HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Marketing Automation News & Analysis

Oracle Gets Cloudy Again with Compendium Purchase

Oracle is making another cloudy bet with its announcement this morning that it has acquired cloud-based marketing content vendor Compendium. Terms of the deal were not made public.

Email Marketing Meets Automation in Marketo Solution

Email marketing is getting more and more personal -- or at least that’s what vendors are aiming for in this space lately. Marketo is the latest provider to announce a solution aimed at providing email marketers with an automated campaign targeted for better, longer-lasting connections with customers..

9 Key Metrics to Evaluate Your Lead Nurturing

lead nurturing done by marketing automation.pngWhether setting up goals for lead nurturing prior to its implementation or evaluating your already-existing strategy, there are certain key metrics that can not only prove the effectiveness of your lead nurturing program but also help you to iteratively improve it.

What is a Lead? Social Media as a Business Strategy #leadgen2013

What is a Lead? Social Media as a Business Strategy #leadgen2013Empowered customers often use social media as a way to research products and services, and companies like SAP are now hard at work figuring out those customers' digital signals, and attempting to track down possible leads in strategic ways.

Lead Qualification the Adobe Way #leadgen2013

Lead Qualification the Adobe Way #leadgen2013Adobe has transformed the way it sells software, not only in moving popular tools like Photoshop to the cloud, but also the way it approaches its sales teams and how it picks the best leads to follow up with.

Marketo, Leadspace Team in Latest Marketing Automation Partnership

Social lead management meets marketing automation today in a partnership between Leadspace and Marketo -- and based on market trends here, we're not surprised with the partnership.

Sitefinity 6.2 Offers Connectors to Marketo, Salesforce

Telerik continues its focus on the business user with new digital marketing integrations in Sitefinity 6.2. 

OpenText, ExactTarget Combine Digital Marketing, Digital Asset Management Solution

With marketing automation vendors, today’s competition is driven by, well, competitors combining.

We’ve seen a flurry of product integration and merger activity as of late, and this week sees another partnership that intends to boost each company’s digital marketing story.

Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products

With the dust settled from’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products. 

IBM Launches Digital Marketing Network with More Than 100 Vendor Partners

It’s getting harder and harder to remember what marketing was like before it became part of the cloud. IBM, which has been offering a variety of cloud-based marketing, analytics and sales services, announced this week a potentially unifying Digital Marketing Network that integrates the services of more than 100 vendor partners. 

Neolane Officially Becomes Adobe Campaign

Neolane Officially Becomes Adobe CampaignAdobe has officially added Neolane to its marketing toolkit, and Campaign now becomes the sixth segment of its Marketing Cloud for managing Web, social, email, and in app digital campaigns.

YesZone Gives the Customer Journey New Perspective

Customer Experience, YesZone Gives the Customer Journey New Perspective

To effectively map the customer journey, marketers must be able to connect all the pieces of customer data created. From comments on social media to calls to customer service, making sure you have all the information you need to create relevant customer messaging can be difficult.

Thanks to a new marketing solution from Yesmail, bringing together first and third-party customer data just got a little easier.

Google AdWords and Marketo: Online Conversion Data Meets Offline Experience

For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature. 

For B2B marketers, this means offline data will now be joined with online data, and you can now view hard results on what customer clicks mean before they make an offline purchase.

Marketo Teams With Demandbase For Better Targeting, Personalization

demandbase, marketo, marketing automation It’s been a busy spring and summer for Marketo, the San Mateo, CA., cloud-based marketing software platform provider and marketing automation specialist. It’s been a busy time for the fast-moving marketing automation industry. Period.

Bislr Debuts Autopilot Drag + Drop Marketing Automation

Bislr Debuts Autopilot for Drag + Drop Marketing AutomationDigital marketing vendor Bislr has debuted a visual, drag and drop based marketing automation system that looks like it could be the next big innovation in this ultra fast moving space.

Displaying 61-75 of 261 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Next >