Marketing Automation News & Articles

It’s a dilemma that many demand generation marketers face.

It’s almost the end of February and our marketing automation editorial focus is soon coming to end. Therefore, one of our last Facebook Apps of the Week for this month is Qwaya, an advertising tool.

Digital asset management vendor WebDAM Solutions is going “radical.” That’s the company’s descriptor for its New WebDAM Experience, released this week, which updates collaboration, search and discovery functionality and the overall user experience.

The Problem with Digital Marketing
The problem with digital marketing today is that marketers focus too much on channels when they should be thinking customer, customer customer.

When used right, marketing automation can serve the sales team and improve customer experiences. Unfortunately, Marketing Automation is on a collison course with privacy -- does this spell disaster?

The Problem with Collaboration
The world is suffering from a collaboration gap. Collaboration isn't working -- but we can get there, with the right mindset. We need to focus on the employees and not the technology if we want to transform into truly social businesses.

Google Hangouts & Tweet Jams
CMSWire events are kicking into high gear. Check out the details for  Feb 20th our Google Hangout at 9am PST, 12pm EST. And then join us on February 27th at 10am PST, 1pm EST for our Tweet Jam -- get the #CXMChat details here.

Both events will explore the intersection of Marketing Automation and Web Experience Management.

Most Popular

• Prediction: SharePoint Will Disappear Very Soon
• Collaboration Isn't Working: What We Have Here is a Chasm
• How to Get the Best of Both Worlds: Web CMS and Marketing Automation
• Don't Be a Social Business Statistic
• Jive Takes Off the Gloves and Takes on the Competition

Editor's Picks

• Why All Enterprise Search Projects Fail
• Marketing Automation vs. You
• Think Customers, not Channels
• Gartner: 3 Actionable Analytics Trends Driven by Big Data, Mobile, Social
• How to Drive Sustainable SharePoint Adoption in Your Organization

Around the Web

• Confusing loyalty with silence
• Fewer Customers Will Help You Grow Faster
• Clay Christensen: First the media gets disrupted, then comes the education industry
• Big brother’s watching: Half of users don’t like brands listening in on social media
• Your Innovation Problem Is Really a Leadership Problem

Featured Events (all events | post your event

• Mar 04 -- Adobe Digital Marketing Summit in Salt Lake
• Mar 20 -- Content Strategies Summit
• Mar 20 -- SharePoint Conference for Business Users
• Apr 18 -- Forrester's Forum for Marketing Leadership Professionals Los Angeles
• Apr 29 -- Gartner Portals, Content & Collaboration Summit San Diego

Featured Jobs (all jobs | post your job)

• Technical Program Manager in Mountain View at Google
• Java Software Engineer in Atlanta at Hannon Hill
• Social Media Manager in Seattle at Projectline
• Marketing Coordinator in Boston at SiteSpect
• Communications Senior Copywriter in San Francisco at Zynga

Commercial holidays like Valentine’s Day can bring out the best and worst in people. Add social media to the mix, and you’ll know who wants to be left alone and who can’t get enough. For brands, it’s important to know which customers to target and which to avoid, as they seek to celebrate or avoid the day. Thanks to social intelligence platforms, identifying curmudgeons, love birds and everyone in between has become easier.

In keeping with the February theme of marketing automation, our mobile app of the week is Panvista, a platform that helps businesses create mobile apps.

Curious if you could get more bang for your buck if you integrated your Marketing Automation Platform (MAP) with your Web Experience Management (WEM)? Wondering if it's a possibility or it it's more trouble than it's worth? Join us on February 20th as we host a Google Hangout to discuss the opportunities and challenges of integrating your MAP and WEM.

What's a powerful Web CMS vendor to do without a built in, advanced email and social marketing tool? Build their own? Nonsense, EPiServer says.

Marketing is broken.

Marketing automation is a hot buzzphrase right now, but what exactly does it mean and why should marketing professionals care? Cloud-based marketing automation software provider Marketo attempts to provide answers to these and other questions in its latest guide.

If customer experience management exists as a framework for how an organization brings together its resources to optimize its digital presence for its customers, marketing automation seems like a perfect fit. 

You might not know it, but you’re killing one of the best things to ever happen to you as a consumer. And you’re doing it for all the right reasons.

Who doesn’t love a coupon? Why, there are even shows about people who love coupons so much they buy things they don’t even need, just for the thrill of the discount. However, for the rest of us who enjoy receiving coupons from the retailers and brands we follow, there’s a problem: coupons have gone mobile. And while they are often easy to access, they’re not always easy to redeem.

Open source Web CMS/Customer experience technology provider eZ Systems is partnering with marketing automation solutions vendor Net-Results to release eZ Marketing Automation. The new solution integrates the Net-Results marketing automation suite with the eZ Publish 5 digital content management platform.

Digital experiences, customer experiences, web experiences -- whatever you call it, it is important to understand what kinds of technologies go into play in order to orchestrate your CXM strategy properly.