Marketing Automation News & Articles

A social media marketing campaign is like other marketing campaigns, except for one factor: it's iterative, and may change and adapt more quickly. To help companies determine the tools they should use to obtain such agility, marketing researcher Enterprise Strategy Group (ESG) has released a new report that surveys the landscape. 

Despite new digital media technologies, many advertisers still manage digital marketing efforts through various channel specific systems, rather than looking at it all from a single interface. This can make it challenging to understand what’s working and what isn’t across channels and audiences. Meet Integrate AdHQ.

Marketers often strive to build a simple message that appears consistent wherever potential customers may find it. This quest is likely what Marketo has in mind for its Social Marketing tool that's meant to integrate messaging across multiple channels.

Microsoft’s Convergence conference got into full swing today in New Orleans, and with it came news of a number of releases and upgrades that are on their way for the coming year. But before the releases, the first key note speech from Business Solutions President Kirill Tatarinov, who outlined where Microsoft sees the Dynamics product going.

SalesFUSION, a provider of marketing automation technology, has raised US$ 1 million in Series A-1 venture capital from high-tech investment firm Hallett Capital. SalesFUSION appears to be distinguishing itself in the increasingly crowded marketing automation space by offering unusually tight integration with CRM.

In February, we discussed the ins and outs of marketing automation. Among the variety of topics, we discussed the importance creating a workflow that allowed the appropriate department to follow up with the appropriate inquiry to ensure that all leads were nurtured accordingly. However, when it comes to the automation workflow, many of these follow ups are automated, at first. Whether the user is redirected to a Thank You page after completing a form, or they receive an email, it’s hard to know if the effectiveness of these autoresponders in cultivating leads. Optify can help here.

Digital marketing company, Volacci has released Automatr, a marketing automation solution designed for WordPress and Drupal.

Marketing automation vendor Silverpop has added more SMS based data collection to its offerings, a move designed to help target Web, email social and mobile channels with highly personalized content.

Marketing automation workflow, the visual interface that enables design and execution of functions such as marketing campaigns and messages as well as internal processes, can play a crucial role in acquiring and retaining customers. In a recent infographic, marketing automation technology vendor Neolane illustrated some of the different possibilities offered by marketing automation workflow.

Customers are searching for ways to solve their problems and help their own customers in new ways in the digital age. Companies that focus on those customers will be able to create the best Web experiences for them, and marketing automation is a key tool to accomplish this.

Long gone are the days when marketing operated in a silo from the rest of the business. As the enterprise has moved online with customers, companies need to ensure their marketing automation platform (MAP) is fully integrated with their web content management (WCM) system so that consumers can have immediate access to the marketing content and information they need to inform their purchases.

The Chief Marketing Officer Myth
Despite what many say, the CMO is not becoming the dominant enterprise software buyer -- the CIO will keep this crown.

Marketing automation platforms help marketers develop 1:1 relationships at broadcast scale. Here's a look at how 5 successful marketing automation strategies.

Intranet Governance is Key
As Intranets grow in complexity, the importance of Intranet governance is gaining popularity.

Big Data for Everyone
It's been quite a week for big data with Hadoop headlines galore. Check out news from Intel, EMC and Cloudera. These are groundbreaking approaches to once mind-numbing tasks.

Most Popular

• Oracle Acquired Eloqua: So Now What?
• SAP Announces Mobile Document Management at Mobile World Congress
• Dispelling the Chief Marketing Officer Myth
• Forrester: Business Isn't Happy with SharePoint, But IT Seems To Be
• How the Cloud is Impacting SharePoint 2013

Editor's Picks

• EMC Introduces Pivotal HD - May Be the Most Powerful, Friendly Hadoop Distribution Yet
• Customer Focused Marketing Automation: 'Automation' is the Easy Part
• Top 40 Most Influential CEOs on Social Media [Infographic]
• Discussion Point: Marketing Automation - Consistency vs. Best of Breed
• Simplifying And Improving Your Customer's Web Experience

Around the Web

• Re-Engaging Differently
• Marissa Mayer's Yahoo! Mistake (It's Not What You Think)
• Disruption guru Clay Christensen says incumbent media players are making a classic mistake
• Productivity
• Beth Comstock on when to slow down

Featured Events (all events | post your event

• Mar 08 -- SXSW Interactive Austin 2013
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Director of Cultural Capital in California at Mozilla
• Content & Community Program Manager in San Francisco at Twitter
• Data Scientist in San Francisco at Stripe
• Technology Project Manager in Las Vegas at Zappos
• Senior Director of Sales Operations in San Francisco at Mashery

If you're a marketer looking for some fresh perspectives on your field, be it in marketing automation or content marketing, you are in luck this week. Our contributors flooded us with a wealth of material for you to peruse.  

Cloud-based marketing automation software provider Marketo is attempting to reveal the “magic behind the curtain” of marketing automation in a new infographic that serves as a tutorial on the purpose, capabilities and strategic implications of marketing automation technology.

Campaigner, a sales and marketing subsidiary brand of j2 Global Inc, has announced Campaigner Elements, an API tool for email marketing that gives marketers the ability to see data trends and manage contacts and campaigns.