Marketing Cms News & Articles

With all the talk of new solutions, new technologies and new versions of technologies, it would be hard to imagine that a considerable number of companies are still having problems with the basics of digital asset management (DAM).

That would appear to be one of the primary conclusions of a new report released by the Aberdeen Group (news, site) for Widen, a provider of web-based digital asset management applications. The report says that only half of Best-in-Class organizations (53%) indicated they currently have searchable access to content.

Prinova has launched a new Web CMS tool aimed at marketers, designed to enable better management of multi-channel marketing campaigns. messagepoint is a web-based solution which sells itself big on multi-channel management, but also aims to streamline campaign development and delivery, while hosting a range of tools specifically tailored to campaign planning, targeting, delivery, and tracking for the Marketing industry.

It’s been a big week for product updates, and we’re not done yet. Lyris, AKA the company formerly known as J.L. Halsey, has announced the release of Hot Banana 5.7, an update to the popular and critically acclaimed web content management solution; and the thing that forms the meaty core of the company’s Lyris HQ integrated marketing platform.