Marketing Automation News & Articles

There's an overwhelming amount of data out there. To remain agile in an increasingly complex market, businesses need to somehow harness the power of this data, get a complete picture of their customers, and react in real time across all parts of the customer journey. Sound like a challenge?

Wednesday's Tweet Jam featured a who's who of product marketing directors, analysts and digital marketers who came together to discuss the merits, challenges and opportunities of marketing automation platforms and the ways they can impact and influence web experiences. With 123 participants Tweeting over 783 Tweets, this may have been one of our most popular #CXMChats to date. Let's a take a look at what went down. 

As more and more companies use websites as the key driver for business, marketers are challenged with aligning a system of tools to deliver. Let's take a look at how Best-in-Class companies are doing this.

Wednesday, EPiServer releases a new connector that allows organizations to collaborate on website content within SharePoint.

We've spent a lot of time in February talking about how we can build better web experiences with the help of marketing automation. While the technology is all there, how it works together is often questionable, especially when we look at the difference between integrating best of breed technology and investing in a platform that does it all (a suite we use to call it). The big question we put out to our panel, is what is the best technology approach when working with WEM and MA?

In an increasingly omni-channel world, email remains a key method of communication. Yet, while over half of all welcome emails get opened, after merely a few of months, the open rate tends to decline to around 20 percent. 

Tweet Jam is almost here! We're a little over an hour away from our building better web experiences with marketing automation Tweet Jam. Join us as we discuss the opportunities and challenges behind integrating the two platforms. We have a great group of panelists that are sure to keep the conversation going.

This week for our Facebook app of week, we take a look at TidalWave, an app design tool.

Marketing automation has become an increasingly popular product category in recent years. Marketing is often difficult to quantify, and effective management of key marketing tasks can reduce sales cycles, lower customer acquisition costs, increase efficiency and -- ultimately -- increase revenue. It’s no wonder that so many marketers have embraced marketing automation as the answer to their most vexing challenges.

Thom Robbins, Chief Evangelist for Kentico, a mid market customer experience management provider, dishes on marketing automation and the struggle for customer experience management.

The goal of marketing automation was originally to help eradicate repeatable tasks. The idea being that if marketers could spend more time on other tasks, like planning and strategy, creative idea generation, product development and analytics, then there would be a better return on the marketing investment.

Marketing automation (MA) is a hot topic right now -- it’s also in the early stages of potentially becoming an integral component of engendering positive customer interactions. 

Integrating WEM and Marketing Automation
Check out 5 reasons to close the gap between marketing automation and web experience management. Then watch the recording of our Google Hangout where we discussed how WEM and MA can be integrated to support omnichannel experiences. 

Digital Marketing Innovations
To improve lead generation, there is an option that falls between simple landing pages and your website. This new multi-page 'post-click' experience is more creative and possibly, more effective.

Better Mobile Web Experiences
Have a look at these 5 usability tips for your mobile website and check out Forrester's picks for online testing tools to help you build great experiences.

Does SharePoint Suck?
Forrester recently surveyed SharePoint users and found SharePoint lacking in key scenarios.

CXMChat Tweet Jam
Make sure to join us on February 27th at 10am PST, 1pm EST, 1800 GMT for our CXMChat TweetJam, "Building Better Web Experiences with Marketing Automation." We have an expert panel ready to discuss how MAP and WEM can integrate to drive great customer experiences.

Most Popular

• Forrester: Business Isn't Happy with SharePoint, But IT Seems To Be
• Collaboration Isn't Working: What We Have Here is a Chasm
• Report: User Demographics for Popular Social Media Sites Facebook, Twitter, Pinterest
• Social Business Challenges Transforming Companies....Slowly
• Want Social Media to Work for Your Company? Turn Your Employees into Advocates

Editor's Picks

• Forrester Wave for Online Testing: Maxymiser, Adobe, Autonomy Among Leaders
• In Between Websites and Landing Pages, A Better Post-Click Experience Awaits
• Gartner: Business Intelligence Market Grows, Data as a Service Upcoming Trend
• IBM MobileFirst: A Comprehensive Portfolio for the Mobile Enterprise
• Miles Ahead in the Roadmap of an Electronic Records Management Implementation

Around the Web

• Getting Started With Social Support
• Quest for the Digital Fountain of Youth Awakens “After Life Technology”
• Where the Founders of Young Startups Find Inspiration
• Is Your Business Ready for 'Net Natives'? Amazon Is
• Turn Failures Into Stepping Stones: 5 Ways

Featured Events (all events | post your event

• Mar 04 -- Adobe Digital Marketing Summit in Salt Lake
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Senior Business Analyst in New Jersey at CoreMatrix
• Community Manager in California at Logitech
• Content Producer in Santa Monica at Yahoo
• User Interface Designer in Canada at Radian6
• Programme Manager in Cardiff at Box UK

While reminiscing about a recent trip to London, England I was reminded of my travels on the Underground. With every step onto or off the commuter train I was instructed by the overhead loud speaker to pay close attention to the small opening in front of me. Any misstep could have caused harm or hindered my journey onward.  

The time is upon us for CMSWire's second ever Google Hangout. We've assembled a great panel to discuss the potential and the challenges of integrating Web Experience Management with Marketing Automation.