Mark Fidelman News & Analysis
| Thursday Oct 17, 2013
These organizations are finding their “Bob” in their influencer marketing campaigns.
You remember Bob, right? Our fictitious influencer marketer’s dream connection? He’s plugged in and getting your brand out there through him is optimal.
| Wednesday Aug 14, 2013
Digital Marketing is constantly evolving, trying to keep up with the needs and demands of a well-informed consumer base. One new approach, influencer marketing, is destined to take a leading role in how marketers turn potential buyers into customers. This is the view of Mark Fidelman, and he makes a compelling case.
| Tuesday Jan 22, 2013
Attend virtually any sales or marketing conference today and you’ll see numerous graphs depicting marketing and sales funnels that take leads from awareness through interest, discovery, decision making and ultimately the purchase itself. At each stage, a percentage of leads makes it through to the next stage.
| Monday Nov 12, 2012
If you haven’t heard of Mark Fidelman, you should become familiar with his name.
| Tuesday Oct 4, 2011
Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that is in business to listen, support and aspire to do what’s best for its customers.
| Monday Jun 13, 2011
Want to convince your company to start an online community?