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Meaning Based Marketing News & Analysis

Autonomy Puts Its Meaning-Based Technology to Media Use

Autonomy, VMS, Meaning-Based Media Intelligence

Autonomy (news, site) has partnered with VMS, a provider of media intelligence solutions. VMS will use Autonomy’s meaning-based computing software to build tools for media analysis and competitive intelligence.

VMS is planning to enhance its own PR and advertising solutions for media monitoring, measurement, analysis, competitive advertising and marketing intelligence, workflow management, analytics and PR measurement across all types of media.

Autonomy Interwoven web content management system -- powered by Autonomy's Intelligent Data Operating Layer -- will be used by VMS as an integration point for developing tools that can analyze different types of content and act accordingly.

Digital Asset Management (DAM) will also be part of the offering with Virage MediaBin, where meaning will be extracted from video and digital media.

Audio analytics from Autonomy can be used to analyze speech and music files.

VMS is no stranger to Autonomy’s circle, being their customer and partner. You may know VMS by their products, including Vantage and AdSight.

As Autonomy indicated earlier, meaning-based marketing (and meaning-based everything, really) is indeed coming to the forefront.

Autonomy Interwoven Announces Multichannel Optimization

Autonomy_IWOV_logo_2009.jpgAs we said earlier today, it’s a non-stop flow of news from Autonomy (news, site) so what’s one more?

This post’s news hails from the Meaning Based Marketing side of things. Introduced earlier this week, the new module is called Autonomy Interwoven Multichanel Optimization, and reportedly combines the capabilities of Web content management, contact center, and advanced analytics.

According to the company release, the new module provides organizations with three primary capabilities: active “listening” across all customer interactions, testing across all formats of customer interactions and delivery of a targeted customer experience based on understanding. Autonomy claims this translates to organizations being able to respond to all forms of customer interactions across multiple channels including social media, the Web, contact center, email and in-store.

The module comes after a report by Forrester Research, which found U.S. online consumers who move from channel to channel are largely dissatisfied with their experiences.

“Regardless of which pairs they start with, customer experience professionals need to design experiences that provide users with the three C's: choice, consistency, and continuity,” Adele Sage, Forrester analyst and author of the report wrote.

Will Autonomy’s new module provide the missing link? Follow our coverage closely here and tell us what you think.

Autonomy Interwoven Enhances Personalization, Profiling Offerings

Autonomy Pushes Meaning Based Marketing With New Solutions

Marketers have always been concerned about delivering personalized content to the right audience. And here is yet another development of a content management solution that aims to solve that problem.

This time it comes from Autonomy Interwoven (news, site ) coupled with their concept of Meaning Based Marketing (MBM).

Yet Another Marketing Strategy for Businesses

Autonomy_IWOV_logo_2009.jpgWhether or not it’s by way of razzle dazzling Web CMS, Autonomy Interwoven is certainly bent on setting the bar for something. The second announcement from the company this week comes from an entirely different angle, and attempts to woo the hearts of businesses looking for new ways to interact with their customers.  

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