Marketing News & Articles

It’s the morning after. Regardless of who you were cheering for in last night’s Super Bowl or what you think about the commercials shown during the game, it’s clear that media is changing how advertisers are marketing and to whom they market. 

Careful when hitting Ctrl-C or Cmd-C. You might just be sending identifiable user data to a server somewhere. Such technologies have their uses in brand marketing, after all, considering the amount of content that users read every day. Social ad targeting company 33Across is now looking to apply the same technology to the publishing world with its acquisition of Tynt.

Multichannel marketing in practice is hard and will become even more challenging to create delightful customer experiences across channels with a single brand identity without the right strategy and tools. While customers usually accept different levels of interaction across a growing number of channels and devices, they expect the overall experience to be one and the same. In a recent article, Deloitte pointed out that “Multi-channel customers are increasingly the most sophisticated, demanding and time-starved customers; they’re also among the most valuable… who often spend three-to-four times more on retail purchases than their single-channel counterparts.” So it is clear the hard work to attract and engage multichannel customers is well worth it, when done right.

In 2007, David Meerman Scott suggested an unconventional angle to online marketers: Hire a journalist. It took about five years, but that shift is finally happening, and in some of the biggest organizations around the world. If you think your marketing strategy might need a good shakeup, read on. 

Private investors have fueled Tealium's enterprise tag management product innovation with US$ 1.1 million in Series A Financing.

Eat your heart out, Twitter and Facebook. It seems that brands engaging their audience online might achieve better conversion rates through internet marketing and word-of-mouth efforts than social networks.

In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.  

It's a significant advancement that now allows e-marketers to simultaneously view and measure their organic and paid search campaigns, side-by-side. 

Use of mobile devices to consume information (news, books and other media) is rapidly leaving the printed word for dead. Yet, old habits die hard among advertisers who stick limpet-like to print advertising. This is something that is probably annoying mobile ad agencies, as a report by a mobile marketing (ahem) firm points out.

Facebook is offering website owners and authors more ways to help their readers discover, curate and share content. With Facebook's latest Subscribe button for websites, users can subscribe to their favorite authors straight from within their respective websites.

Anyone who has ever tried to implement a new software application knows that unless you can get past the IT department, chances of a successful deployment are slim. It isn’t that IT is a bully or that marketers are naïve, it’s more likely that these departments aren’t properly aligned. As we start Day Two of Gilbane Boston, we are attending an intervention of sorts. The session, Marketing & IT -- How to Work Together, is aimed to bring the two groups together. 

What is the future of marketing mix modeling? Forrester’s 49-criteria evaluation of marketing mix modeling vendors, The Forrester Wave Marketing Mix Modeling, Q3 2011, outlines what’s in store for the marketing mix modeling market.

How do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care?

Say what you will about the personalized experience, according to Aprimo, but by 2013, more than half of Fortune 500 companies will have context-aware computing initiatives, making it possible to anticipate users’ needs so that they are shown appropriate and customized content. If you’d rather not risk being unprepared, than you might want to learn more about Real-Time Interaction Manager, Aprimo’s new Integrated Marketing Management (IMM) solution.

The DAM Lowdown returns with the latest in the world of digital asset management: Cloud Brokerage is Coming Soon, A Focus on Marketing Asset Management, DAM Events, DAM Stew and the Twitter Shout-out of the Week.

Recently we talked about Nielsen’s new Online Campaign Ratings, slated to launch next week. Having secured exclusive access to Facebook’s user data, Nielsen’s news was bound to fire up the competition. As if on cue, Bizo and comScore have teamed to launch an index that aims to provide “unprecedented insight” into business audiences.