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Marketing Automation News & Analysis

Inbound Marketer HubSpot Introduces New Content Optimization System, Signals

HubSpot - Signals, marketing automation, digital marketingFor inbound marketers, three of the most important tools are content, contacts and analytics. This week, inbound marketing provider HubSpot announced the next generation of its platform, with updates to all three.

Create Engaging Emails with Marketo's Definitive Guide

Create Engaging Emails with Marketo's Definitive GuideNeed advice on how to craft the most engaging emails? Marketo has produced 150 plus pages of tips in an attempt to define the email marketing genre.


Silverpop, Marketo Top Lead Management Evaluation List

Silverpop, Marketo Top Lead Management Evaluation List Silverpop and Marketo, along with Pardot, scored the highest in a recent vendor research study by Info-Tech Research Group on lead management, and all three were named champions in the space.

Act-On Q2 Shows Growth, Expansion for Marketing Automation Provider

Customer Experience: Marketing Automation Provider Act-On Q2Cloud-based marketing automation provider Act-On Software, released a few highlights from a successful second quarter.

SDL Weaving Social into its Customer Experience Management Suite

sdl, sm2, social media monitoring, social intelligence, customer experience

As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex. In the enterprise, this level of disruption is not to be dismissed, and SDL, maker of the leading Tridion CMS, has put itself on the path to integrate social to a degree we perhaps haven’t seen yet.

Reported: Facebook to Introduce Feedback Option for Hidden Posts

Customer Experience Facebook Hide Feedback

Facebook members will soon have the ability to provide feedback on why they choose to hide content on their newsfeeds, according to recent reports.

Adobe Confirms Neolane Buy, Moves Campaign Management to Marketing Cloud

adobe, neolane, customer experience, marketing automationLess than four weeks after it announced its intention to buy Neolane, Adobe has confirmed that it has closed the US$ 600 million deal, and that it will now pull Neolane’s campaign management tools into its Marketing Cloud.

eZ Publish Further Integrates with Adobe InDesign

eZ Publish Further Integrates with Adobe InDesign We live in a digital world, but companies often still need to publish print materials for brochures and internal reports, and that's why eZ Publish has further integrated Adobe InDesign for a less technical workflow.

How the Success of Marketing Automation Impacts Sales Enablement

Customer Experience: Marketing Automation's Impact on SalesSales is a world of measurement, efficiencies and processes. Business environments are all about innovation and improvement: doing more better, faster and smarter. We need to demystify and measure the art of closing a deal.

Cloudant Breathes Life Into CouchDB - Merges BigCouch into Apache Project

Community is at the heart of any Apache Open Source project; its members voluntarily create and collaborate on building software products for the public good. If there isn’t an active, vibrant, productive community working on a project, chances are good that there is no Open Source software available to lead a particular field. 

And that can be a big problem.

SDL Upgrades Intelligent Marketing Suite to Allow Video in Email Campaigns

Digital Marketing: SDL Upgrades Intelligent Marketing SuiteDigital marketers struggle to make campaigns stand out, especially in people's crowded email inboxes. An upgrade to SDL's Intelligent Marketing Suite looks to help, with the addition of video capabilities in email marketing campaigns.

Get Satisfaction Debuts Responsive Design, Drops Free Version

Get Satisfaction Debuts Responsive Design, Drops Free VersionSocial forum provider Get Satisfaction has debuted a responsive design layout, dropped its free version, and refocused itself around the user generated content its community spaces help foster.

Report: Privacy Should Be a Concern for IOS and Android Users

Privacy in Online Apps, mobile apps, securityPeople with smartphones balance the desire for privacy with the desire for access, often in return for giving up private data, such as location. While people often give this information freely, external sources can access this data through other means. According to a new report from Bitdefender, smartphone users should be aware of  what information can be released to third-party companies.

It's Official: Salesforce Completes ExactTarget Acquisiton

exacttarget salesforce aqusition has announced it has finally completed its acquisition of cloud marketing automation platform ExactTarget and through this partnership will improve its CRM capabilities and company revenue.

Forrester: Marketing Automation Is 'Table Stakes;' Using Customer Behavior Is the 'Winning Hand'

forrester, marketing automation, cxm, customer experience, digital marketingMost marketers may be using marketing automation to scale and standardize marketing processes, but according to Forrester, the few who use automation to focus on customer behavior are the only ones seeing the benefits.

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