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Marshall Sponder News & Analysis

The Art and Science of Omnichannel Marketing - and a Dash of Peter Max

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Robert D'Loren is the CEO of Xcel Brands, a company that owns the Isaac Mizrahi name and has an interest in Liz Claiborne New York. Yesterday, we told you how the company is championing an omnichannel marketing strategy. Today, we'll continue the conversation — and explore how the company stays in tune with consumer demand.

One thing of paramount importance is color forecasting. For a holding company for two top clothing lines, as well as a jewelry line, forecasting what demand will be in terms of color and style is critically important.

No one would be crazy enough to make big investments in a thought or whim about what might be popular in two years, D'Loren said. Rather, companies have to keep their fingers on the pulse of future trends and monitor places from which they evolve.

How Isaac Mizrahi and Liz Claiborne Use Omnichannel Marketing

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You may not recognize the name Robert D'Loren — or even his company, Xcel Brands. But odds are you're familiar with the company's fashion apparel: It owns the Isaac Mizrahi brand and has an interest in Liz Claiborne New York.

Xcel is a champion of the omnichannel strategy and is helping to take fashion brands to more than 150 consumer products categories. The company engages in the acquisition, design, licensing and marketing of consumer brands by incorporating a sales strategy that includes interactive and social media, digital and brick-and-mortar retail. 

D'Loren successfully led the restructure and recapitalization of some of the world's most widely recognized fashion, retail, consumer brands and entertainment companies including: Bill Blass, The Athlete's Foot, Maggie Moo's, Pretzelmaker/Pretzel Time, Waverly Home and The Great American Cookie Company.

His expertise earned him a spot as the keynote speaker at the recent IRCE Focus Conference in New York City, where he shared his ideas on the convergence of the customer experience through brands, stores, web, mobile and TV.

As he stressed at the three-day conference, customers are everywhere — and brands, retailers and all modern businesses need to be everywhere, too. Today, in the first of a two-part series, we'll hear what he had to say.

Big Data: Forget the Size, Focus on Value #GigaOmLive

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Two years ago, no one seemed to know what to do with big data.  Now, vendors are offering solutions that are intuitive enough to provide real business value, enable even non-data scientists to perform real analysis and have ushered in a new era of novel applications like data-driven design.

Big data is maturing — evolving from a frothy, over-hyped concept to a source of actionable insight.  It has captured the imaginations of companies of all sizes --including Ford, GE and Universal Music Group -- given a new voice to customers worldwide and has helped to create business value at a blistering pace.

Those were my main takeaways from the GigaOm Structure Data conference in New York City this week.

The Dollars and Sense of Sentiment

Sentiment Analysis Symposium

You don’t have to be an expert to understand that what people feel is as important as what they think — and more important than what they say they think. The reality is that emotions, opinions and attitudes are universal, continual and potentially beneficial for organizations with the technology and solutions to understand them.

Just this week, feelings came to the forefront at the Sentiment Analysis Symposium in New York City. The two-day event began Wednesday with a half-day of workshops on technical and business topics and continued Thursday with a full agenda of speakers.

I bet you're already wondering: "What was the sentiment around the Sentiment Analysis Symposium?" And I plan to answer that question. But let's start at the beginning.

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