Yesterday Salesforce completed its acquisition of RelateIQ, a startup that combines CRM and data science to get the right messages to the right person at the right time. The sales price was $392,133,512 -- not bad for a company that was founded three years ago.
While much was reported when the sale was first announced, little has been said as to what happens next, other than Salesforce gaining improved big data, data science and analytic capabilities.
Yesterday VentureBeat wrote, without identifying its source, that Salesforce would create an R&D division, Salesforce X, where RelateIQ’s data scientists would work.
Not a bad idea considering that RelateIQ’s Chief Technology officer, DJ Patil, was named one of the 7 most powerful data scientists in the world by Forbes magazine, and is credited (along with Jeff Hammerbacher) to have coined the term “data scientist”.
Patil’s team members aren’t slackers either. Rusian Belkin, Twitter’s former VP Engineering, Search and Content, leads Engineering at RealateIQ. And then there’s Daniel Francisco, Relate IQ’s Manager of Product, he was Chief of Staff and Product Manager at Linkedin.
Even if the Salesforce X rumor is wrong, it’s a good idea. So how about it, Mr. Benioff? You have one of the best data teams in the world working for you and chances are good that they’re more into doing interesting work than money. The latter of which they probably have plenty of because all of the successful startups they’ve worked at.