Marketing Automation News & Articles

In 2012, the focus on customer experience was all about delivering a great experience across platforms, channels and touch points. Leveraging key user data is integral, but so is delivering key messages and opportunities back to the user.

Small-to-midsized businesses (SMBs) have come a long way from the neighborhood “mom and pop” outfits of the 1950s, according to a new research study from Forrester Research. 

Better marketing and sales team alignment is a core feature of a productive strategy around marketing automation.

It's the new black. No more need to string together various marketing solutions to meet your overall needs. Today's marketing vendors get the all-in-one thing, and Marketo is the latest to launch its new ecosystem.

As we head into the holiday season, etailers everywhere are looking at ways engage customers and boost sales. Personalization tactics can be an etailer’s best friend -- helping you in the primary goal of getting an initial product in the cart and purchased -- but to take it to the next level, drilling down into advanced tips for optimized personalization can make a big difference.

This morning, Eloqua announced AdFocus -- a tool that allows marketers to manage their display ad targeting within Eloqua's marketing automation system. The release of AdFocus gives marketers a way to monitor and manage their paid marketing alongside other marketing efforts such as email and affiliate marketing.

Brainshark aims to improve how Eloqua customers use videos as a marketing tool, by improving their overall consumer appeal.

Most people agree that recommendations are a great way to engage customers and to guide them through their shopping journey, but did you know that retailers experience higher average order values (AOV) by around 12 percent and conversion rate increases in the neighborhood of 17 percent when consumers use product recommendations?

All marketing is local, except when it’s global. Thanks to social media and targeted advertising, marketers can now reach a much wider audience than ever before. How can you ensure that you’re reaching the right audience with the right message?

B2B selling organizations today rely on marketers to generate the leads necessary to start their efforts, and marketing organizations rely more and more on technology to generate those leads. But it's time now to connect the dots between marketing and sales.

Marketing automation start up HubSpot won US $35 million in its latest round of funding, and the company is growing fast as it looks to build on its 8,000 customers worldwide.

Last month, Optify revealed the secrets of digital marketing performers. Today, they’re announcing a new capability that presents the entire behavioral history and detailed information about a lead in one place. Talk about a secret performer.

Aprimo, a provider of cloud-based integrated marketing management solutions, is adding new features including digital messaging and social network segmentation to the upcoming version 6.6 of its Aprimo Relationship Manager (ARM) 6.6 application.

Anybody that had doubts about Microsoft’s commitment to service got more proof this week. Only days before its second quarter earnings announcement, the company announced plans to acquire cloud storage vendor StorSimple and that it closed on a deal to buy marketing automation provider MarketingPilot. Should Salesforce be concerned?