Marketo News & Articles

Leading marketing automation vendor Marketo floated its initial public offering this week and raised nearly US $80 million as its shares were traded on the NASDAQ exchange.

To see CRM as a market made up of one single type of technology would be a mistake. There are many different technologies in the CRM mix and the technology that is really driving growth, according to Gartner, is lead management.

Been hearing a bit about social media these days, eh? There's a reason it has been giving companies large and small such fits over the last four or so years, but it's still early days for social business. It's real power hasn't been unleashed just yet.

Marketing automation vendor Marketo previewed an upcoming Hootsuite integration and its Marketing Financial Management suite at its annual summit this week.

Marketing automation software vendor Marketo has filed with the Securities and Exchange Commission (SEC) for a US$ 75 million IPO. If approved, Marketo plans to trade on the NASDAQ exchange under the symbol “MKTO.”

Start off the New Year with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Marketers often strive to build a simple message that appears consistent wherever potential customers may find it. This quest is likely what Marketo has in mind for its Social Marketing tool that's meant to integrate messaging across multiple channels.

Cloud-based marketing automation software provider Marketo is attempting to reveal the “magic behind the curtain” of marketing automation in a new infographic that serves as a tutorial on the purpose, capabilities and strategic implications of marketing automation technology.

Marketing automation is a hot buzzphrase right now, but what exactly does it mean and why should marketing professionals care? Cloud-based marketing automation software provider Marketo attempts to provide answers to these and other questions in its latest guide.

Infusionsoft, a marketing automation vendor, has announced it raised US $54 million from investment firm Goldman Sachs. The company will use the cash to continue focusing on small businesses with up to 25 employees.

Start off Fall with a new gig -- we've got a shopping list of hot jobs for you to browse. Our featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your open jobs here).

Challenges including empowered buyers, proliferating engagement channels, tightening resources and an increasing responsibility to drive revenue are all making the job of today’s marketer more difficult and complex. However, as detailed in a keynote presentation entitled “Getting from Good to Great Marketing” at the recent Marketing Nation virtual conference, these challenges actually give marketers an opportunity to obtain more influence and control in the business than ever before.

Better marketing and sales team alignment is a core feature of a productive strategy around marketing automation.

By both understanding and driving customer behavior through the use of social media and gamification, marketers can solve an ongoing “engagement crisis” in today’s marketplace. In a session at this week's virtual event hosted by Marketo and Badgeville, “Good to Great Marketing,” Badgeville VP of Marketing Chandar Pattabhiram described why today’s consumers are so hard to engage and how marketers can use leading-edge tools and strategies to reach them.

It's the new black. No more need to string together various marketing solutions to meet your overall needs. Today's marketing vendors get the all-in-one thing, and Marketo is the latest to launch its new ecosystem.