Lou Rosenfeld News & Articles

Often when I take inventory of a site’s navigation and organization, I look at the analytics of the site. However, I don’t concern myself so much with demographics or page views — I am most interested in what things people are searching for. This is a great way to learn what’s missing from your architecture, layout and design, as well as to gain a better perspective of what your customers are really seeking.

But there are tricks and tips to help you best utilize the search function on your site. This spring, treat yourself to a workshop that will help you understand the ins and outs of site search analytics.