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Marketing Automation News & Analysis

ThinkVine Unveils DIY Version of 'SIMS for Marketers'


Remember the SIMS — a strategic life simulation video game? But have you tried the SIMS for marketing. That’s the idea behind marketing mix modelers like ThinkVine, whose cloud-based platform is now out with a new release. 

The ThinkVine service sets up simulated consumers or “agents,” based on actual US census, media consumption, purchasing behavior and other data, and then provides tools so B2C marketers can test different combinations of campaign budgets, channels, coupons, targeting strategies, timing and other efforts, at product, segment or tactical levels.

In a B2B Marketing Automation World, Consumers Targeted

Marketing automation is heavily invested in B2B.

Big industry players like Oracle-Eloqua, Marketo, Adobe (Adobe Campaign via recently acquired Neolane), Silverpop, (via recently acquired Pardot) and Act-On drive the majority of their revenue from companies who sell to other companies (B2B) rather than to companies who market to consumers, according to Lori Wizdo, principal analyst for Forrester Research.

“But, not all of their revenues,” Wizdo said.

Silverpop Debuts Mobile Connector for Engaging Apps #DF13

Silverpop Debuts Mobile Connector for Engaging Apps #df13Marketing automation vendor Silverpop updated its mobile strategy this week at Dreamforce 2013 in San Francisco.

So yesterday, caught up with Bryan Brown, Silverpop president of product strategy, to learn more about the Mobile Connector and its benefits.

B2B Marketers Still Tepid on Social #DF13

B2B Marketers Still Tepid on Social #df13While Salesforce and other sales and marketing oriented businesses want marketing to become more social, the demand just isn't there yet in the B2B space. In the consumer world, it's a different story.

But B2B marketing is not focused on the same things, Adam Blitzer, vice president and general manager of Pardot said in an interview at the Dreamforce 2013 conference in San Francisco.

New Vocus Marketing Suite Adds Social Customer Tracking

Software vendor Vocus is out with the next generation of its cloud-based marketing and publicity suite, Vocus Marketing. Targeted at medium-sized businesses, the update adds mobile landing pages, campaigns, social customer relationship management (CRM) and enhanced tracking. The new features enhance the ability to pitch, track, personalize and analyze customers in campaigns, across a variety of digital touch points.

New Elcom Release Enhances Marketing Automation, Customer Relationship Management

Australian web content management system provider Elcom is expanding its elcomCMS integration points to some industry heavy-hitters: Marketo,, SugarCRM Box and Google Drive. A company representative told that it’s priced for the mid-market with enterprise feature and capabilities.

For Love of Email: The Strange Story of MailChimp

mailchimpcat.jpgMention MailChimp -- and you'll probably think of a global email marketing provider. But if you think of a strip club, inside jokes, coloring books, monkey hats for cats and a willingness to put the customer experience ahead of technology, well, that would be accurate, too.

Twelve-year-old MailChimp is a quirky company with a unique perspective on business, customers and creativity, according to John Foreman, chief data scientist at the Atlanta-based company.

CRM, Marketing Too Complex? Salesformics Offers Simplicity

Thumbnail image for Salesformics - - Dashboard.pngAre customer relationship management (CRM) and marketing automation systems too complex for easy use? A UK-based startup claims they are — and is releasing a public beta of a cloud-based solution this week.

Oracle, Eloqua Integrating Products and Customers Too #ee13

image-oracleeloquacustomers-2013.jpgOracle continues to integrate Eloqua's marketing automation and revenue performance management solutions — as well as the companies respective customer bases.

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long.

Oracle Eloqua Fall Update Enables Facebook Custom Audiences Targeting

Customer Experience, Oracle Eloqua Fall Update Enables Facebook Custom Audiences TargetingThe fall update for Oracle's Eloqua marketing automation tool includes integration with Facebook Custom Audiences for improved targeting, expanded partnerships in its AppCloud and a continued march towards integration.

Oracle Buys BigMachines, Increasing Cloud-Based Sales Functionality

Oracle just announced it has bought Chicago-based Configure, Price and Quote (CPQ) provider BigMachines in a move that will greatly enhance its cloud-based sales functionality. While the details of the deal were not disclosed, some sources suggest Oracle could have paid more than $400 million.

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.

Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms.

MailChimp Enters Simple Marketing Automation Market

MailChimp Enters Simple Marketing Automation Market with Latest ReleaseEmail service provider MailChimp is diving into the marketing automation world with its latest release, which triggers email based on specific website actions.

With MailChimp v8.8, a feature called Goal allows companies to connect website content like purchase confirmation pages or other popular pages to email that tracks customers visits.

Oracle Gets Cloudy Again with Compendium Purchase

Oracle is making another cloudy bet with its announcement this morning that it has acquired cloud-based marketing content vendor Compendium. Terms of the deal were not made public.

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