Marketing Strategy News & Articles

We have some good news, and some bad news. Your website is the top source of new sales leads -- second only to personal connections and referrals, and more than seven times more effective than social media. However, your website still underperforms in terms of lead generation. All of this is according to a new survey by Demandbase, which aimed to learn more about how B2B corporate websites act as lead generation tools.

Last week, we reported that interactive marketing was forecasted to grow substantially over the next five years. Almost on cue, two launches seek to capitalize on this predicted growth. Ventana, best known for its public relations, has spawned a new entity it's calling Ventana New Media. With it comes the release of the Ventana New Media Engine, designed to optimize content-driven search engine communications so organizations can build an effective brand identity, while generating leads accurately across appropriate platforms.
 

You have a lot of tools in your marketing toolbox that allow you to connect with your followers, fans and customers. Yet, when you consider the most popular communication technologies, it isn’t social media or email. It’s mobile messaging.

This week, Optify announced the results of a recent study of customer keywords’ click-through rates on search engine results pages (SERPs). The report, Changing Face of SERPs: Organic Click Through Rate, sought to create a new click-through-rate (CTR) curve so as to better understand if there is a correlation between organic click-through-rate and cost-per-click (CPC) value for the same keyword.

A new survey by SDL Tridion (news, site), which surveyed 113 marketing, communications and branding decision makers across Europe, revealed business is slow.

Seventy percent of businesses take two weeks or longer to roll out new marketing campaigns. Back in 2007, SDL Tridion conducted a similar survey of U.S. senior marketing executives with similar results.

Back then, 68% of web campaigns didn’t happen on time.

Creating relevant experiences is the goal of good web design. From landing pages to online advertising, a company's marketing strategy is just that, strategic. Or at least it aims to be. But how can you ensure that you are optimizing an exceptional online experience for customers that is also producing high return on investment? Being that the web is ever evolving to reflect users' behaviors, there isn't a magic pill.