Marketing Automation News & Articles

In a panel discussion at today’s Revenue-Driven Marketing Summit hosted by Aberdeen Group in Boston, MA, “Unlocking the Secrets of Marketing Automation Success,” four marketing executives with experience in successfully deploying marketing automation technology shared their experiences and offered some first-hand advice on what to do and not to do when introducing marketing automation to your organization.

Now that Eloqua has become a publicly traded company, it has taken a logical next step by offering a new automated marketing tool focused on financial investors.

Marketing automation provider Aprimo has released its Digital Messaging Center, a cloud based hub for combining marketing tools with social media, analytics and CRM systems.

The Magic of Social
An IBM CEO Study says social makes for better employees and better business processes.

Gartner also weighed in with its Magic Quadrant for Social Software -- identifying leaders and encouraging social vendors to work as an enterprise layer.

Marketing Automation Acquisitions
Breaking news: Pardot acquired by ExactTarget for US$ 95 mil -- marketing automation maturity is coming...and no doubt, further acquisitions.

Got Smart Engagement?
Our recent "Smarter Web Engagement" webinar was a great success -- you can now watch the webinar on-demand.

Social Business Tweet Jam - Oct 24th
Get ready for our #SocBizChat Tweet Jam on October 24th. You can check out the Tweet Jam questions and panelists here.

Most Popular

• Oracle Iron vs. SAP HANA: Will the Battle for Big Data & Analytics Play Out Like Reality TV? #oow
• Gartner Magic Quadrant: Acquisition Activity Booms In Social CRM Space, Jive, Lithium, Salesforce Dominate
• Privacyfix Extension for Chrome, Firefox Puts Users in Control of Their Online Privacy
• Six Core Digital Workplace Capabilities: Designing with the Workforce in Mind
• iPad Mini Images and News Leak Ahead of Official Event Invites

Editor's Picks

• Gartner's 2012 Social Software Magic Quadrant: IBM, Jive, Yammer, Salesforce and More
• Is There a Future for Enterprise Search?
• Intranets: Your Not-So-New Collaboration Frontier
• The DNA of the CIO: Less Tech Geek, More Business Leader Needed
• The New Box Experience: Building a Dream in a Box #BoxWorks

Around the Web

• Be Worthy of Your Customers' Attention
• The Rise of Visual Content: 8 Thought Leaders Weigh In
• The Paradox of Preparing for Change
• HR Doesn’t Get Enterprise 2.0 – But They Should
• Stop attacking ‘web-first’ as if the world is going to stand still

Featured Events (all events | post your event)

• Oct 21 -- IBM Information On Demand Las Vegas 2012
• Oct 24 -- CMSWire Tweet Jam: The Evolution of Enterprise Collaboration & Communication
• Oct 29 -- DOCUMENT Strategy Forum Connecticut 2012
• Nov 14 -- Forrester's Customer Experience Forum West Los Angeles
• Nov 27 -- Gilbane Conference in Boston

Featured Jobs (all jobs | post your job)

• Copywriter in San Francisco at Salesforce.com
• Content Strategist in Chicago at Manifest Digital
• Content and Communities Manager in Washington at Hibu
• Senior Technical Marketing Manager in Los Angeles at Liferay
• Regional Sales Manager in San Francisco at Elcom

Is this the beginning of the consolidation of vendors in the digital marketing arena? ExactTarget has acquired not only Pardot for the hefty sum of US$ 95.5 million, but also it also picked up iGoDigital for predictive analytics.

The rise of social media has radically altered the state of customer communications. Organizations now have unparalleled insight into customer wants, needs  and -- more importantly -- into their perspectives. But consumers have gained a tremendous amount of influence, with social networks literally giving a global voice to every customer. This means that delivering a positive customer experience -- tailored to individual expectations -- is now a critical part of marketing and customer service.

One of the most popular tweets in our CXMChat Tweet Jam yesterday went like this: "Data has no value. Action on data has value. Connecting data to action is ROI". Here's the thing. Organizations collect a lot of data. But is it the right data? And what are they doing with it that leads to greater sales and more satisfied customers? A marketer can get lost in the details.

Editor's Note: Storify went down yesterday and we seem to have lost our Storify content. We are hoping this is temporary. If not, we'll rebuild the stories and let you know when the summary is back up.

The way people buy things has changed -- and this has changed how we should market, Jon Miller, vice president, marketing content and strategy at Marketo said at Dreamforce 2012.

Salesforce’s annual Dreamforce conference is underway and spawning an almost constant stream of announcements about new products and partnerships. Today is the second day of the conference, which is occurring in San Francisco. It concludes on September 21.

Can developers better monetize their mobile apps by using analytics-driven calls-to-action? Cambridge, Massachusetts-based Localytics thinks so.

Aprimo, a provider of cloud-based automated marketing solutions, is releasing Aprimo Service to Sales, a new interactive inbound marketing application that works with Salesforce.com.

B2B marketing automation provider Pardot has upgraded its platform with features that it said makes sales initiatives easier. 

Marketing automation provider Act-On Software is launching a partner program, bringing together partners and customers.

As the role of marketing grows with importance within organizations, budgets have begun to shift as well. With marketing becoming increasingly technology based, it now stands as an indisputable driver of IT purchases. So much so that Gartner research predicts that by 2017, CMOs will have larger IT budgets than CIOs.

Social media marketing generates many possibilities, but which ones can become prospects? Today Awareness Inc. unveils a new Social Marketing Automation suite which allows marketers to identify, store and rank prospects across major social networks, based on their own scoring criteria.