HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Marketing Automation News & Analysis

Cirrus Insight Brings Pardot, Hubspot Marketing Automation to Gmail

Cirrus Insight claimed it broke the mold in 2011 when it integrated Salesforce with Gmail.

Last fall, Cirrus, which had been working on a mobile app to bring Salesforce features to the smartphones and tablets of Gmail users, announced integration with Conga, a popular Salesforce document builder.

Today, Cirrus is claiming another pioneer effort -- integration of Pardot and Hubspot marketing automation with Gmail.

9 Marketing Automation Providers Who Know Their Stuff

customer experience, Nine Marketing Automation Providers Who Know Their Stuff

Forrester Research named the nine most significant lead-to-revenue management (L2RM) marketing automation platform vendors. So what makes a good one?

They go beyond revenue performance management and transform marketing across the customer life cycle. They have deep features and functions. They make smart acquisitions

"Change in the B2B marketing automation market is likely to accelerate in 2014," Forrester's Lori Wizdo predicted in her new report. "New buyers from B2C and B2B2C marketers will redefine the functional table stakes. Acquisitions will continue as the mega enterprise software vendors plump up their marketing clouds. And the pace of innovation, driven by new tech startups, will remain high."

How to Use Sophisticated Dashboards for Sophisticated Marketing

Car dashboard.jpg

Customers are arriving at your business or e-commerce site through increasingly sophisticated methods — and that makes it more complicated to determine whether your mobile site or offline advertising lead to your conversion goals. 

To keep in step and better organize information, businesses are turning to advanced spreadsheet automation or dashboard reporting.

Salesfusion Buy Sets Race for Midmarket Marketing Automation

customer experience, Salesfusion's Acquisition Sets Race for Midmarket Marketing Automation

Salesfusion's purchase of LoopFuse today sets up a battle for digital marketers' attention in the midmarket marketing automation space.

The big gain for the now 75-employee Atlanta-based Salesfusion? Better social listening tools, top-notch IT and software-engineering talent and a continued lower-priced marketing automation alternative to the big boys like Marketo (500 employees) and Eloqua (scooped up by Oracle), according to Salesfusion CEO Christian Nahas.

"This was about two things — No. 1, talent," Nahas told CMSWire. "LoopFuse has really talented engineers on its team, and its CEO and I share a vision around the ease of use and smart marketing. And No. 2, this is about predictive analytics, social nurturing, social publishing and social listening tools. This tool will not just tell you that 500 people are talking about you — but the 50 most relevant people, their tone and buying signals."

Competitor: Oracle's Latest Acquisition Fills 'Major Gap'

Oracle's $1.5 billion acquisition of Responsys last month is the company's attempt to fill its “major gap” in the marketing technology space, an Oracle competitor told CMSWire.

“This announcement continues to provide validation and further attention to the importance of the marketing technology space,” Suresh Vittal, vice president of strategy at Adobe Campaign, told CMSWire. “However at its core, Oracle is a CRM company and doesn’t understand marketers’ daily issues. It realized it was missing market share. Through another acquisition, it is trying to fill a major gap as the stakes are continuing to increase.”

What the Responsys Acquisition Means for Oracle, Digital Marketing

acquisition.jpg

What company is next after Oracle’s $1.5 billion purchase of marketing cloud vendor Responsys? Some company for sure. And the next buy will come sooner rather than later, analysts told CMSWire.

The Redwood City, Calif.-based software giant's latest acquisition comes during a time of industry transformation.

“Marketing will be an extremely rich area of merger and acquisition activity for the foreseeable future,” said Robert Brosnan, principal analyst at Forrester.

CMSWire's Top 10 Hits of 2013: Digital Marketing

Thumbnail image for Thumbnail image for Thumbnail image for Top 10 green

What was hot in digital marketing this past year? You tell us. In fact, you've told us. We've collected the top most popular stories with our audience for digital marketing. So, without further ado...

CMSWire's Top Contributors 2013 - Martin White

Martin White

You should not underestimate the power of search. And by search, we really mean find. 

Without providing ready access to information, businesses are basically making their employees work with one arm tied behind their back, with blindfolds on. Martin White has been championing search as a business critical application on our site for a few years now, but in practice since his schooldays.

Oracle Buys Responsys for $1.5 Billion, Merges with Eloqua

image-oracleresponsysbuy-2013.jpgExactly a year to the day after Oracle announced its $871 million buy of marketing automation company Eloqua, Larry Ellison and company announced plans to acquire marketing cloud player Responsys for $1.5 billion.

 

Forrester: 5 Things About Marketo's Insightera Acquisition

Marketo's acquisition of Insightera has created a bit of buzz in the past week. CMSWire has already shared why Marketo leadership thinks the Insightera buy is a good deal and what industry insiders think the acquisition means for the marketToday, we talk with Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research, for her take on the implications of the buy.

B2B Marketing Insiders: Marketo-Insightera Acquisition Industry's 'Next Frontier'

Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.

“As marketers, we spend a lot of money — I’m looking at you Adwords — and time — yes, a keyword optimized blog a day takes time — driving people to our websites,” said Wirth, whose company offers real time web personalization. “We are inventing new ways to drive traffic to our sites, but our sites have stayed static.”

What the Insightera Acquisition Brings to Marketo

What the Insightera Acquisition Brings MarketoMarketo's vision has consistently been about multichannel relationship marketing. And last week’s acquisition of Insightera will advance that, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder. 

Miller talked to CMSWire this week after the $19.5 million acquisition of the Israel-based real time personalization web and mobile platform. Combining Marketo’s behavioral data, targeting and multichannel engagement engine with Insightera’s capabilities is what the "marketing platform of the future looks like,” Miller said.

 

Why Marketing Automation Acquisitions like Marketo's Will Continue

Cloud-based marketing provider Marketo scooped up a real time personalization platform for websites and mobile applications with its US$ 19.5 million acquisition today of Insightera. So what does this mean for Marketo and the marketing automation space?

ThinkVine Unveils DIY Version of 'SIMS for Marketers'

ThinkVine.png

Remember the SIMS — a strategic life simulation video game? But have you tried the SIMS for marketing. That’s the idea behind marketing mix modelers like ThinkVine, whose cloud-based platform is now out with a new release. 

The ThinkVine service sets up simulated consumers or “agents,” based on actual US census, media consumption, purchasing behavior and other data, and then provides tools so B2C marketers can test different combinations of campaign budgets, channels, coupons, targeting strategies, timing and other efforts, at product, segment or tactical levels.

In a B2B Marketing Automation World, Consumers Targeted

Marketing automation is heavily invested in B2B.

Big industry players like Oracle-Eloqua, Marketo, Adobe (Adobe Campaign via recently acquired Neolane), Silverpop, Salesforce.com (via recently acquired Pardot) and Act-On drive the majority of their revenue from companies who sell to other companies (B2B) rather than to companies who market to consumers, according to Lori Wizdo, principal analyst for Forrester Research.

“But, not all of their revenues,” Wizdo said.

Displaying 76-90 of 303 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >