Marketing Automation News & Articles

Marketing automation vendor Silverpop has announced a real time campaign buider called Universal Behaviors at the Amplify 2013 conference this week.

Digital marketing service provider Silverpop, which boasts a complete marketing platform with email, social, mobile and marketing automation tools has announced a new app for its collection: Email Insights. This app is designed to help marketers create better emails and email campaigns with a previewing feature that shows how the message will look on different devices and email channels.

To see CRM as a market made up of one single type of technology would be a mistake. There are many different technologies in the CRM mix and the technology that is really driving growth, according to Gartner, is lead management.

Email marketing and marketing automation vendor Silverpop has received US $25 million in new funding, and the company has said it plans to use the cash to continue building out its sales and marketing teams.

Aaron Dun feels marketer's pain. In his role as Vice President of Marketing and Strategy at Web CMS provider Percussion Software, Dun sees a lot of people “who are stuck.”  

Yesterday, Katie Ingram wrote that by utilizing both marketing automation and digital marketing, companies can begin to grow alongside the consumer so that they can go where the customer goes. Today, Bizo introduces a new Data Solutions platform designed to let B2B companies better understand and engage with target audiences across their entire marketing funnel. We love it when the fates align.

Cloud computing stalwart Salesforce has unveiled Social.com, the company's home for social ad selling with the added benefit of integrated customer data.

Digital marketing is a complex machine. There are a variety of tools from engagement platforms to analytics that are designed to improve the customer experience and better a company’s revenue results. But how these tools are used can vary. One of the most significant processes (and tools) within digital marketing is marketing automation.

We've been hearing a lot lately about Marketing Automation and how businesses can provide better web experiences to their customers through its use. But what is Marketing Automation? A feature? A platform? We asked our panel this very question and received some very interesting responses.

Within a crowded marketplace, organizations are turning their sights to drive sales and brand recognition through one key relationship -- the customer. Under the umbrella of customer experience there is a growing fever and host of initiatives, theories and ideas of how to improve it across channels -- but at the root of it all, there is one place where customer experience must reign supreme. 

Video on the Web has become a key part of many companies’ marketing toolkits. To offer that capability, Web content and customer experience provider Kentico Software is adding to its Enterprise Marketing Solution video integration and hosting from Questionmine. 

Been hearing a bit about social media these days, eh? There's a reason it has been giving companies large and small such fits over the last four or so years, but it's still early days for social business. It's real power hasn't been unleashed just yet.

Marketing automation vendor Marketo previewed an upcoming Hootsuite integration and its Marketing Financial Management suite at its annual summit this week.

Marketing automation software vendor Marketo has filed with the Securities and Exchange Commission (SEC) for a US$ 75 million IPO. If approved, Marketo plans to trade on the NASDAQ exchange under the symbol “MKTO.”

Marketing software company HubSpot has announced that it has acquired web notification add-on Chime and briefing tool PrepWork.