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Marketing Automation News & Analysis

New Elcom Release Enhances Marketing Automation, Customer Relationship Management

Australian web content management system provider Elcom is expanding its elcomCMS integration points to some industry heavy-hitters: Marketo,, SugarCRM Box and Google Drive. A company representative told that it’s priced for the mid-market with enterprise feature and capabilities.

For Love of Email: The Strange Story of MailChimp

mailchimpcat.jpgMention MailChimp -- and you'll probably think of a global email marketing provider. But if you think of a strip club, inside jokes, coloring books, monkey hats for cats and a willingness to put the customer experience ahead of technology, well, that would be accurate, too.

Twelve-year-old MailChimp is a quirky company with a unique perspective on business, customers and creativity, according to John Foreman, chief data scientist at the Atlanta-based company.

CRM, Marketing Too Complex? Salesformics Offers Simplicity

Thumbnail image for Salesformics - - Dashboard.pngAre customer relationship management (CRM) and marketing automation systems too complex for easy use? A UK-based startup claims they are — and is releasing a public beta of a cloud-based solution this week.

Oracle, Eloqua Integrating Products and Customers Too #ee13

image-oracleeloquacustomers-2013.jpgOracle continues to integrate Eloqua's marketing automation and revenue performance management solutions — as well as the companies respective customer bases.

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long.

Oracle Eloqua Fall Update Enables Facebook Custom Audiences Targeting

Customer Experience, Oracle Eloqua Fall Update Enables Facebook Custom Audiences TargetingThe fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march towards integration.

Oracle Buys BigMachines, Increasing Cloud-Based Sales Functionality

Oracle just announced it has bought Chicago-based Configure, Price and Quote (CPQ) provider BigMachines in a move that will greatly enhance its cloud-based sales functionality. While the details of the deal were not disclosed, some sources suggest Oracle could have paid more than $400 million.

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.

Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms.

MailChimp Enters Simple Marketing Automation Market

MailChimp Enters Simple Marketing Automation Market with Latest ReleaseEmail service provider MailChimp is diving into the marketing automation world with its latest release, which triggers email based on specific website actions.

With MailChimp v8.8, a feature called Goal allows companies to connect website content like purchase confirmation pages or other popular pages to email that tracks customers visits.

Oracle Gets Cloudy Again with Compendium Purchase

Oracle is making another cloudy bet with its announcement this morning that it has acquired cloud-based marketing content vendor Compendium. Terms of the deal were not made public.

Email Marketing Meets Automation in Marketo Solution

Email marketing is getting more and more personal -- or at least that’s what vendors are aiming for in this space lately. Marketo is the latest provider to announce a solution aimed at providing email marketers with an automated campaign targeted for better, longer-lasting connections with customers..

9 Key Metrics to Evaluate Your Lead Nurturing

lead nurturing done by marketing automation.pngWhether setting up goals for lead nurturing prior to its implementation or evaluating your already-existing strategy, there are certain key metrics that can not only prove the effectiveness of your lead nurturing program but also help you to iteratively improve it.

What is a Lead? Social Media as a Business Strategy #leadgen2013

What is a Lead? Social Media as a Business Strategy #leadgen2013Empowered customers often use social media as a way to research products and services, and companies like SAP are now hard at work figuring out those customers' digital signals, and attempting to track down possible leads in strategic ways.

Lead Qualification the Adobe Way #leadgen2013

Lead Qualification the Adobe Way #leadgen2013Adobe has transformed the way it sells software, not only in moving popular tools like Photoshop to the cloud, but also the way it approaches its sales teams and how it picks the best leads to follow up with.

Marketo, Leadspace Team in Latest Marketing Automation Partnership

Social lead management meets marketing automation today in a partnership between Leadspace and Marketo -- and based on market trends here, we're not surprised with the partnership.

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