Salesforce officials are confident about their marketing technology.
"The thing that distinguishes us most is that we're Salesforce," said Adam Blitzer, senior vice president and general manager for Salesforce Pardot.
When you work on the massive CRM platform that is Salesforce, it's OK to be a little confident.
Salesforce integrates its CRM technology with its Pardot marketing automation. It acquired that technology with its $2.5 billion ExactTarget package.
The San Francisco-based provider today released what it calls "the next generation of Sales Cloud B2B marketing automation."
The Intelligent Engagement Studio and Sales Cloud Engage will deliver adaptive lead nurturing, visualized campaign testing and mobile marketing tools, the company boasted.