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Luke Wroblewski News & Articles

Web Design: The $300 Million Button

By Jared M. Spool  |  Thursday January 22, 2009   

While Luke Wroblewski was writing his well-received book, Web Form Design: Filling in the Blanks, he asked if I could think of an example where a change in a form's design made a noticeable difference in business. "You mean like $300 million of new revenue?" I responded. "Yes, like that." said Luke. So I wrote this article, which he published in his book.

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