Marketo News & Analysis
| Thursday Dec 19, 2013
Marketo's acquisition of Insightera has created a bit of buzz in the past week. CMSWire has already shared why Marketo leadership thinks the Insightera buy is a good deal and what industry insiders think the acquisition means for the market. Today, we talk with Lori Wizdo, principal analyst and marketing automation specialist for Forrester Research, for her take on the implications of the buy.
| Wednesday Dec 18, 2013
Real time personalization for websites is the “next frontier” of marketing, according to Karl Wirth, CEO/founder of Evergage. In that sense, Marketo’s acquisition of Insightera makes sense, he told CMSWire.
“As marketers, we spend a lot of money — I’m looking at you Adwords — and time — yes, a keyword optimized blog a day takes time — driving people to our websites,” said Wirth, whose company offers real time web personalization. “We are inventing new ways to drive traffic to our sites, but our sites have stayed static.”
| Tuesday Dec 17, 2013
Marketo’s vision has consistently been about multichannel relationship marketing. And last week’s acquisition of Insightera will advance that, according to Jon Miller, vice president of marketing content and strategy and a Marketo co-founder.
Miller talked to CMSWire this week after the $19.5 million acquisition of the Israel-based real time personalization web and mobile platform. Combining Marketo’s behavioral data, targeting and multichannel engagement engine with Insightera’s capabilities is what the "marketing platform of the future looks like,” Miller said.
| Thursday Dec 12, 2013
Cloud-based marketing provider Marketo scooped up a real time personalization platform for websites and mobile applications with its US$ 19.5 million acquisition today of Insightera. So what does this mean for Marketo and the marketing automation space?
| Thursday Oct 17, 2013
Email marketing is getting more and more personal -- or at least that’s what vendors are aiming for in this space lately. Marketo is the latest provider to announce a solution aimed at providing email marketers with an automated campaign targeted for better, longer-lasting connections with customers..
| Tuesday Oct 1, 2013
Social lead management meets marketing automation today in a partnership between Leadspace and Marketo -- and based on market trends here, we're not surprised with the partnership.
| Wednesday Sep 25, 2013
Telerik continues its focus on the business user with new digital marketing integrations in Sitefinity 6.2.
| Friday Sep 6, 2013
For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.
For B2B marketers, this means offline data will now be joined with online data, and you can now view hard results on what customer clicks mean before they make an offline purchase.
| Thursday Sep 5, 2013
It’s been a busy spring and summer for Marketo, the San Mateo, CA., cloud-based marketing software platform provider and marketing automation specialist. It’s been a busy time for the fast-moving marketing automation industry. Period.
| Wednesday Aug 7, 2013
| Tuesday Jul 30, 2013
Silverpop and Marketo, along with Pardot, scored the highest in a recent vendor research study by Info-Tech Research Group on lead management, and all three were named champions in the space.
| Friday Jun 21, 2013
Marketo is planning for a June 28 launch date for its intelligent Customer Engagement engine, a module that enables users to create automated content marketing campaigns that aim to make engagement across the customer journey as easy and pleasing as warm apple pie.
| Tuesday Jun 11, 2013
Marketing automation vendor Marketo has debuted an intelligent targeting tool called the Customer Engagement engine in the wake of its US$ 80 million IPO.
| Monday Jun 10, 2013
If the Leader’s Quadrant in Gartner’s Multichannel Campaign Management Magic Quadrant (MCCM) is unchanged since last year, there are still some very impressive offerings in the other quadrants.
| Wednesday Jun 5, 2013
Now that everyone has had a day to sleep on the Salesforce ExactTarget deal, we've put together some of the most salient bits of reaction we could get our mitts on.