Marissa Mayer News & Articles

Yahoo is bidding for Tumblr in an attempt to boost its social media credentials, but Facebook and other parties may be interested in spoiling the party. 

New Yahoo CEO Marissa Mayer is rebuilding the venerable Internet company, most visibly this week with the launch of the newly redesigned home page. 

In what directions does Yahoo’s new CEO, Marissa Mayer, want to take her company?

Snip.it, a social sharing tool, now belongs to Yahoo, a company that surely hopes to maintain some semblance of relevancy at a time when Internet travelers are leaping headlong into social sites and mobile apps.

Given the popularity of Yahoo’s Web-based email -- it’s number one in the U.S. -- it makes sense that it would be the first makeover target for the new CEO, Marissa Mayer.

Change is afoot at Yahoo, and new CEO Marissa Mayer (formerly VP and public face of key Yahoo rival Google) deserves the credit. In a discussion during the most recent Yahoo earnings call that has generated rave reviews from high tech and financial pundits alike, Mayer laid out how and why she plans to institute some significant changes -- designed to shake Yahoo out of the type of situation former President Jimmy Carter called a “malaise.”

Yahoo, which has traditionally been seen as a content company, has just hired Marissa Mayer, a product person to run it.

Google records rising profits, but even that isn't enough to keep one of its highest profile employees. While, in the trenches, the Pages API is opened up, Android Jelly Bean goes to phone makers and Google's lawyers continue to bargain around the world. 

Today we are witness to what seems like a routine changing of the guard at Yahoo!. This may be a regular occurrence for observers of the Sunnyvale, CA company that has changed chief executives seven times in the past seven years, but with Marissa Mayer taking the helm, things are going to be a bit more interesting.

Tag management is the process of managing the various web analytics and campaign tags you place on your web pages to measure traffic, run campaigns and all that good stuff. It's unlikely you use just one application that uses tags, which means tag management can be a pain in the butt. Tealium introduces a solution for your tag management woes -- a single universal tag managed by the marketer, not IT.