Content Management Matters ™

The key to successful conversion rates is getting information to the right people at the right time.

Internet technology provides businesses the ability to pin-point markets at precise moments. However, if you’re not delivering the right information, the entire effort, investment and process is severely flawed.

Oh social marketing. The golden child whose power cannot be harnessed nor can its effect be substantially understood. Or so says a report issued by the Society for New Communications Research.

The good news is that social media tools are popular, with blogs and online video being the most with 78 percent and 63 percent of marketers having used them, respectively. Close behind are social networks (56 percent) and podcasts (49 percent).

The above claim is gleaned from Wave II of the IT Social Media Index put together by, go figure, ITtoolbox (an IT-oriented social networking site) and PJA Advertising + Marketing.

Read a quick synopsis of what they've got to say before calling BS.

Not many are aware of the immense value of marketing in education -- that is, opening up the world of the classroom to the eyes of the public. Yet it's often difficult to let visitors and prospective students catch a glimpse of what life is like in the labs or in seminars without causing major disruption or offsetting the curriculum.

Enter iTunes.

A former exec at Apple has just released a very short, very free ebook on marketing like Apple. It's called Marketing Apple.

Why is this relevant to you? Glad you asked.

On Wednesday morning at ad:tech in Chicago, I hit Managing the Search Beast, the first of the several SEO/SEM seminars I masochistically slated myself to take.

Tuesday morning at ad:tech Chicago, big brands like YouTube and Yahoo debated the likelihood that the Holy Grail, sought after by everyone from Indiana Jones to Tom Hanks, is (and perhaps always has been) in the unlikely hands of advertisers.

With every new medium comes a wave of schizophrenic behavior in which old media titans express fear, reproach and occasional audacity at a "threat" that has seen no equal in history.

The Washington Post (via Reuters) reported that old school advertising executives are frustrated with the digital media "revolution" that has descended upon the world.

Have ad executives just now figured out that Web 2.0 is here to stay? It seems they are so bewildered that they're letting the youth of the world show them how it's done. By hiring 13 year old bloggers, programmers and developers and other "young, talented people," it seems they're determined to crack the new marketing code.

Hey, champ. Ever wonder how your intranet stands up against another company's? It's probably tough to gauge, considering asking about another enterprise's back-end is a little awkward.

With that devastating curiosity in mind, Intranet Dashboard just compiled a survey on global intranet use and trends that aims to answer all your burning questions.