thursday Oct 10, 2013
Are you a marketer learning to juggle the many balls that comprise a digital marketing strategy? Adobe's Loni Kao Stark has a few tips you should consider.
| Thursday Aug 22, 2013
Most of us fight the daily whack-a-mole war on email and try to split our time judiciously between multiple devices and infinite amounts of digital content. There is no shortage of it. The result? Scarcity of attention.
| Tuesday Jul 9, 2013
“Mobile is sexy, multi-channel is not,” I recently declared in a discussion with an analyst. That pretty much sums up the general relationship most brands have with the two "M’s” of marketing: mobile and multi-channel.
| Monday Jun 10, 2013
Managing the customer journey is challenging for even the most seasoned marketer. Here Loni Kao Stark shares some of her insights into getting and staying on track.
| Monday May 20, 2013
There is much written on the virtues and triumphs of mapping customer journeys, but little about what can go awry.
| Wednesday Apr 17, 2013
What do you trust more: advice from a friend or advertising?
| Monday Jan 7, 2013
While 2012 was a memorable year for Web content management, 2013 will prove to be the year WCM makes its greatest impact, becoming the bedrock of the digital entity of any public institution, business or brand powerhouse. At least the ones that will remain relevant in the 21st century.
| Tuesday Nov 27, 2012
What is the monetary value of 1,000 Facebook Likes or 900 Twitter followers to a business? Nothing kills the social media love fest faster than the probing mind of a Wall Street fan.
| Thursday Jul 26, 2012
For so long, we have been taught that marketing is about persuading people to buy something. It's about the end result -- the sale. Well things have changed and marketing has evolved. Yes, many online marketing processes are still about that end result, but there's a another way to build loyal subscribers to your brand, and it's not about selling, it's about providing something valuable -- information. That is the essence of content marketing. What's the hardest part of content marketing? Now that's a good question.