Marketing News & Articles

The death of publishing has been heralded for years now as the means to circulate content became easier and more readily accessible with a computer or mobile device. While the argument could be made for the decline of the traditional publishing model, the discipline of delivering relevant content to the proper audience is thriving.

Newly annointed Sir Jony Ive says his current work will be his finest yet. Surely he's not talking about a minor refresh to the world's most popular smartphone (as far as ad clicks are concerned) according to the latest Adfonic survey?

Social marketing is expanding beyond the social media and marketing teams as many companies embrace the concept “employee advocates.” Unless you are in a circle of social media gurus or happen to be one, you might not be aware of this new trend of leveraging employee advocates to promote a brand. However, it seems to be taking root, and social media solution provider Dachis Group has announced a tool that makes it easier to do.

It wasn’t that long ago that salespeople feared that sales force automation (SFA) tools would result in the loss of their jobs. It sounds like a reasonable fear -- automation in other areas resulted in fewer people doing the same amount of work.

This article focuses on how corporate websites and web channels are being affected by various factors such as the ubiquitous presence of smartphones and the influence of social media. It also suggests possible actions CXOs can take to retain their customers and if possible, to also attract new customer segments. Finally, it points out the birth of a new sibling to web channels, namely, the mobile channel.

Media workflow/marketing solutions provider ADAM Software is partnering with collaboration platform vendor ConceptShare to develop cross-media collaboration solutions. The companies hope to aid marketers in communicating faster and more efficiently around media files.

Great parents, teachers, leaders and teammates have some surprising similarities. They get into other people’s heads. David Brooks' editorial last year on the new business skills of attunement, sympathy and metis -- proposed they lead to the condition of “limerence.” This term, in addition to being poetic and highly unusual in a business context, may in fact, be the common link. And, I submit, that it is limerence at scale that is the true brand aspiration.

If you are focused on e-Commerce, customer support or involved with any website, you need to think about the implications mobile has on your offerings. If you’ve avoided jumping on this bandwagon, there are some trends that might convince you it is time.

E-retailers have a habit of sending messages at least once or twice a day to their database of customer email addresses, regardless of who they are or the last time they made a purchase. Marketing managers are still attempting to unravel the mystery of what makes some people open and read their messages and others immediately trash them.

There is one obvious clue -- settling for mass blasts will do nothing for garnering positive attention.

Back in 2008, Real Story Group’s Theresa Regli referred to the digital asset management industry as being stuck in a “bridesmaid” role. As Regli put it:

despite the continued 'on-the-cusp' feel of the DAM industry, it has yet to explode. And, frankly, we question if it ever will. DAM's growth has been more like that of a trusty, stable bond investment than a late-'90s software stock. All the better, perhaps, if DAM grows slowly but surely, even if it's a bit in the shadows."

The Chief Marketing Officer (CMO) role is evolving in most companies with the growth of analytics, CMS, mobile and today’s hottest topic -- the online experience.

Google's head of mobile advertising has put together a little show-and-tell project, The Busy Executive's Guide to Winning With Mobile, which looks at strategies for success in the mobile space. The thing is, if you don't already know what the content is, you really shouldn't be running a company. Or have access to firearms. Or heavy machinery. Or livestock.

Digital Asset Management (DAM) platforms are playing a critical role in marketing departments. Since more companies have turned to the Web as the primary marketing channel to accelerate revenue and build brands, managing a growing mountain of digital assets has become a challenge.

Using content rich partnerships as the draw, content marketing platform maker Scribit is looking to change the search, web site hop, skip and jump game from one site to another by creating a content repository right on their branded sites, including those in key digital landing locales like Facebook, LinkedIn and Twitter.

QR (quick response) codes are a major marketing trend. You may have noticed the ubiquitous contrasting-color squares on items as diverse as ketchup bottles, movie posters and business cards. The codes can be scanned with a smartphone to direct users to online content.