Managing Content News & Articles

The Microsoft Office Online team that manages the Excel website has five people and looks after about 1,000 pages. That's 200 pages per person.

Announcing the Google Blog Converters project! 

Tired of Blogger? Want to move to WordPress? Or vice versa? Problem solved! Google's new Open Source project enables you to easily move blog posts and comments from service to service. 

Traditional managers often lack the skills required to understand if an intranet is successful or not.

On the Web, nothing is more damaging to your organization’s reputation and brand than out of date content.

Your web copywriting doesn’t describe reality, it creates it.

In fact, every word you feature on your website has the ability to build — or damage — how prospects perceive you. What you say and how you write it directly impacts whether an online visitor:

• Sees value in your product or service
• Trusts your business
• Decides to invest in your offerings

The Web is supposed to replace manual service with self-service, but sometimes our number one task on a website is to find someone to talk to.

The absolute essence of being customer-centric on the Web is a relentless focus on saving customers time and money.

Words are the building blocks of every website. But then, words are the building blocks of modern civilization.

How you present yourself on your website can make, maim or kill your business. But before you can even consider placing a word on your website, you need to establish a brand strategy.

Website success has as much to do with figuring out who is NOT your customer, and the information you will NOT provide, as anything else.

The Web customer is increasingly immune to marketing hype and advertising dream-making.

Have you ventured ‘outside the box’ today?

Many businesses claim they’re innovative when it comes to the Internet, but few seem to demonstrate it.

Most stay on the cushy path, eagerly following cyber herds with the tried-and-true. “Why take a chance?” After all, going outside the box can be downright scary.

One group that relentlessly ventures into the unknown is “an ideas studio” named Burnkit, which is made up of 14 “thinkers” in Vancouver, BC.

What is good for the organization and what is good for the customer are not always the same thing.

Those who enjoy serving customers will be the ones who create successful web careers.

Using the right words in your web content can make a powerful first and lasting impression.

Making a mark is especially important on the Internet, where your website is up against more than 100 million other eager competitors.

These few fundamentals can help grab your visitors and persuade them to take a desired action.