Marketing Automation News & Articles

This month at CMSWire our focus is on improving web experiences with the help of marketing automation, so we thought we'd take a look at one marketing automation platform with a mobile app. This is our first Mobile App of the Week for February -- Pardot for the iPhone.

The Tweet Jam is fast approaching! On Wednesday, February 27th, CMSWire will be holding its second Tweet Jam of 2013. We'll be discussing how companies are building better Web Experiences with the help of Marketing Automation and we have lined up a great group of panelists to share their insights.

Last month we talked about the ways that companies can engage customers after a purchase, and while optimized customer service can help keep customers satisfied should they have questions or need assistance, many companies are also experimenting with rewards programs in an attempt to win customer loyalty.

Marketing executives will find targeting and personalization as major catalysts for their professional activities in 2013, according to a new Analyst Insight from consulting firm Aberdeen Group – “Targeting and Personalization Drives the Marketing Executive’s Agenda for 2013.”

Marketing Automation and Web Experience Management go together like peanut butter and jelly -- or do they? As organizations look every day for better ways to reach customers, some are turning to Marketing Automation to change the face of their brand on all channels. But a gap in the market remains. Join us as we discuss how web experiences can be improved with the help of marketing automation.

When it comes to improving web experiences with the help of marketing automation -- our editorial theme for February -- are you really getting the most out of your tools/processes? Does your company have a well-thought out plan for how you target your audience, how you will create and evolve the messages they see and understand how it all impacts their engagement online? Or does your organization collect leads but is ineffective at tracking them?

Startups and SMBs who need a free email marketing bundle might be interested in a European firm called Mailigen that is offering its Epic Free Email Marketing Account for up to 5,000 subscribers.

During the month of February at CMSWire our theme is "Better Web Experiences with Marketing Automation" and with that in mind our Facebook App of the Week is Constant Contact, a marketing automation tool.

To paraphrase the three rules of real estate, the key to effective email campaigns is test, test, test. This week, Yesmail Interactive announced a new test optimization solution to help email marketers find the winning combination. 

Cross-channel marketing automation provider, ExactTarget has announced a new mobile marketing tool, MobilePush. With this addition, the company adds a power push notification feature to its mobile marketing platform.

Small business all-in-one sales and marketing provider Infusionsoft has announced they’ve bought GroSocial, a social media marketing software company. With this acquisition, Infusionsoft aims to create a one stop marketing tool for small businesses.

Marketers, and particularly those in the CMO positions will be forced to deal with the changing nature of the field in 2013. In addition, many marketing departments in all industries will need to become much more technically sound.

As I predicted at the beginning of last year, Big Data emerged as one of the headline grabbing topics of the year. It’s a buzzword for sure, but it is also one of the most powerful secret weapons that companies can use to drive the customer experience.

Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.

One of the biggest names in IT, Oracle, has announced it plans to purchase Eloqua, a cloud based Marketing Automation provider that had been positioning itself as a revenue performance management company.